Business Case Studies

Abid Al Reza (05) &

Qazi Arka Rahman (44)
Batch - 48D
Presented by,
What is a Business case Study?
Documented study of a specific real-life situation or
imagined scenario.
About a problem, challenge, or opportunity.
For Students.
To stimulate a analytical discussion.
The contents of a case study
Narrative details
Direct quotations
Attachments


The Basic Characteristics:
No direct answer or, solution.
Sole purpose the beginning of a discussion.
Enough detail to understand the nature and scope of the
problem
A learning tool to promote analytical problem solving and
critical thinking.
Promotes learning in situations that involve ambiguity,
uncertainty, and multiple outcomes

Why Study Business Cases?
To provide learners with the intellectual and analytic
skills they will need to solve problems theyve never
seen, and to respond to stimuli they could not have
imagined as students.

Types of Cases:
Field cases
Authentic real-life cases.
Contains detailed information which is not available in
public.
Requires affiliation with the persons involved.
Library cases
Also real-life cases
All data publicly available


Types of Cases: (cont.)
Armchair cases.
Fictional documents
Lacks detail and complexity.
They can be modified and updated

Types of Cases: (cont.)
Armchair cases.
Fictional documents
Lacks detail and complexity.
They can be modified and updated

Writing a Business Case study
Subject selection
Target audience
Shouldnt be out of date
Availability of information
Research phase
The perspective
The kind and level of detail
Timeline
Identify key players
Identify the critical issues

Writing a Business Case study (cont.)
Writing the Piece
Explain in plain English what happened, when, and how.
Identify all relevant assumptions.
Reveal sources in text, where necessary.
Dont look for conclusions, causal factors, or solutions just yet.
Be specific. Quantify where possible.
Use direct quotes, identifying and qualifying those whom you quote.
Identify those issues you dont understand and those questions you
cannot answer.
Save them for the executive or managerial interviews you hope to
schedule later.
Writing a Business Case study (cont.)
Prepare the teaching notes
Prepare the power point
Case Structure
Title and Introduction (-2 pages)
Background on the Company, Industry, and Competitors (3-7
pages)
Conclusion (2-3 paragraphs)
Exhibits and Endnotes (1-10 pages)
Preparing for a Case Discussion
Start by reading the questions.
Read carefully with focus.
Put yourself in the protagonists shoes.
Closely consider the exhibits.
Dont be satisfied with the initial conclusion.
Consult with others.
Develop a persuasion strategy.
Thank You