FASHION BEFORE FASHION CAME

Before the 13
th
Century
clothing was not for
beauty but for use.
However, after 13
th

century, due to success
of trade in parts of
Europe, mainly Italy,
clothes began to take
new designs. It became a
sign of wealth.


Louis XIV began the fashion
revolution in France when since
wealth symbol was very
important to him. In his period,
one important factor in mens
fashion was a wig of curled hair.
By 1600s, a large portion of the
French economy was derived
from clothing and dressmaking
goods.

START OF
FRENCH
FASHION
NAPOLEANS CONTRIBUTION
When Napoleon came into rule
in 1804, the French
economy was destroyed
after 15 years of war.
He did two things to improve
French economy using
fashion industry-
Prevented import of
material to make dresses.
He then instructed that no
one could come to French
court in the same dress two
times.

Start of modern French fashion
The peak of the fashion
industry was reached
when Napoleon IIIs wife
Eugenia of Spain (queen
from 1853) supported
the work of Charles
Frederick Worth, an
English designer, who
became owner of the
Worth House of
Fashion. Initially. Worth
worked in grocery shop.
Charles Frederick Worth
Worth was called father
of haute
couture(fashion made
to fit one particular
person, made with
expensive fabric).He
was the first designer
to show his clothes on
live models, the first to
put his name on a
label inside the clothes
and the first to set a
schedule for showing
seasonal clothes.


BY
World Wars and French fashion
Many fashion houses closed during
occupation of Paris during the World
War II, including the Maison Vionnet
and the Maison Chanel.
Due to the difficult times, to save
material, evening wear was shortened
and day wear was much lighter, made
using substitute materials whenever
possible. From 1940, no more than
thirteen feet (four meters) of cloth was
permitted to be used for a coat and a
little over three feet (one meter) was all
that allowed for a blouse.
In this period, hats were often made of
scraps of material that would have
otherwise been thrown away,
sometimes incorporating butter muslin,
bits of paper, and wood shavings.

Post war

Post-war fashion
was
characterised by
dresses with tiny
waists, majestic
chests, and full
skirts swelling
out beneath
small bodices.

Word-wide fame of French Fashion
LEFT-Babe Paley- American socialite and style icon.

RIGHT-Gloria Guinness- American socialite and style icon.
Both bought entire collections at a time from different Fashion
houses in Paris.

Other notable houses of fashion are
Poiret, Chanel, and Dior, among
others.

Dior
Poiret
Regulation of fashion standards
The expression Haute couture is, in France, a legally
protected name, guaranteeing certain quality
standards.
French couture is regulated by an industry governing
body, the Fdration franaise de la couture, du prt--
porter des couturiers et des crateurs de mode created
in 1973, which itself consists of the Chambre Syndicale
de la mode masculine (men's fashion), the Chambre
syndicale du prt--porter des couturiers et des
crateurs de mode (ready-to-wear) and the Chambre
syndicale de la haute couture (high fashion), the latter
having been created in 1868.

Fashion industry event
Lasting approximately one week.
Fashion designers brand or
"house" to display their latest
collections in runway shows.
Buyers take a look at the latest
trends.
lets the industry know what's
"in" and what's "out" for the
season.
Christian Marie Marc Lacroix
Pierre Cardin
Jean Paul Gaultier
Sonia Rykiel
Yves saint laurent
The traditional french
hats.
BERET
CLOCHE
TOQUE

LOreals largest single shareholder is
85-year-old French heiress Lilian
Bettencourt, daughter of LOreals
founder. Worth an estimated $22
billion, Bettencourt is also the
worlds richest woman
The impressive shopping mall of Lafeyette
in Sentier from the inside
Avenue Montaigne
Boulevard Haussmann
Champs-lyses
Les Halles
Passage de l'Argue
Promenade de la
Croisette
Rue de Brest
Rue de la Paix, Paris
Rue de la Rpublique
Rue de Rivoli, Paris
Some famous brands