Venus Aviation Academy

Features
Excellent Environment with Lush Green Campus.
Highly Professional and Experienced Instructors.
Main motto is to prepare the best pilot with the sound ground knowledge.
Transport and Hostel Facilities.

Course Offered
PPL (Private Pilot Licence)
CPL(Commercial Pilot Licence)
SCPL(Senior Commercial Pilot Licence)
ATP(Air Transport Pilot Licence)
Our Understanding about your Business
Our Understanding of your TG
Students
SEC A & B and 15 19 years age group
HSC/10+2
Parents
SEC A & B and 30 49 years age group


SEC Grid
Catchment area
Uttar Pradesh
Uttarakhand
Madhya Pradesh
Jharkhand
Bihar
Rajasthan
Delhi
Haryana
Chhattisgarh
West Bengal
Punjab
Chandigarh
Agra
Source ADEX 09-10
Figures in 000s
Students Population & Ad Space consumption Pattern
In various States
Source IRS 10Q1
States
with
HIGH POTENTIAL
but
less Focussed
Your Current Media Plan (Print)
Source : ADEX
Readership Pattern with your Target Group
Percentage contribution in Total Ad space for these states:
RAJASTHAN
Source: IRS 10,Q1
Source: IRS 10,Q1
Publications RP DB
AD Space contribution 100% 0%
Education RP DB
HSC/10+2 59% 63%
Graduate 67% 59%
Post-Graduate 71% 64%
0%
Age Group RP DB
15 - 19 years
63% 63%
30 39 years
68% 63%
40 49 years
68% 62%
Your Current Media Plan (Print)
Source : ADEX
Readership Pattern with your Target Group
Percentage contribution in Total Ad space for these states:
MADHYA PRADESH
Source: IRS 10,Q1
Source: IRS 10,Q1
Publications DJ RE ND Patrika DB
AD Space contribution 79% 0% 0% 0% 21%
Education DJ RE ND Patrika DB
HSC/10+2 4% 12% 16% 12% 66%
Graduate 6% 14% 19% 13% 72%
Post-Graduate 12% 13% 23% 13% 72%
5%
Age Group DJ RE ND Patrika DB
15 - 19 years 7% 10% 22% 10% 60%
30 39 years 8% 13% 19% 10% 69%
40 49 years 7% 13% 25% 18% 71%
Your Current Media Plan (Print)
Source : ADEX
Readership Pattern with your Target Group
Percentage contribution in Total Ad space for these states:
HARYANA
Source: IRS 10,Q1
Source: IRS 10,Q1
Publications DJ PK DB
AD Space contribution 91% 0% 9%
Education DJ PK DB
HSC/10+2 24% 33% 36%
Graduate 33% 24% 40%
Post-Graduate 29% 29% 60%
7%
Age Group DJ PK DB
15 - 19 years 14% 18% 54%
30 39 years 37% 27% 45%
40 49 years 25% 31% 37%
Percentage contribution in Total Ad space for this state:
CHHATTISGARH
Readership Pattern among your Target Group
Source: IRS 10,Q1
1%
Education DB NB HB
SSC/HSC 39% 33% 32%
Graduate 60% 42% 44%
Post Graduate 72% 46% 38%
Age Group DB NB HB
15 - 19 years
51% 20% 25%
30 39 years 66% 38% 46%
40 49 years 52% 57% 36%
Your Current Media Plan (Print)
Publications DB HB NB
AD Space contribution 100% 0% 0%
Source: IRS 10,Q1
Your Current Media Plan (Print)
Source : ADEX
Readership Pattern with your Target Group
Percentage contribution in Total Ad space for these states:
PUNJAB & CHANDIGARH
Source: IRS 10,Q1
Source: IRS 10,Q1
Publications DJ AU DB
AD Space contribution 83% 9% 9%
Education DJ AU DB
HSC/10+2 34% 7% 33%
Graduate 34% 7% 43%
Post Graduate 38% 13% 52%
12%
Age Group DJ AU DB
15 - 19 years 20% 10% 37%
30 39 years 40% 7% 42%
40 49 years 34% 6% 40%
About
Dainik Bhaskar Group
Is the most widely read broadsheet newspaper group of India

