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Chapter

12

Enterprise and Global


Management of
Information Technology

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Learning Objectives
Identify

ways that information technology has


affected the job of managers.

Identify

the seven major dimensions of a


networked organization and explain how they
can affect the success of a business.

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Learning Objectives (continued)

Identify

each of the three components of


information technology management and use
examples to show how they might be
implemented in a business.

Explain

how failures in IT management can be


reduced by the involvement of business
managers in IS planning and management.

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Learning Objectives (continued)

Identify

cultural, political, and geoeconomic


challenges that confront managers in the
management of global information
technologies.

Explain

the effect on global e-business strategy


of the trend toward a transnational business
strategy by international business
organizations.

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Learning Objectives (continued)

Identify

considerations that affect the choice


of IT applications, IT platforms, data access
policies, and systems development methods by
a global business enterprise.

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Section I

Managing Information Technology

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Business and IT
As

companies are transformed into global ebusinesses and players in global e-commerce,
it is vital for business managers and
professionals to understand how to manage
this vital function.

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The Impact of IT on Managers


A major

force for precipitating or enabling


organizational and managerial change

Enables

innovative changes in managerial


decision making, organizational structures,
and managerial work activities

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The Impact of IT on Organizations


Key

dimensions of the networked enterprise


Organizational structure
Leadership and governance
People and culture
Coherence
Knowledge
Alliances

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Managing Information Technology


Three

major components
Managing the joint development and
implementation of e-business and IT
strategies
Managing the development of e-business
applications and the research &
implementation of new IT

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Managing Information Technology (continued)

Three

major components (continued)


Managing the IT processes, professionals, &
subunits with the IT organization & IS
function

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Managing the IS Function


Organizing

IT
Centralization
Decentralization
Latest trend, hybrid

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Managing the IS Function (continued)

Managing

Application Development
Involves managing activities such as
systems analysis and design
prototyping
applications programming
project management
quality assurance
systems maintenance

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Managing the IS Function (continued)

Managing

IS Operations
Managing the use of hardware, software,
network, and personnel resources in data
centers/computer centers within an
organization

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Managing the IS Function (continued)

Managing

IS operations (continued)
Operational activities requiring
management
Computer systems operations
Network management
Production control
Production support

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Managing the IS Function (continued)

Managing

IS Operations (continued)
System Performance Monitors
Monitor processing of computer jobs
Helps develop a planned schedule
Produce detailed stats for planning and
control of computing capacity
Chargeback systems
Process control

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Managing the IS Function (continued)

Human

Resource Management of IT
Recruit qualified personnel
Develop, organize, and direct the capabilities
of existing personnel
Train employees
Design career paths and set salary and wage
levels

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Managing the IS Function (continued)

The

CIO and Other IT Executives


Chief Information Officer (CIO)
Oversees all use of IT in many companies.
Brings the IT function into alignment with
strategic business goals
Concentrates on business/IT planning and
strategy
Helps develop strategic uses of IT in ebusiness and e-commerce

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Managing the IS Function (continued)

Technology

Management
All IT must be managed as a technology
platform for integrated e-business and ecommerce systems
May assign a Chief Technology Officer
(CTO)
In charge of all IT planning and
deployment

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Managing the IS Function (continued)

Managing

User Services
Functions to support and manage end user
and workgroup computing
Provides both opportunities and problems
for business unit managers
Help desks
Establish and enforce policies

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Failures in IT Management
IT

is not being used effectively by companies


that use IT primarily to computerize
traditional business processes, instead of using
it for innovative e-business processes

IT

is not being used efficiently by IS that


provide poor response times and frequent
down times or when application development
projects are not managed properly

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Failures in IT Management (continued)

Management

Involvement and Governance


Senior management needs to be involved in
critical business/IT decisions to optimize the
business value and performance of the IT
function.
Requires development of governance
structures that encourage active
participation in planning and controlling
the business uses of IT.

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Failures in IT Management (continued)

Helps

avoid IS performance problems

Helps

improve the strategic business value of

IT

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Section II

Managing Global IT

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The International Dimension


A vital

part of managing an e-business


enterprise in the internetworked global
economies and markets of today.

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Global IT Management

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Cultural, Political, and Geoeconomic Challenges


Cultural

challenges
Differences in languages
Cultural interests
Religions
Customs
Social attitudes
Political philosophies

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Cultural, Political, and Geoeconomic Challenges (continued)

Political

challenges
Rules regulating or prohibiting transfer of
data across their national boundaries
Severe restrictions, taxes, or prohibitions
against imports of hardware and software
Local content laws
Reciprocal trade agreements

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Cultural, Political, and Geoeconomic Challenges (continued)

Geoeconomic

Challenges
The effects of geography on the economic
realities of international business activities
Distance
Real-time communication
Lack of good-quality telephone and
telecommunications service
Lack of job skills
Cost of living and labor costs

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Global e-Business Strategies


Moving

away from
Autonomous foreign subsidiaries
Autonomous foreign subsidiaries, dependent
on headquarters for new processes,
products, and ideas
Close management of worldwide operations
by headquarters

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Global e-Business Strategies (continued)

Moving

toward
Reliance on information systems and
Internet technologies to help integrate global
business activities
An integrated, cooperative worldwide
hardware, software, and Internet-based
architecture for IT platforms

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Global e-Business Applications


