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Business Communication Essentials Guide

This document provides an introduction to business communication. It defines communication as the exchange of information through speaking, writing or other mediums. Effective communication is important to ensure understanding, prompt action and feedback. Models of communication discussed include the linear, interactive and transactional models. The document also outlines different types, functions, rules, ethics, aids and tips for effective business communication.

Uploaded by

Aarij Tanveer
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Topics covered

  • communication procedures,
  • vertical communication,
  • formal communication,
  • models of communication,
  • nonverbal communication,
  • inclusive language,
  • projecting impression,
  • communication definition,
  • visual communication,
  • communication clarity
120 views14 pages

Business Communication Essentials Guide

This document provides an introduction to business communication. It defines communication as the exchange of information through speaking, writing or other mediums. Effective communication is important to ensure understanding, prompt action and feedback. Models of communication discussed include the linear, interactive and transactional models. The document also outlines different types, functions, rules, ethics, aids and tips for effective business communication.

Uploaded by

Aarij Tanveer
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Topics covered

  • communication procedures,
  • vertical communication,
  • formal communication,
  • models of communication,
  • nonverbal communication,
  • inclusive language,
  • projecting impression,
  • communication definition,
  • visual communication,
  • communication clarity

Session 1:

INTRODUCTION TO
BUSINESS
COMMUNICATION

DEFINE COMMUNICATION

Communication
The process by which information is exchanged.
Communication is the process of sending and
receiving messages.
the imparting or exchanging of information by
speaking, writing, or using some other medium,
Procedures by which one mind may affect
another

Why Communication
Ensure people hear/listen
Ensure accurate understanding
occurs
Prompt action
Stimulate feedback

yth, P. (2008): The Art of Successful Business Communication, London, The Institute of Engineering and Technology.

MODELS OF
COMMUNICATION

Liner Model

ANNON, C. E. & WEAVER, W. (1949): The mathematical theory of communication, Urbana, University of Illinois Press.

Interactive Model

Transactional Model

Types of Communication
Categories

Types

Relationship

Formal and Informal

Direction

Upward and Downward;


Horizontal and Vertical

Method

Verbal (Written and Oral),


Nonverbal (Paralanguage) and
Visual

Scale

Intrapersonal, Interpersonal,
Group, Mass

Functions of Business
Communication
pass on information
persuade people to buy a product or use a service
discuss an issue
recommend a course of action
make or answer a request
make or answer a complaint
keep a record of something that has happened or
been agreed
explain or clarify a situation
give an instruction

Bennei, M. (2009): A Guide to Good Business Communication, Oxford, How to Content.

Three Rules of Business


Communication
clear and precise
brief and uncluttered
direct and to the point

Bennei, M. (2009): A Guide to Good Business Communication, Oxford, How to Content.

Ethics of Business
Communication

Abiding by the law


Telling the truth
Labeling opinions
Being objective
Communicating clearly
Using inclusive language
Giving credits

Guffey, M. E. (2008): Business Communication: Process and Products, Mason, South-Western.

Aids to Effective
Communication
What about me; whats in it for me
factor
Logical, its a process factor
Can I related to it factor
Again and again factor

yth, P. (2008): The Art of Successful Business Communication, London, The Institute of Engineering and Technology.

Projecting the right


impression
efficient;
approachable;
knowledgeable (in whatever ways
circumstances dictate);
well organized;
reliable;
consistent;
interested in your staff;
confident;
expert (and able to offer sound advice).

yth, P. (2008): The Art of Successful Business Communication, London, The Institute of Engineering and Technology.

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