Batch: 2016

Course Code: 50421312

Course Name: (Public
Relations II and Corporate
Communication I)

Roll # 1146

Assignment # A 308


SALMAN
KHAN
ABOUT SALMAN KHAN :
He is an Indian film actor, producer, television presenter, and
philanthropist known for his hindi films. He is the son of actor and
screenwriter Salim Khan. Khan began his acting career with Biwi ho toh
aisi but it was his second film MainePyaar kiya(1989) in which he acted in
a lead role, that garnered him the Filmfare Award for the Best Male Debut.
Khan has starred in several commercially successful films, such
as Saajan(1991), Hum Aapke Hain Kaun (1994), Karan
Arjun (1995), Judwaa (1997),Pyar Kiya Toh Darna Kya (1998), Biwi
no.1 (1999), and Hum Saath Saath Hain (1999), having appeared in the
highest grossing film nine separate years during his career, a record that
remains unbroken.
In 1999, Khan won the Filmfare for Best Supporting Actor for his extended
guest appearance in Kuch Kuch Hota Hain (1998). In 2011, he won
the Screen Award for Best Actor for his performance in Dabangg and in
2013, he won the Best Actor Popular Choice for his performances in Ek Tha
Tiger and Dabangg 2.















PROMOTION OF JAI HO
There were less than 50 days remaining for the release of Salman
Khan's 'Jai Ho' and with Eros stepping in as co-producers on the film
with Sohail Khan, the promotional activities were all set to kick-start.
Though it is a norm to be releasing the First Look poster of a film way
in advance and the theatrical promo at least two months before the
release date, the holdup period for 'Jai Ho' had been pretty much akin
to Salman teasing his diehard fan base that has been waiting rather
impatiently for months. "It was understandable since the idea here is
to make less as more. The First Look poster too was kept on hold for a
while before being unveiled,"
a source quips, "Perhaps this is Salman's own way of creating curiosity
around the film since it has been talking for itself all this while.
Though during last fortnight, there have been murmurs around the
theatrical promo being readied for release at least a couple of times,
those who were disheartened while waiting for Salman to arrive on
the big screen were all set to be rewarded soon for their patience,
what with Sohail Khan and Eros were ready to set their plan in
execution.
The good news was that ,the First Look of the film was out. The venue was
Chandan theatre, Mumbai, where Salman interacted with his fans. Also,
even though January 24 (release date of the film, the interim time period
was being considered good enough for the film to create maximum impact
in the shortest time possible.
Sunil Lulla, Managing Director, Eros International Media Ltd. said,
"Audiences are in for a treat with their favourite star springing a surprise
with this unusually themed film.
These was the promotional activity that was conducted during the release
of the film JAI HO. Similar activities are being undertaken while
promoting the movie, KICK.
PROMOTIONAL
ACTIVITY OF
KICK

This is the first poster
called, Unmasking the
first look on that will be
released on the 15
th
of
june.
This is to create a sense
of suspense and curiosity
among the fans who are
desperately waiting for
the movie to be released
on the day of Eid.
It is a Sajid Nadiadwala
Film starring Salman
Khan, Jacqueline
Fernandez,Nawazuddin
Siddiqui, Randeep Hooda
and Mithun Chakraborty
This Eid The Most Favorite Child of Box Office, Salman Khan is Getting Back with The
Biggie KICK. The Film will Hit The Worldwide Screen on 25th July. Unlike Other Films
of The Khan, This One is Very Special for Him and For Fans Too. Salman Did All The
Breath Taking Action Stunts by Himself in The Film also Lent His Voice for The Song
Called Hangover, Everything Makes It a Very Special Movie for Fans.
It is Looking a Grand Film Right From The Trailer to The First Song Jumme ki Raat All
are Alarming That This Eid It will be a Grand Comeback for Salman and The Team will
Soon Come Up with Many Surprises Plans to Promote The Film. The Trailer of The
Film will be Launched at a Grand Event and The First Song will Also be Revealed in
Front Huge Fanfare. These Two Events will Generate Great Buzz for The Film and If
Some Reports to be Believed Then The Team has Many More Plans for Such Events to
Promote The Film.
Within Very Short Time All The Promotional Activities will Kick-Off. And Since Its a
Salman Starer, it will not take Much Time To Generate Sky High Buzz Before The Film
Hits The Screens. Few Songs are Coming Soon Including The One Which Salman Sings
and Also It has an Item Song Sung by Yo Yo Honey Singh. So The Kick Mania will be
Earth Shattering from Here On. Its Going to be The Grandest Film of Bollywood
Ever. Get Your KICK!!!!


