Nike is the U.

S-based manufacturer of athletic

shoes, apparel and sports equipment
Annual revenue : more than $18billion
Founders: Bill Bowerman, Philip Knight
Year established: 1964 (as BRS)
HQ: Beaverton, Oregon
President/CEO: Mark Parker
Staff: 30,200
Nike, named after the Greek Goddess of Victory

In 1978 BRS officially renamed itself as Nike.

Nikes 1
st
National Television commercial ran
in 1982 during the broadcast of the New
York Marathon.

The famous slogan for Nike JUST DO IT
was introduced in 1988



To bring inspiration and innovation to every
athlete in the world
(If you have a body, you are an athlete)


To lead in corporate citizenship through proactive
programs that reflect caring for the world family
of Nike, our teammates, our consumers, and
those who provide services to Nike



Nike uses innovative strategies to always stay
above to competition
Always introducing new products such as
Nike Shox, shoes with ipods, etc.
Allow consumers to personalize their own
apparel
On Nike Website you can also build
your own shoe



Baseball equipments
Athletic Running Shoes
Air-MAX
T-Shirt & Hoodies
Sport Outfits
Golf equipments
Tennis Shoes & Balls
Footballs


Adidas
New Balance
PUMA
Sketches U.S
Timberland
Under Armour
K-Swiss
FILA


Nike spent $2.8 billion on advertising annually.
The company focuses its marketing on celebrity endorsement,
like athletes in basketball, golf, soccer, and tennis.
Athletes like Michael Jordon, Tiger Woods & Serena Williams etc.
Nike also sponsor big sporting events so as to create huge
awareness of the brand.
Nike targets an audience of
active young adults who are
looking for shoes that not only
provide them with support to
perform their favorite activities,
but to look good as well.

Philip H. Knight is the Chairman of the Board of
Directors.

The President and Chief Executive Officer of Nike is
Mark G.

Parker whereas President of the Nike Brand is
Charles D. Denson.

President for Direct Consumer Relationship is Jeanne
P. Jackson and Vice President of the Global Human
Resource Department is David J. Ayre


Nike requires suppliers to pay workers at least the locally-
mandated minimum wage and benefits, and any additional
benefits outlined in individual employee contracts or
collective bargaining agreements.

Nike believes that local wage setting is best done by
negotiations between workers, labor representatives, the
employer and the government.

Nike increasingly sees the need for further regional and
global discussions among suppliers, governments, NGOs
and importantly workers, about the degree to which wages
across the industry are meeting workers' needs.


Nike assess, safety and health management
and compliance program performance to
provide protection for workers, the
surrounding community and the environment
at contracted suppliers.

These assessments are conducted on site by
Nike-certified compliance teams that review
all available information

Nikes approach to lean includes worker empowerment,
giving factory workers the skills and abilities needed to
manage production and immediately address issues as they
arise, such as quality or process improvements.

These changes put decisions closer to the worker, and
require a high level of support to ensure they have the skills
and confidence to consistently produce quality products.

We believe lean holds great promise for worker
empowerment and provides opportunities for workers to
increase their skills and contribute to continuous
improvement.

Currently Nike is among the top 3 climate-
friendly companies in the world.
Nike also started a RE-USE-A-SHOE program in
1993 for recycling and reusing used shoes.
The material that is created from recycled shoes
is often used to create sports surfaces like
basketball courts, running
tracks, playgrounds, etc.

To summarize the presentation we could say
that Nike has done pretty good in worlds
current financial crises situation.

Providing excellent service in the foot wear
industry.

Still to date they are the market leader.