With

11 States 48 Editions 3 Languages
Publication Readership
Dainik Bhaskar 13329
Divya Bhaskar + Saurashtra
Samachar
3492
DNA 717
Source: IRS 10,Q1
Figures in 000s
Bhaskar' s Strengths
Bhaskar is the LEAD vehicle
To reach out to the future potential of India
Source: IRS 10,Q1
Figures in 000s
States Any Hindi daily Bhaskar Readers
% of Bhaskars
Reach
Madhya Pradesh 1967 1360 69%
Chhattisgarh 538 309 57%
Rajasthan 2552 1543 60%
Punjab 1205 458 38%
Chandigarh 168 109 65%
Haryana 894 405 45%
Gujarat 3034 1103 36%
TOTAL 10358 5287 51%
Bhaskars reach in SEC A & B category
0
20
40
60
80
100
120
140
160
180
Bhaskar
Group +
DNA
Jagran TOI Group HT Group Malayala
Manorama
174
167
156
128
89
Source: IRS 10 Q1
Figs in Lakhs
Bhaskar Group+DNA 174 Jagran 167 TOI Group 156 HT Group 128 Malayala 89
Dainik Bhaskar 129 Dainik Jagran 161 TOI 69 Hindustan 93 Manorama
Divya Bhaskar 34 I-Next 6 VK 36 HT 35
Saurashtra Samachar 3 NBT 23 Malayala 89
DNA 8 Mah Times 12 Manorama
ET 8
Mum Mirror 8
AIR Readership
All Indiv.,12+
Top Daily Newspaper groups of India
Dainik Bhaskar Group
Events by DB Activations
Joining hands with DB in all States will give a reach to more
than 73 Lacs TG.
Single window serves the purpose of reaching the untapped
TG.
DB has highest readership (155 L , IRS 10Q1) over all
publication.
Only publication with maximum readership in Hindi markets.
Customized solutions with 360 degree approach. (Dainik
Bhaskar, Divya Bhaskar, Business Bhaskar, Lakshya, DB
Activations and My FM)
What we have for YOU?
Information required
No of seats for each course.?
States from where majority of students come?
How many times do you advertise for filling up your seats?
Which are the most important states for your institute?
Which course is more important for your institute?
What are your future plans for expansion?



SEC Grid
Father
Graduate / Retired
Illustration
Wife
SSC / House-wife
Chief Wage Earner / Head of the Household
Post-Grad / Senior Executive
Daughter
2
nd
Year MBBS
Son
10
th
Standard
Mother
8
th
Std / Housewife
The Education & Occupation
of this person determines the
SEC of the entire HH
All the members, in
this example, belong
to a SEC A HH
22
Education Illiterate School School SSC / Some College Graduate/ Graduate /
upto 4 yrs 5-9 yrs HSC But not grad PG-Gen PG-Prof
Occupation
Unskilled Worker E2 E2 E1 D D D D
Skilled Workers E2 E1 D C C B2 B2
Petty traders E2 D D C C B2 B2
Shop ownrs D D C B2 B1 A2 A2
Bsn Men / Inds
(no.of emp)
0 D C B2 B1 A2 A2 A1
1-9 C B2 B2 B1 A2 A1 A1
>10 B1 B1 A2 A2 A1 A1 A1
SEP D D D B2 B1 A2 A1
Clerks /Sales D D D C B2 B1 B1
Supervisors D D C C B2 B1 A2
Junior Exec C C C B2 B1 A2 A2
Mid/Senior Exec B1 B1 B1 B1 A2 A1 A1
The Socio-Economic Classification Grid- Urban
23
SEC AB
Education Illiterate School School SSC / Some College Graduate/ Graduate /
upto 4 yrs 5-9 yrs HSC But not grad PG-Gen PG-Prof
Occupation
Skilled Workers B2 B2
Petty traders B2 B2
Shop ownrs B2 B1 A2 A2
Bsn Men / Inds
(no.of emp)
0 B2 B1 A2 A2 A1
1-9 B2 B2 B1 A2 A1 A1
>10 B1 B1 A2 A2 A1 A1 A1
SEP B2 B1 A2 A1
Clerks /Sales B2 B1 B1
Supervisors B2 B1 A2
Junior Exec B2 B1 A2 A2
Mid/Senior Exec B1 B1 B1 B1 A2 A1 A1
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