a glimpse into the

world of
client servicing

Agenda
How an agency works
Client Servicing
Expectations
Skill sets
Realities
The good
The bad

Tips

the bigger
picture

Copywriters

Art

Client
Servicing

Client

Production

Studio

Films

Copywriters

Client

gives
brief

Production

Art

Client
Servicing

Studio

Films

Copywriters

Art
writes a brief, puts in
inputs/insights

Client
Servicing

Client

Production

Studio

Films

Copywriters

Briefing
+
Brainstorming
=
Cracking the concept

Art

Client
Servicing

Client

Production

Studio

Films

Copywriters

Creative

Art

Client
Servicing

Client

Production

Studio

Films

Copywriters

Creative

Art

Client
Servicing

Client

Production

Studio

Films

Copywriters

Creative

Art

Evaluate/Feedback
Client
Servicing

Client

Production

Studio

Films

Copywriters

Creative

Art

Evaluate/Feedback
Client
Servicing

Client

Production

Studio

Films

Copywriters

Creative

Art

Evaluate/Feedback
Client

Share

Production

Client
Servicing

Studio

Films

Copywriters

Share
Client

F**k you

Production

Creative

Art

Evaluate/Feedback
Client
Servicing

Studio

Films

Copywriters

Share
Client

Thank you

Production

Creative

Art

Evaluate/Feedback
Client
Servicing

Studio

Films

Copywriters

Creative

Art

Client
Servicing

Client

Production

Studio

Films

Copywriters

Creative

Art

Client
Servicing

Client

Production

Studio

Films

Copywriters

Creative

Art

Client
Servicing

Client

Production

Media Agency

Studio

Films

Copywriters
control output

Client

show him that you

are in control

control output

Production

Art

Creative

control output

Client
Servicing

Studio
control
output

control output

Films

Expectations

Controlling Quality
Briefing
Brand Guidelines
Hygiene (Copy/Art/Production)

Learn to say no!

Be courageous. Fight if you believe in it.

Controlling Timelines
You decide. You commit. You stick by it!
Beware of the bull-whip effect
Some deadlines are NOT flexible
Newsprint
Tape deliveries
Events

Maintaining a balance

Controlling Egos
Give due respect
Socialise

Make your boss look good

Clients are human beings. And they have bosses.
Nobody works for you. They work with you.

Controlling Yourself
Discipline. Please.
Avoid the water-cooler gang

Drinking, smoking & dope are over-rated

Reach the client before time. Helps PR.
Talk to people. It helps.
Avoid joining the agency your BF/GF works for

Ideal skill-set

Verbal communication skills

Presentation skills
Selling skills
Relationship skills
Problem solving attitude
An eye for detail
Multi-tasking
Patience
Tons of common sense

Some tips

C
Y
A

OVER

OUR

SS

Cover Your Ass

Put everything on mail
Tell them to put everything on mail
Not a single execution without approvals

Keep your plate clean

Social media can be dangerous

Knowing
when to
make it
up

Knowing when to make it up

It isnt a perfect world
Use them sparingly
Be pro-active
Accept it when you are wrong

New business
Research Research Research
Its a game
Play your role to perfection
Set yourself yearly targets

Furniture

V.P.

Account
Executive

Sr.
Account
Executive

Account
Supervisor

7-8 yrs

6 yrs

5 yrs

3.5-4 yr
2.5-3 yr

1-1.5 yr

Group
Account
Manager

Account
Director

Group
Account
Director

Client
Servicing
Director

The Dark Side

Low
Salaries

REALLY
Late
working
hours

Donkey Work. Tons of it.

Screaming
Clients (& bosses)

The Bright Side

Go to GoaFest!

Attend shoots &

auditions

Get involved in
AnimaticsNarimatics

The REAL Benefits

Make tons of business contacts
The art of winning new business
Learn how to manage business & brands

Learn people management

Get exposure to various industries