ELECTRONIC

BUSINESS
Presented By:
Priya Tikku
Rashi Paliwal
Neha Sharma
Neha Agarwal
Shilpa Thakur
Sakshi Batra

12/17/09 Section- C Group No.- 5 1

 CONTENTS
 INDUSTRY- JOB PORTALS
 MAIN PURPOSE OF JOB SITES
 TARGET AUDIENCE
 INFORMATION CONTENT PROVIDED
 BUSINESS MODEL
 SOURCES OF REVENUE
 DESIGN AND LAYOUT
 COST ASSOCIATED
 COMPETITIVE ADVANTAGE OF SITE
 BENEFITS OF THE STRUCTURE
 SUMMARY

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 INDUSTRY-JOB
PORTALS

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 MAIN PURPOSE OF JOB
PORTALS
 To Provide A Common Platform For
Employers And
job-seekers

 Employers To Post Job Requirements

For A
Position To Be Filled

Employees Get Career And Job-search

Advice

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 TARGET AUDIENCE

Employers

 Consultants

Job Seekers (Freshers And

Experienced people)

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 POSITIONING
Naukri.com-
Every Person Who Is Looking For The Job
Should Get One

Monsterindia.com-
Right Person At The Right Job

Timesjob.com-
Best Paying Jobs

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 INFORMATION CONTENT

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 BUSINESS MODEL

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 SOURCES OF REVENUE
 90% From Corporate clients and consultants

 10% from Job seeker

 BPW, Job gallery, panels, logos and banners-

Branding solution on home page

 Resume database access

 Job posting and E-application software

 Resume Listing, Resume Development,

Resume Display, Resume Flash and Job
Mail facilities.
 DESIGN AND LAYOUT OF
NAUKRI.COM
 Visual hierarchy-clear

 Use of colors - light blue and white

 Margins around the image- small

White space- Efficiently used

Navigation- Various sources of giving

direction to the user

 Administrative elements- at the bottom

 DESIGN AND LAYOUT
OF MONSTERINDIA.COM
 An Absolutely Clutter-free Homepage
that is
pleasing to the eye and easy to use.
 Use Of Colors- Orange And White.
 Header Of The Home Page Has Its
Logo.
 Navigation Area Is At The Center Of
The Body And
On Its Right Side But For Other
Pages, It Uses
Header Based And Left Hand
Navigation
 DESIGN AND LAYOUT OF
TIMESJOB.COM
 Administrative elements at the bottom

 All links in blue

 All information on homepage

 Jobs can be browsed according to functional areas

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 COST ASSOCIATED WITH
NAUKRI.COM
 The Products And Services That
Naukri.com Sells To Clients Run On Red
Hat Enterprise Linux.
It’s An Open Source Technology.

 Online Advertising- MSN And Yahoo

 COST ASSOCIATED
WITH
MONSTERINDIA.COM
 On Advertising Which Can Be Seen On All
The Prominent
Indian Internet Sites And Also On
Television.

In Managing The Website, The Products And

Services That
Monster Sell To Its Clients.
 COST ASSOCIATED WITH
TIMESJOB.COM
 Advertisements- Google charges a fixed
amount every time a user clicks on their
advertisement

 Cost incurred on Job fairs

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COMPETETIVE ADVANTAGE
OF NAUKRI
 E-application software to manage
responses online in an
efficient manner

 Innovative mailing-the brochures with

themes like stress ball campaign

 First to offer really simple syndication

(RSS) feeds of relevant jobs
 COMPETETIVE
ADVANTAGE OF
MONSTERINDIA.COM
Flagship Brand Of Monster worldwide Inc.

Leading Online Global Careers Network

With Sites In 26
Countries Around The World  

Monster Introduced Magic Search, A

Revolutionary And
Innovative Search Tool For The Employers
To Enable
Accurate Search For High Quality
 ….CONTD
 Has Been Rated As The Best Job Site On
The Basis Of
Site Technology, Design, Usability And
Content,
According To The PC World Web Awards
2007 & 2008.

 Launched A New Video Profile Service

For Employers.

Recently, The Site Also Announced The

Launch Of A
Video Resume For The Jobseekers.
 COMPETITIVE ADVANTAGE
OF TIMESJOB.COM
 It has entered into a strategic partnership
with NowPos Online Services Pvt. Ltd., a niche
premier Voice Technologies Products
Company based in Hyderabad, to launch the
world’s first voice resume service .

 Available as a seamless service on

www.TimesJobs.com, potential and existing
BPO employees can now “speak and record”
their resumes.

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12/17/09
 ….CONTD
 Timesjob.com collaborated with the Indian
Army Placement Agency (APA) in 2005, to
leverage the skills of the retiring army
personnel in facilitating their entry into the
corporate world.

 Offline Business - Job Fairs

BENEFITS OF THE STRUCTURE
OF NAUKRI.COM

 Prominently placed jobs by category section

 A clearly visible top employer section

catches attention

 BPW section with the names of the

companies gives a feel of
lots of opportunities

 Easy navigation

 New user can easily apply without

registering
 BENEFITS OF THE
STRUCTURE OF
MONSTERINDIA.COM
A Very Tidy And Confusion Free
Homepage.

Easy Navigation

More Specific Search Options

Guided Search On The Second Page With

Top Employer
Section, Job By Salary, Experience And
Location
 SUMMARY
Are the sites useful?

 From the company’s point of view

 From the target users point of view

Are different strategies being employed?

 Advertising

 Innovative products and services

Would you recommend any company’s approach
Over the others?

 Job fairs

 Registration for new users

How do you think these sites will evolve?

 Different languages

 Video conferencing

 Online chat facility with consultants

Can you develop a general framework that will help
Other companies in this industry design their websites?

 Website can be divided into various

sections:-

 Employee section
 Employer section
 HR consultant section
 Administration
 General zone- Portal Information, Advertising Options, HR
Speaks, FAQs, Contact Information, Privacy Policy,

Legal Disclaimers, Grievances, Feedback

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