HANSA OutSell

Created By:
Nikita Sharma
 KINETIC
 Company Profile
 Products
 Competitive Feature and Price
 Special Features
 Industry Snapshot
 Market Research
 Summary
Pioneer of the Two Wheeler
Revolution in India

Kinetic pioneered the concept of

personalized transportation in India, with
the launch of Kinetic Luna, in 1972. Kinetic
also takes the credit of revolutionizing the
scooter industry in India. Kinetic was the
first Indian two wheeler manufacturer
company that exported mopeds, scooters
& motorcycles globally.
 Meerut
Koregaon
(Pune)

Pitampur(MP)

N
W E Manufacturing units of
kinetic in India
S
G
L
O
B
A
L
• Currently, vehicles are sold in over 40
M countries including the USA, Latin America,
Africa, Europe, Middle East and  Asia.
A
R • Over 150, 000 vehicles exported, Value
K over
USD 60  Million.
E
T • 17,000 vehicles exported to USA.
S
 Guinness Book of World
Records
 Kardungla Pass - Longest Running 1001 hours
of continuous running Kinetic scooter
 Kashmir to Kanyakumari - in 38.76 liters
only !
Kinetic K4
 Won a race against Deccan Queen train !
Kinetic LUNA

Kinetic Scooters cross Sahara Desert !
1995
 PRODUCTS
Motorcycles
 Kinetic King
 Kinetic Aquila
 Kinetic GF Laser
 Kinetic GF 170 City
 Kinetic GF 125
 Kinetic Velocity
 Kinetic Challenger
 Kinetic Boss 115
 Kinetic Boss EX
Scooters Scooterettes
 Kinetic Nova 135  Zing 80

 Kinetic Nova EX –  Kinetic Zing

4 stroke  Zing Rockin’

Scooter Series
 Kinetic Marvel.  Kinetic Style

 Kinetic Zoom
 Mopeds
Stepthrough  V2 Range –
Solid moped for
 K4 80 – India’s load carrying
most fuel efficient
two wheeler  Luna range –
simple,
economical and
efficient
 Competitive
Feature and Price
Special Features
 Kinetic was the first company to
introduce gearless scooters.
 As they were women oriented,
they are light in weight.
 Kinetic is more in mileage.
 Do you know Kinetic?

Kinetic was the first to launch many

path-breaking initiatives such as:
 personalize transport through Luna
 gearless scooter
 electric start on two wheelers
 4 stroke 125cc motorcycle
 4 valve engines
 digital gear indicators on motorcycles
 side stand indicators
 celebrity endorsements - Sachin Tendulkar,
Azharuddin, Smita Patil and Shabana Azmi
have
endorsed the Kinetic Luna
Industry Snapshot
 Market size is about Rs.4500 crore.
 Bajaj auto, Hero Honda, Kinetic, TVS, LMV
are the major players.
 Motorcycle segment is the fastest growing
segment in the industry.
 The industry is projected to grow at around
10% in the near term.
 Futuristic plans of kinetic
 The future will clearly belong to gearless
scooters. Much innovation will be seen in terms of
product design and specifications and new
segments will emerge. The gearless scooter
segment will grow at 15-20 per cent annually.
Gearless scooters will become popular based on
their strong comfort-convenience proposition

 Kinetic will soon launch Italjet's range of scooters

in the market. The Italiano series will include a
range of designs from classic and retro to
maxiscooters and sportscooters and will feature
engine capacities from 50 cc to 250 cc.
Italjet's range of
scooters
OVERDRIVE’S MARKET
RESEARCH
2004
 OVERDRIVE’S MARKET
RESEARCH
 Complete mileage testing of all two wheelers in
India by leading auto magazine Overdrive shows
that Kinetic motorcycles are the most fuel-
efficient in the country.

 Kinetic’s entry level motorcycle Boss has been

judged as the “Mileage Champion” of India,
beating all other two wheelers on mileage, and
leading the category of up to 100cc motorcycles
– winning over motorcycles like Hero Honda
Splendor, TVS Centra, Bajaj Boxer, LML Freedom.
 OVERDRIVE’S MARKET
RESEARCH
 In the category of motorcycles between
100-125cc, Kinetic Boss 115 tops the
mileage chart, with Kinetic Velocity
coming in second, is beating other
motorcycles like TVS Victor, Bajaj
Caliber 115, Bajaj Wind 125
 Summary
 Kinetic Group is a pioneer and leading manufacturer of
two wheelers.

 A complete product portfolio comprising modern

scooters, motorcycles and mopeds.

 It holds a technical collaboration with Hyosung Motors of

Korea for motorcycles, and is a leading exporter of two
wheelers worldwide.

 Motorcycles from Kinetic Engineering have all clearly

come out as the most fuel efficient motorcycles in
the country, without any doubt.
THANK YOU