GAMES

BY DAISY, CHLOE AND MOLLY

THE HISTORY OF THE COMPANY

Founded: May 28th, 1982 It was founded by Trip Hawkins and it was originally founded in Redwood city, redwood shores in California however today it is one of the largest game producers worldwide. CEO: Andrew Hawkins COO: Peter Moore

Important people:

Although these two men are some of the highest up people associated with EA games the company also has the grand total of 9,370 employees.

KEY DATES

June 2011: EA launched Origin; an online service to sell downloadable games directly to the consumers.

2004: EA purchased the exclusive 15 year license of ESPN and NFL. This allowed them to use ESPN personalities within their games. 20th March: The EA web server to host a phishing website.

WHAT THE COMPANY OWNS AND WHAT IT DOES

Publishes games under several labels such as EA Sports FIFA and Madden NFL. Other EA labels produce established franchises such as Battlefield, Need For Speed, The Sims and Medal of Honor produced in partnership with LucasArts. Also owns and operates major gaming studios, Tiburon in Orlando EA Canada, BioWare, Montreal and DICE.

SIGNIFICANT TITLES
EAs most current popular games:

Battlefield 4 FIFA 14 Need for Speed: Rivals SimCity

The Sims 3

SIGNIFICANT TITLES CONTINUED

Battlefield 4

Built on the new Frostbite 3 engine, enables more realistic environments with higher resolution textures and particle effects. (Development) Tessellation has also been overhauled. Alpha Trial commenced June 17th 2013. Invitations randomly sent out by E-mail to Battlefield 3 players the day prior, ran for 2 weeks, special features etc (Marketing). During first week of sales in the UK it became the second best-selling game on all available formats, behind Assassins Creed 1V Black Flag, sales then went down by 69% compared to Battlefield 3 (EA blamed the fall in demand, due to the transition to eighth generation consoles). Banned in China as seen as national security risk.

SIGNIFICANT TITLES CONTINUED

FIFA 14

Ignite engine, graphical and game-play changes such as human intelligence to make players react more like the real thing, True Player Motion to create a more realistic movement from the players and more realism to the way environmental features like weather and stadium crowd dynamics develop during play. Lionel Messi- celebrity endorsement as the fount covers, excluding The United States being Javier Hernandez. FIFA franchise has generated more than $6 billion usd since 1993. EAs biggest selling franchise in EA history.

ISSUES SURROUNDING COPYRIGHT OR COPYCAT GAMES

THE SIMS SOCIAL VS THE VILLE

Zynga has been accused of coping other companies games before. EA filed a suit against Zynga, alleging that The Ville is so close to EA's own Sims Social that it represents an act of copyright infringement. EA Maxis general manager Lucy Bradshaw states that EA was obligated to bring the suit because unlike many other operations that have alleged theft at Zynga's hands, her company "has the financial and corporate resources to stand up and do something about it. Zynga argues back: general counsel Reggie Davis states "Its unfortunate that EA thought that this was an appropriate response to our game, and clearly demonstrates a lack of understanding of basic copyright principles," Davis said. "Its also ironic that EA brings this suit shortly after launching SimCity Social which bears an uncanny resemblance to Zyngas CityVille game."