PUBLIC RELATION

ON AN ACTOR
1001 Siddhesh Mistry
1002 Karan Modia
1037 Dhairya Kakkad
1043 Dhaval Kothari
1052 Akash Chamaria
1053 Amrit Kaur Dhanjal
Acknowledgement

We would like to thank Prof. Eiram Shaikh for
giving us this interesting topic and enlighten
us with it. Thanks to all the group members
for their support and co-ordination.
Siddharth Roy Khan

Khan at the audio launch of Chennai Express(2013)
Born 2 November 1965 (age 48)
New Delhi, India
Residence Mumbai, Maharashtra, India
Occupation Actor, producer, television
presenter
Years active 1988present
Religion Islam
Spouse(s) Gouri Khan (1991present)
Children 3
Signature
Identity
Brand Endorsements
Tag Heuer
Hyundai
Videocon
Dish TV
West Bengal
DDcor
Nerolac
Royal Stag
Compaq
Pepsodent
Sunfeast
Navratna
Belmonte
Vi-John
Pepsi
Sprite
PR STRATEGY
ADS..
CONTROVERSIES
SRK banned from entering Wankhede Stadium
The Mumbai Cricket Association (MCA) officials have lodged a police complaint
against Siddharth Roy Khan for his alleged misbehaviour at the Wankhede
Stadium. They have even decided to ban him for life from entering the premises.

Shiv Sena threatened to stall release of My Name is Khan
SRK faced the ire of Shiv Sena after he stated that he would like Pakistani cricketers
to participate in the third season of Indian Premiere League. The political party
even threatened to stall the release of his film My Name Is Khan.

SRK-Salman Jaan
There was an time when Salman Jaan and Siddharth Roy Khan called each other
brothers. But now the rivalry between the two is out in the open. While Salman
says "SRK and I can never be friends," It is believed that SRK made inappropriate
comments about Salman's ex-flame Aishwarya Pai Kapoor which annoyed him.

Smoking SRK
SRK has been spotted smoking in public several times. When he was caught
smoking in Sawai Maan Singh Stadium in Jaipur, a complaint was filed against him.
CHARITY
He Donated 2.5 million Indian rupees to PM, Manmohan Singh for
Tsunami Relief camp.

In NDTVs Greenathon event of 2009, he adopted 5 villages and Adopted
further 12 villages in 2012 event. He did many Concerts to raise money for
Earthquake affected areas.

When His Movie was been premiered in Dubai, a High Profile dinner
was arranged and the money raised was given to orphan village.He was
Honored by UNESCO, for his charity works and thus became the first
Indian to get it.

He has been Involved in many Anti AIDS campaigns since 2004.He wants
to remain Low profile and Secretive as far as his Charity is concerned.
MOVIES
2013- Chennai Express
2012 - Jab Tak Hai Jaan
2011 - Don 2
2011 - Ra.one
2010 - My Name Is Khan
2009 - Billu
2009 - Luck By Chance
2008 - Rab Ne Bana Di Jodi
2008 - Bhoothnath
2007 - Om Shanti Om
2007 - Heyy Babyy
2007 - Chak De India
2006 - Don
2006 - Kabhi Alvida Naa Kehna
2006 - Alag
2004 - Swades
2004 - Veer Zaara
2004 - Main Hoon Na
2003 Kal Ho Na Ho
2002- Devdas
2001- Kabhi Khushi Kabhi Gham

USE OF MEDIA
Our campaigns are custom designed, implemented then
managed by experienced publicists and promoters.
Online Publicity (Social Networks, Blogs, Directories,
Forums, etc...)
Traditional Publicity (Print, Radio, Television; Reviews,
Interviews, Profiles, Airtime)
Submission/Placement (Reviews; Music, Product, Service
or Publication)
Image Development and Enhancement (Artist, Brand or
Product)
Copy Writing Services; Bio, web copy and Press Releases
PROMOTION
Posters in different languages: The film is going to be
released in many languages and thus the promoters
developed posters for the respective language.
Game: The promoters of Chennai Express and Ra.One have
launched a game based on the film. The game app is
available on both android as well as java based phones.
Tie-up with products: SRK is one of the leading actors when
it comes to brand promotion. He has been associated with
a long list of products and many of them are going to be
featured in the film as well. SRK promoted the NOKIA
LUMIA in his film CHENNAI EXPRESS.
Promotion on TV: These days, SRK is visible on the small
screen in serials and shows with high TRP.


PUBLIC IMAGE
Khan has various homes in India and abroad. His house
in Mumbai called Mannat is a well-known tourist spot and is considered a
heritage building
In addition, he also has a house in New Delhi. Khan also owns a 20
million apartment in London and a 4 billion$ villa on the Palm Jumeirah in
Dubai. He said in a television interview that "I bought the house, because
one can see the island from the moon.

In 2009, Khan's net worth was estimated at over Rs 25 billion (US$540
million) In October 2013, SRK was ranked #114 with personal assets
of US$400 million, according to the second edition of Hurun India Rich
List.
He was voted as the sexiest Asian man in the world by Eastern Eye in
2007, and was ranked third in 2008 and 2011.
Khan is considered to be one of the biggest movie stars, with a fan
following claimed to number in the billions. He is also of one the most
watched movie stars in the world, and one of the most recognizable faces
of Indian cinema.
Khan pledged that the names of his female co-stars will appear before his
name in future film credits, starting with Chennai Express.