As part of our study we had primary as well as secondary

research.
Our primary research included interviews taken on one on

one basis through questionnaires. The interviewees targeted

by us consisted of people of different age, sex, background
etc.
Secondary data was obtained from the following sources :

Paper-based sources like books, journals, newspapers,

magazines, periodicals and abstracts , research reports, Box
office reports and internal records of production houses.
Electronic sources like Internet, videos and broadcasts.

It is difficult to distinguish between art and life in South Asian society, they no longer imitate each
other, but appear to have merged. Political philosophies, social values, group behavior, speech,
dress in society is reflected in the cinema and, like a true mirror reflected back in the society.

Spreads awareness about Dyslexia

Film based on the 1993 serial bomb blasts in

Mumbai

Depicts Robbery of March 19, 1987 at

Opera house, Mumbai

Actors like Tabu , Kon Kona Sen

changed the perception of women
and gave issues to the society to
think about.

Transition began but still

women had roles of being
submissive house wife's,
domestic workers

Movies like Chakh De India

Kahaani, No One Killed Jessica,
Jodha Akhbar that gave women a
tag of Female hero. Roles started
building upon them.

The film industry had a simple marketing formula sign in a superstar, ride on a masala
recipe and success was there for the taking. Times have changed, now the hype and hoopla
surrounding a film starts right from the storyboard or the mere thought of making a film
and continues till the wee end of the screening process.

Keeping
curiosity
high

Getting
marketing
mix right

Selling
not just
tickets

Focus & Dedication,

Special marketing
team, Special
screening before
release, Perfection

Brand SRK, Public

relations, Risk taker

Do anything for the fans

with every film in and film
out

Success formula

Hindi Film Industry is changing with the change in the attitude of the film
makers and the audience. Some significant changes

Films with shorter duration rather then three hour long films.
Films based on homosexuality like Girlfriend, Dostana, Straight, etc
Change in portrayal of woman and elders
Change in storyline, plot , lyrics, etc. Audience is now accepting movies
based on harsh realities of life

Changed attitude
.

Changed thinking
.

Changed behavior
.

Positive
mindsets

Politics and films: An Indian affair

The Congress party has bought the rights to Jai Ho, the Oscar-winning song from Slumdog Millionaire, to use for its
election campaign.
In two of the four south Indian states, film stars have launched their own political parties and achieved
spectacular electoral victories.