The marketing team has planned various events where Salman Khan will visit
the sets to promote the movie.
One such TV show is Jhalak Dikhlaja where Madhuri Dixit, Remo Fernandes and
Karan Johar are the judges. So this show is a high rated one and promoting a
movie here would be a brilliant idea. He will be visiting Jhalak Dikhlaja on the
19
th
of july which is a Saturday.
The other dates are yet to be fixed.
Salman instead plans to use the TV shows to his advantage. He would be seen in
more shows like Comedy Nights With Kapil , Zee Cinestar Ki Khoj , detective
show CID and a one- hour special show on Star called Kick Unplugged , which
gives some behind the scene glimpses of the film's making. " Salman has decided
against city tours for promotion owing to the safety of his fans. Whenever he
visits a new place, crowd gathers and mess happens, so he has resorted to video
conferencing," said a source close to the actor. On Thursday, Salman, Jacqueline
and Nawazuddin Siddique participated in a video conferencing with the press in
London; he will hold similar video conferences in other cities too.
Following a ban from the Mumbai photographers, Salman Khan has taken up '
tried and tested' gimmicks to promote his upcoming film Kick . He will promote
his film through video conferencing and by making maximum possible
appearances in popular TV shows.


Salman Khan And Jacqueline Fernandez have planned to tour to Dubai to
promte the film. There is a reason for this:
I like Dubai. Dubai has actually been a place very close to where I grew up,
in Bahrain. I am excited. I know shopping is good. I am going to start making
a list of all the things I am going to buy in Dubai. When I get to Dubai, all I
think about is going to Malls. says Jacqueline.
She has decided on wearing something very glamorous.
Kick will be Jacquelines first big project as a lead heroine. She is excited
because she believes that she has a substantial role in the Salman Khan
starrer getting this role was like winning a lottery for her. It came out of
nowhere.According to her it was shocking. She did not expect it. Not only it
is a Salman Khan movie, but her role is good. Everything kept getting better
and better for her.
Producer Sajid Nadiadwala debuts as a director with this film.
The film releases globally on the 25
th
of July with previews and theatrical
release in the UAE on the 24
th
of July.

THESE ARE SOME OF THE POSTERS WE HAVE
CREATED TO PROMOTE THIS FILM IN THE
COMING 2 MONTHS
PROMOTION USING SOCIAL MEDIA
On Facebook Salman Khan have followers (17,473,541 and counting) more than any
other stars in India.
On Twitter even if he sneezes it gets re-tweeted a million times by his 7.37 million
followers.


The above picture is an estimated plan made to promote the first song
Hangover sung by Salman Khan himself.
The 'Kick' actor has a Twitter account of his own and he often posts tweets
on his page, promoting his films, songs, friends and different social causes.
Yet the popular actor thinks Twitter and Facebook is "rubbish" and waste of
time.
The actor has termed all social networking sites as bakwaas (rubbish).

While promoting the film 'Kick' at a press conference, he was asked whether
he is using the medium of Twitter or Facebook to do so.
Talking to a popular entertainment portal, the actor said, "It is the most
redundant, faltu, bakwaas, cheej hai ye, Twitter aur Facebook, ki kuch nain
hai toh baithe hain iske upar (It is the most useless thing this Twitter and
Facebook. We dont have much to do hence do all this).

He further added that he tweets or uses Facebook when he is bored, but he
gets responses as soon as he puts something which makes him wonder
whether people have really no work to do.

BEING HUMAN FOUNDATION
It is said that Salman Khan is man with a golden heart and one who never tires
of doing charitable work. But now Sallu has decided to make it official and has
launched the Being Human - Salman Khan Foundation.
This is a brief interview with Salman Khan:
Why launch a foundation when we all know that you are already doing so much
charity?
You get so much in life. My house is not so big and I dont have so many needs.
Sometimes when you have an overflow of money it gets spent on parties so I
rather give the money here. I used to do this earlier also but I was very
embarrassed to talk about it but now I have started being human. So Im going
to show off and talk about it kissi ko acha lage ya na achha lage. I just want
people to know that if I can do it so can you. And thats the reason why I have
started this foundation.
You know people say that an actor doesnt even stitch his own pocket as in
that we get everything and we dont need to spend our money on anything. Its
only a case of in flow in an actors life and I want to turn this set concept
around and I hope that I have so much money that it can benefit maximum
number of kids and adults. And if doesnt happen I will start extorting it!



The tag says being human. What does Being Human mean to Salman Khan?
Being human for me isbeing human. We all are human beings and I think
we dont do anything human to be human so you have to do something. I
mean God gives you so much and you know eventually you need to start
giving it back. Everyone does that, Im sure, in some way or the other but I
wanted to start this on my own for a long time now. But I just couldnt find
the time and Im more inclined to this now.
Your first project was underprivileged kids seeing your movie Partner. Do you
consider them your critics?
I feel really bad for people like Khalid Mohammad and all. (laughs) No
seriously this movie is not meant for them its a movie made for children!
This is my audience. This is my achievement and this is my goal that people,
little kids, little babies enjoy the movie and go back home. Im in the
entertainment business, you know. I dont want to do serious cinema. I just
want people to really laugh, enjoy and go back. I think with all the suffering
and misery in the world its nice to make people laugh.

So if I want to give the Salman Khan Foundation some money can I just call
you up?
(Laughs) I havent worked out the details yet. I mean if someone wants to
help they can knowing that its going to go a right cause because I really
dont need to do any of that jhol. I mean I have enough I am putting in my
own money so why would I? I dont have a huge staff so its like whenever I
can help anybody I will do it. And if you want to put in money you are of
course more than welcome to put in your own money!
Is it true that you are hoping to sell your paintings for the foundation?
Yes. I am also painting these days so I can then sell them and use the money
for the Foundation. You know when someone starts a foundation like this he
becomes a beggar. I am not a beggar. Till my hands, legs and mind are in
working condition I will work and I will try and do as much as I can for this
Foundation. I will put in as much money as I can afford to put in.


