Definition

Strategic Management consists of

Managerial decisions that
Relate the organization to its environment,
Guide internal activities and
Determines long term organizational
performance ,
They are precursors of many managerial
activities.
D Jobber, Principles and Practice of Marketing, 2001 McGraw-Hill
SWOT analysis
Opportunities
Strengths
Threats
Weaknesses
Internal
(controllable)
External
(uncontrollable)
Source
BCG Matrix

STARS

QUESTION MARKS

CASH COWS

DOGS
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G
r
o
w
t
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R
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e

Relative Market Share
10 x 1 x 0.1x

20%




10%



0

The General Electric Model
M
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A
t
t
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a
Business Strength
Strong Medium Weak
H


M



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