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com/10-wow-social-media-statistics/
10 WOW Social Media Statistics

Last year, 6! o" #merica$s %si$& social $etwor's said

that $o$e o" those $etwor's had a$ i$(%e$ce o$ their
)%yi$& decisio$s.

*his year o$ly +6! said that there was $o i$(%e$ce.

,ow, -.! sayFacebookhas the &reatest impact o$

p%rchase )ehavio%r 0%p "rom 1-! i$ 10112. 3$cide$tally,
*witter dramatically %$derper"orms i$ this cate&ory at
4!.

3" yo% wa$t to drive p%rchase )ehavio%r -5 6ace)oo' is

the placeto start.

,ow, ca$ 6ace)oo' 7&%re o%t how to mo$eti8e this9

1. Facebookhas &reatestImpacto$
p%rchase )ehavior at47%
http://www.social.afliatevote.com/10-wow-social-media-statistics/

4+! o" *witter %sers have )ee$ a mem)er "or less tha$ a
year, compared to :%st 1;! "or 6ace)oo'. *his "resher )ase
co%ld prove a$ adva$ta&e totwitter moving forward.
2. TwitterisgrabbingMore$ew
c%stomers
http://www.social.afliatevote.com/10-wow-social-media-statistics/
3. Fastest growingse&me$t i$social
media 4!4 "ear #$ds

3t<s $ot :%st "or 'ids a$y more. *he )i&&est &rowth o" a$y a&e
cohort "rom 1011 to 1011 was -4-4- year olds= i$ "act 44! o"
#merica$s -4-4- $ow have a pro7le o$ a social $etwor'i$&
site.

*he o$ly &ro%p that is )elow avera&e, i$ terms o" e>pected

participatio$, o$ social $etwor's, are 44? #merica$s, a$d eve$
+ o%t o" 10 o" them are i$ the social $etwor'i$& &ame.

3t really is a @Social Aa)itB.

3$ the past year, 11 millio$ more #merica$s are %si$& social

$etwor'i$& ma$y times daily.
4. 22%%se social $etwor'i$& sites several
timesper da%
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4. Csers that"ollow )ra$dso$Social
Mediai$creases106!

6rom 1010 to 1011 the perce$ta&e o" #merica$s "ollowi$& a$y

)ra$d o$ a social $etwor' has i$creased "rom 16! to ++!.

*his is a sharp i$crease, )%t also mea$s that 1/+ o" #merica$s
%si$& social $etwor's have $ever "ollowed a )ra$d.

So, there is still a treme$do%s amo%$t o" room "or &rowth here.
6. Deople&on't@chec'-i$B Esorryfo(r!s)(are
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.-! o" #merica$s are %$"amiliar with the

co$cept o" chec'i$& i$ to a locatio$ via mo)ile
device, a$d o$ly +! have ever chec'ed i$.

*his is a drop-oF "rom 1011 where -! o" those

s%rveyed had chec'ed.

6o%rsG%are wo%ld )e )est served tryi$& to )e

the sol%tio$ that replaces all o" o%r loyalty cards
0HIS, Jddie Ka%er, Lro&er2 at the poi$t o"
p%rchase rather tha$ co$ti$%e with a lac'l%stre
)%si$ess model.
7. 4%o"Facebook access
viaMobi$e
http://www.social.afliatevote.com/10-wow-social-media-statistics/

4-! o" 6ace)oo' mem)ers have %sed the social

$etwor' via a pho$e, a$d ++! %se a pho$e as
their primary way to access 6ace)oo'.

*his despite the "act that the6ace)oo' mo)ile

e>perie$ce a$d mo)ile apps are mediocre, at
)est.

Dart o" 6ace)oo' 3DO woes have )ee$ the res%lt

o" them, $ot properly mo$eti8i$&, the mo)ile
mar'et.
*. 7+% on twitterpost stat%s
%pdates.
http://www.social.afliatevote.com/10-wow-social-media-statistics/

*his is o$e o" the )i&&est )ehavio%ral

cha$&es o" the past two years.

3$ 1010, the Social Aa)it research "o%$d

that :%st -.! o" *witter %sers act%ally se$t
tweets, with more tha$ hal" the %ser )ase i$
liste$-o$ly mode.

*he over whelmi$& ma:ority o" $ew *witter

%sers are active tweeters, drivi$& the
overall avera&e to .6!

1+! o" 6ace)oo'<s %sers chec' their acco%$t 4 or

more times Maily.

*he mea$ $%m)er o" daily loo'-i$s )y 6ace)oo'

%sers is -.
,. Facebookis themost -ddictingsocial
$et
http://www.social.afliatevote.com/10-wow-social-media-statistics/
10. Twitter%sers33%more li'ely to
)e&emocrats

-0! o" twitter %sers are Memocrats vs.

+0! o" the C.S. pop%latio$ overall.

.isit /ocia$.-0$iate.ote for getting
more know$edge abo(t
Social Media N Kra$ds,
Kest Social Media Sites "or O$li$e K%si$ess,
6ace)oo' mar'eti$& Is. *witter mar'eti$&.
http://www.social.afliatevote.com/10-wow-social-media-statistics/
http://www.social.afliatevote.com/10-wow-social-media-statistics/
T1ank %o(
T1ank %o(