Professional Documents
Culture Documents
GROUP
Group 11
Anmol Shankhwar
Akshay Gadpayle
Ngaonii Panii
Satyaki Patra
PGP/16/004
PGP/16/017
PGP/16/152
PGP/16/341
Metro Group
In late 1990s Company
promoted International
Expansion
1964
Founded
by Otto
Beisheim
1967
Backing
from Haniel
and
SchmidtRuthenbeck
1970s
Retailing and
Wholesaling
expansion in
Europe
1994 Otto
Beisheim
retired
1996
Metro Group
formed and
company
went Public
In 2005
56.4 bn Sales ,
RFID
RFID in retail
Remained limited due to high cost
Lack of industry wide standards
Barcode could only identify an item
RFIF could identify specific item
Country specific frequency and regulation complicated the development of
standard tag
Future Store
Metro launched the Future store initiative
Aim of setting a global standards in retailing
Many partners from IT, consulting, consumer goods
Aims at satisfying customers through new technology
Personal shopping experience
Hand help devices which include product details
It exactly show where the products are placed
Very positive feedback from customers
By November 2004, RFID used in 100 metro suppliers, 10 DCs and 250 stores
Supplier has to buy RFID tags and print EPC
Portal
green light: matching
red light: not matching
Invest in infrastructure, process design and training
Three different store format: departmental stores, hypermarket stores and cash &
carry wholesale stores
Problems encountered:
Suppliers forget to put tag
Problem of middleware
Human error putting tag on the wrong side
comparison
Recommendation
Thank you