Super Shampoo: Products

in the Indian Mass market

Submitted by: Group D

Sama Shaily Kujur PGP/17/040
Nikita Mirakhur PGP/17/095
Visvesh S PGP/17/188
Manisha Jaiswal PGP/17/217
Alexandre Le Ret IE/17/001
Please keep
heading font size :
32, calibri (
headings) , use
format painter from
the next slide and
for text also
Affective element Specific to the 3 brands
Clinic Plus Head and Shoulder Chik
Kind of
Shampoo
Cosmetic,
HUL Product
Anti-Dandruff, P&G
Product
Cosmetic,
Cavinkare Product
Target
Consumer
Females in
age group
8 to 14 yrs
Male and Females
in age group 18-
25 yrs
Females between
18-25 yrs
Decision-
maker
Parents who
are decision
makers
Expert or Celebrity Mother
Consumer
Segment
Low Income
Consumer
Premium
Consumer
Low Income
Consumer