Rockf est 20 08 T itl e

Spo nsorship

Presented to: Best Buy

Presented by: Jesse Dupree
 Rockf es t 2008 T itl e
Sponso r
Best Buy has the opportunity to continue its image and leader ship as a
live, music leader in Kansas City and the Midwest with a title
sponsorship of Rockfest 2008. The largest, live outdoor, one day music
event in the Midwest is the ideal way to overcome the loss of naming
rights to Kansas City's outdoor amphitheatre and perfect vehicle to blunt
the new downtown arena secured by the competition.

Customer activation at the event, traffic generation prior to and after with
twelve full hours of visibility to an active, engaged and perfectly targeted
customer group!

Rockfest fans come early and stay late.

Spend the day with 50,000 potential customers!
 Rockf es t 2008 T itl e
Staind Sponso r
2006 Line-Up

Shinedown
2007 Line-Up
Godsmack
Three Days Grace
Attendance

Three Days Grace Saliva

2006 - 32,300
Candlebox Drowning Pool 2007 - 42,700
Shadows Fall Buckcherry
Trapt Breaking Benjamin
2008 - 50,000
Sevendust
(PROJECTED)
Evans Blue
Buckcherry Chevelle
Hinder Puddle of Mudd
Hurt Black Stone Cherry
Black Stone Cherry Exies
Nonpoint Operator
Revelation Theory Burden Brothers
Federation of Horsepower Federation of Horsepower
Halestorm Red Line Chemistry

Rockfest fans come early and stay late.

Spend the day with 50,000 potential customers!
 Rockf es t 2008 T itl e
Sponso r
KQRC anticipates a captive audience of 50,000 consumers for it annual all day music
festival on June 7, 2008. Harness the value of spending a day with this primarily 18-34
year old audience in a fun, positive environment while introducing these consumers to your
product? Consider the branding opportunity of these 50,000 people seeing your message
for 12 hours! Rockfest 2008 is the event to brand to these consumers and retain them for
life! Allow KQRC to assist you in your marketing goals for Kansas City with customized
promotional materials, internet, print, live radio events and broadcast radio announcements
on KQRC all containing your company name and logo!

Rockfest fans come early and stay late.

Spend the day with 50,000 potential customers!
 Rockf es t 2008 T itl e
Sponso r
KQRC Will:
TITLE
• Offer Best Buy product exclusivity for Rockfest 2008
X
• Secure inclusion in radio announcements on KQRC-FM airing Mon-
Sun in equal day and daypart rotation with a combination of live and
recorded 30 and 60-second announcements. 840X

• Provide signage opportunities on-site at the event.

X
• Provide Best Buy logo placement on scrim on the main stage.
X
• Provide Best Buy logo and link on KQRC web page.
X
• Provide Best Buy with sampling opportunities at the event.
X
• Allow Best Buy to distribute printed promotional materials.
X
• Offer display space at event for Best Buy inflatable.
X
• Provide one (1) 10 X 20 booth at festival plus table and chairs
2 TABLE/4 CHAIRS
• Provide electricity at booth
X
• Provide event tickets
100x
• Provide 5 parking passes
X
• Provide VIP passes
10
• Document promotional compliance
X
• Provide professional commercial copywriting and production
X
• Provide written recap at promotions’ end
X
• Offer first right of refusal for Rockfest 2009
X

Rockfest fans come early and stay late.

Spend the day with 50,000 potential customers!
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 Rockf es t 2008 T itl e
Sponso r
Store traffic generation prior to event:
KQRC will provide Best Buy eight Rockfest ticket hits at Best Buy location where customers can
win tickets for the concert while experiencing the full line of Best Buy products and services.

Customer activation at the event:

Best Buy will be prominently featured on two 12’x9’ video walls within the venue that will provide
several points of consumer activation.

“Text and Win with Best Buy” will be features throughout the 12 hour event. There will be a
minimum of six “broadcasts” for concert goers to win “Front of the Line Autograph Booth passes”,
meet and greets with the bands, autographed memorabilia and Best Buy merchandise and
services.*

Store traffic generation after the event:

KQRC will provide Best Buy a “Register to win” promotion where Best Buy locations will be the
exclusive venue to register to win and autographed guitar by the Rockfest ’08 performers and
phone with year of service from Best Buy!*

Rockfest fans come early and stay late.

Spend the day with 50,000 potential customers!
 Rockf es t 2008 T itl e
Sponso r
The Best Buy “Text and Win” activation program brings the world wide web to Rockfest.
During this all day Rock festival, Rockfest concert goers will have the opportunity to “text to
win” prizes. All throughout the day, instructions will appear on the two large video screens
within the venue that reach at least 75% of the attendance at all times, to text codes to a
specific number for the chance to win. Prizes such as “Front of the Line” Autograph booth
passes, meet and greets with bands, autographed memorabilia and Best Buy merchandise
and service will be given away at this 50,000+ attended event!

Best Buy will receive:

• Creative prizing for giveaways at Rockfest
• Signage on-site at event via banners and logos on screens
• A minimum of one :30 Video commercial to run on-site per hour
• All elements as listed on Title Sponsorship page

Best Buy to provide:

• Best Buy merchandise and services to giveaway at event
• Banners to be displayed at event
• :30 Video commercial

Rockfest fans come early and stay late.

Spend the day with 50,000 potential customers!
 Rockf es t 2008 T itl e
Sponso r
ckfest will have a minimum of two 12 feet wide x 9 feet tall video screen
t will be viewable by 50,000 Rockfest fans!

Video Screens

Rockfest fans come early and stay late.

Spend the day with 50,000 potential customers!
 Rockf es t 2008 T itl e
Sponso r NET
Title Sponsorship Investment $ 50,000

For all packages purchased Best Buy agrees to:

Submit net payment to KQRC upon invoicing
Provide personnel to man booth (if applicable) at festival
Allow promotional materials to be displayed for duration of the promotion
Provide all necessary logos
Provide all signage

Rockfest fans come early and stay late.

Spend the day with 50,000 potential customers!