Introduction

The L'Oral Group is the world's largest cosmetics and beauty company. With its registered office in Paris and head office in the France. It has developed activities in the field of cosmetics. Concentrating on hair colour, skin care, sun protection, makeup, perfumes and hair care. The company is active in the dermatological and pharmaceutical fields and is the top nanotechnology patent-holder in the United States.

LOral as a business

1st cosmetics group worldwide.

17.5 billion euros of sales in 2009. 130 countries.

64,600 employees.
674 patents registered in 2009

Loreal India
LOreal entered Indian market in 1990, in partnership

with MU group with the Ultra Doux range of hair care products.
LOreal India In 1994, LOreal set up its whollyowned subsidiary for marketing its consumer products in India LOreal has set up its own manufacturing plant in Pune

L'Oral

Industry Founded Founder(s) Headquarters Area served Key people

Cosmetics 1909 Eugne Schueller Clichy, Hauts-de-Seine,France Worldwide Jean-Paul Agon (CEO), Sir Lindsay Owen-Jones(Chairman), Liliane Bettencourt(Non-executive director and major shareholder) 17.47 billion (2009) 2.578 billion (2009) 1.792 billion (2009) 67,660 (2008) The Body Shop www.loreal.com

Revenue Operating income Profit Employees Subsidiaries Website

Products of loreal

Brand ambassador of loreal

LOreal operates through 4 divisions

Consumer product division -LOreal Paris,Garnier,Maybelline NY. Professional product division-LOreal professional ,Matrix,Kerastase. Active cosmetic division -Vichy(It is a dermatological product). Luxury product division -Lancome,Biotherm,Giorgio armani,Ralph Lauren.

HRM - Mission
To attract & retain the talent needed to achieve the broader business mission.

Management head- Frederic Roge, President & CEO. In 2013, employees recorded at 72,600 . Strategic committee consists of 13 members. In 130 country's 50,500 people employed. 2,900 employed for Research & Development. 42 manufacturing plants employed 14,000.

Recruitment & Selection

Leadership skills, Analytical skills, Communication skills. Business flair & entrepreneurial mindset. Tropical & talented personalities. Vigorous management trainee program. Continuous recruitments. Ranked most attractive employers.

Compensation & Benefits

Bikes- for work scheme & childcare voucher. Life style perks on health & well being. Strong confidence. Discount on L'Oreal products.

Worldwide Profit Sharing.

HRM Policies
Leadership on innovative products with quality & effectiveness. Respond to aspiration of consumers. Provide the best in cosmetics to men & women all over the world.

Policies Positive Sides

Concrete & meaningful steps on reducing carbon emissions. Named household sector leader by Climate Counts. Respect the standards of excellence. Promote the emergence of a diversified ecosystem. Measure & report the progress.

Negative Policies
The company has recently faced discrimination lawsuits in France related to the hiring of spokes models and Institutional racism. In the UK, L'Oral has faced widespread condemnation from OFCOM regarding truth in their advertising and marketing campaigns concerning the product performance of one of their mascara brands. Therapeutic Goods Administration, Australia withdrew advertising regarding wrinkle removal capabilities.

Games by L'Oreal
Reveal by LOreal
Revolutionary Business Game that will help you discover what your future could be within a global business.

LOreal Brand storm Recruitment

Business game and gives the unique opportunity to experience the realities of working in a global marketing environment.