IT

applications depend on a variety of global


business drivers, caused by the nature of the
industry and its competitive or environmental
forces
Global customers
Global products
Global operations
Global resources
Global collaboration

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Global IT Platforms
The

technology infrastructure
Technically complex
Major political and cultural implications
Challenges
Managing international data communications
networks
Network management issues
Regulatory issues
Technology issues
Country-oriented issues
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Global IT Platforms (continued)

The

Internet as a Global IT Platform


Companies can
Expand markets
Reduce communications and distribution
costs
Improve their profit margins
Low cost interactive channel for
communications and data exchange

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Global Data Access Issues


Transborder

data flows (TDF)


Data flow across international borders over
telecommunications networks of global
information systems

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Global Data Access Issues (continued)

Many

countries view TDF as violating


their national sovereignty
Others, as violating their laws to protect
the local IT industry or to protect local
jobs
May view TDF as a violation of their
privacy legislation

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Global Data Access Issues (continued)

Internet

Access Issues
High government access fees
Government monitored access
Government filtered access
No public access allowed

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Global Systems Development


Challenges
Conflicts

over local versus global system


requirements
Difficulties agreeing on common system
features
Disturbances caused by systems
implementation and maintenance activities

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Global Systems Development (continued)

Challenges

(continued)
Trade-offs between developing one system
that can run on multiple computer and
operating system platforms, or letting each
local site customize the software for its own
platform
Global standardization of data definitions

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Global Systems Development (continued)

Systems

Development Strategies
Transforming an application used by the
home office into a global application
Setting up a multinational development
team to ensure the system design meets the
needs of local sites as well as headquarters
Parallel development
Centers of excellence

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Discussion Questions
What

has been the impact of e-business


technologies on the work relationships,
activities, and resources of managers?

What

can business unit managers do about


performance problems in the use of
information technology and the development
and operation of information systems in their
business units?

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Discussion Questions (continued)

How

are Internet technologies affecting the


structure and work roles of modern
organizations?
Will middle management wither away?
Will companies consist primarily of selfdirected project teams of knowledge
workers?

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Discussion Questions (continued)

Should

the IS function in a business be


centralized or decentralized? What recent
developments support your answer?

How

will the Internet, intranets, and extranets


affect each of the components of global
information technology management?

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Discussion Questions (continued)

How

might cultural, political, or geoeconomic


challenges affect a global companys use of the
Internet?

Will

the increasing use of the Internet by firms


with global e-business operations change their
move toward a transnational business
strategy?

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Discussion Questions (continued)

How

might the Internet, intranets, and


extranets affect the business drivers or
requirements responsible for a companys use
of global IT, as shown in the chapter?

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Real World Case 1 USG Corp.


Evaluating

the ROI of IT Investments

Why

do many companies fail to evaluate the


return on investment of their IT projects?

Is

this good business practice?

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Real World Case 1 (continued)

What

are some of the ROI measurement and


incentive practices of the companies in this
case that might help other companies evaluate
the ROI of their IT investments?

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Real World Case 1 (continued)

Should

business managers be responsible for


justifying the ROI of IT investments that will
benefit their business units?

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Real World Case 1 (continued)

Who

should be involved in evaluating the ROI


of the IT investment proposals of a companys
business units?

Why?

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Real World Case 2 Agilent Technologies & Citibank


The

Challenges of Consolidating Global IT

Do

you agree with Agilents global IT


consolidation goals and process?

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Real World Case 2 (continued)

Why

did Agilents global IT consolidation get


such a strong negative response from many
business and IT stakeholders?

Could

this reaction have been avoided?

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Real World Case 2 (continued)

What

are the business benefits of Citibanks


global IT consolidation project?

How

can a single global system still be


customized for each country?

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Real World Case 2 (continued)

What

challenges might arise in managing the


global IT function at Agilent Technologies
from this point on?

How

would you meet such challenges?

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Real World Case 3 Cisco Systems


Failure

in Supply Chain Management

What

caused Ciscos $2.2 billion loss in


unneeded inventory?

Could

this situation have been avoided?

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Real World Case 3 (continued)

How

is eHub supposed to avoid such losses in


the future?

What

problems might arise with this new


system?

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Real World Case 3 (continued)

What

can be done in the supply chain


management process of any company to avoid
situations like Ciscos?

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Real World Case 4 Merrill Lynch & Co.


The

Business Case for Global IT


Consolidation

Why

has there been a trend toward


centralizing systems among financial services
firms?

What

are the potential benefits and limitations


of this trend?

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Real World Case 4 (continued)

What

are the business benefits of Merrill


Lynchs new global order processing system?

What

implementation challenges are


involved?

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Real World Case 4 (continued)

Does

the merger of Merrills global services


division and its IT division make good business
sense?

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Real World Case 5 Firemans Fund, Allmerica Financial, &


FMC
The

Business Case for IT Outsourcing

What

is the business value to Firemans Fund


and Allmerica of outsourcing their computer
operations?

What

are some potential limitations of such


outsourcing arrangements?

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Real World Case 5 (continued)

What

is FMCs motivation for its IT


outsourcing?

What

is the role of an IT organization at


companies like those in this case, if much of
their IT operations are outsourced?

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Real World Case 5 (continued)

What

are the benefits and potential limitations


of offshore and near-shore IT outsourcing
arrangements?

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