People say you have given Govinda a second lease in Bollywood with a role
in Partner. What is your take on that?
No no its not true. I am nobody to give him a second lease. He is one of
the best actors turned politicians. So he is trying to do a lot of good in his
own way. And he did do it. But eventually he has to come back to movies.
He is an actor at the end of the day. A good script came up and I dont think
anyone could play that role but Govinda

Such a proud
moment on winning
"Apparel Retailer
Award 2014". We
would like to thank
everyone who has
contributed to the
Brands success!
BEING HUMAN NEW STORE IN PUNE
This is the poster that we will be putting up in Phoenix mall while
launching the Being Human Store in Phoenix market city.
The promotion of this new store is meticulously planned.
There are many events that are going to take place in the phoenix mall which
will create the awareness of the brand as a social cause.
Salman Khan has always been a man with a golden heart wanting to lend and
share every bit of happiness he has with the underprivileged.
He promotes this foundation with taglines supporting a social cause like the
necessity of education and good health of children and elders too.
Whatever money that is collected almost three fourths of It goes to the
foundation.

This is one of the stores on Linking
road.
BEING HUMAN- in the Middle East.
Cine star Salman Khan will be launching his Being Human
line of apparel in the UAE in partnership with Landmark
Group's retail format, Splash. The partnership will also be
extended in the Indian market whereby the apparel line will
be available in the Splash stores operating in Delhi,
Bangalore, Chennai, Hyderabad and Pune.
Being Human is a social foundation launched by Salman Khan
in 2007 that aims to support the underprivileged. The
foundation has a unique model wherein it is a lifestyle brand
at the front-end and a registered charitable trust at the
back-end. All revenue from the lifestyle brand goes to
support the twin causes of education and healthcare for the
needy. Salman himself endorses the apparel products.

Being Human, a brand owned by Khan's charitable trust, is going to
launch a full-range clothing line for men and women in Paris and it's
going to be launched in the UAE too.

"All fashion brands are about looking good. Being human is also about
doing good. And you can do good by the simple act of slipping into a t-
shirt or a pair of jeans," Salman Khan told ET over the phone from Dubai.
Being Human: The Salman Khan Foundation owns the Being Human
brand. It uses royalties received from sale of products to support
education and healthcare projects.
Last year, it signed an exclusive licensing pact with Mumbai-
based Mandhanaindustries to design, market and distribute Being Human
clothing products across the world for nine years.
The new line will be launched in India next month through a soft opening
of a Being Human Clothing store in Munbai's central suburbs, followed by
an August launch of a flagship store on Linking Road.
While product prices have not yet been worked out, but Salman Khan
does not believe in limited editions and is keen on accessible pricing,
starting at Rs 650-750 range and averaging Rs 2,000-3,000.
Being Human, a brand owned by Khan's charitable trust, has launched a full-range
clothing line for men and women in Paris and it's now being launched in the UAE on
Thursday.

"All fashion brands are about looking good. Being Human is also about doing good. And
you can do good by the simple act of slipping into a t-shirt or a pair of jeans," Salman
Khan told ET over the phone from Dubai.
Being Human: The Salman Khan foundation owns the Being Human brand. It uses
royalties received from sale of products to support education and healthcare projects.
Last year, it signed an exclusive licensing pact with Mumbai-based Mandhana
industries to design, market and distribute Being Human clothing products across the
world for nine years.
Manish Mandhana, managing director of BSE-listed Mandhana Industries, said the new
line will be launched in India next month through a soft opening of a Being Human
Clothing store in Munbai's central suburbs, followed by an August launch of a flagship
store on Linking Road.
While product prices have not yet been worked out, people close to Salman Khan says
the Dabangg star does not believe in limited editions and is keen on accessible pricing,
starting at Rs 650-750 range and averaging Rs 2,000-3,000..
Being Human Clothing, introducing in the world's fashion capital Paris
will be done through the shop-in-shop concept across 10 stores,and will
be launched in the UAE across more than 100 stores of fashion and
lifestyle retailers Splash and Iconic.
While the company will start with owned stores, it may consider
franchisee model later. His company will be investing Rs 100 crore in the
venture.
Salman Khan will be announcing the launch of Being Human Fashion at
the HDIL India Couture Week. He will be launching a new collection of
Being Human watches and T-shirts in 2010. Before joining hands with
Mandhana, (Being Human had a contract with Cotton World, which ended
this March). Khan would like the clothing and accessory brand to extend
to a cafe or a bar and even a cricket team. But the focus of the trust will
remain education and healthcare.

This is one of the promotional methods which helps promote the brand as well as
spread the awareness about Education and Health.

To mark the countdown to International Women's Day on 8th
March we are showering gifts for the woman in your life. So
tag her here - be it your mom, sister, wife, girlfriend,
colleague or friend and surprise her with the most special
compliment.