The use of small amounts of capital from a large

number of individuals to finance a new business

Venture

 Fundlined, started by 17 year old Siddharth Shetty, is a

new entrant in
this field
Siddharth had never heard about crowd funding either
before he
startedFundlined. It was while listening to a promo of a
startup
conference in Goa on the radio that the idea of creating a
centralized
platform was born
Fundlined has people working remotely from Goa,Roorkee,
Mumbai,
Bangalore and Noida
Siddharth says the USP of Fundlined is that it works with
each and
every campaign creator at a personal level to ensure that
their
campaign has the best chance of being a success.

Crowd funding makes use of the easy accessibility

of vast networks of friends, family and colleagues
through social media websites like Facebook, Twitter
and LinkedIn to get the word out about a new
business and attract investors

Types of Crowd Funding

Two schemes of crowd funding

All or nothing
Fixed funding platforms, like Kickstarter, only offer
you the cash if you reach your target.

Flexible
Flexible-funding means that you still get the
money even if you dont hit your target (you just
get charged more)

How
to set up a project?
Have a great idea!
1.

2. Budget to include the final fees you pay to the platform

3. Choose the right platform for the project
4. Write your pitch and make a video (simple is fine!)
5. Design your rewards - remember to include all the costs in your budgeting, and

involve outcomes from the project youre pitching for - be as creative as possible.
6. Get several people within your organisation to edit the project before it goes live
7. Go live! Email your mailing list, hit up your social networks, remind people of the

great rewards they get.

8. Introduce something new (information, a new reward) shortly before the end of

your time period to get the project back on peoples radars

9. Celebrate your success and crack on with the project, or learn from what you did

wrong and try again.

Fees
Campaign
Successful

5%
This fee is taken if the campaign reaches its
goal.

Campaign
Unsuccessful

15%
This fee is taken if campaign doesn't reach its
goal.
It's charged only on the funds you raise.
This encourages people to set reasonable
goals and promote their campaign.

Third Party Fee

3%
This is a payment processing fee and will be
borne by the campaign creator only.
It covers 100+ International and National
payment options
(Credit Cards, Debit Cards, ATM-cum-Debit Cards,
Net Banking, Cash Cards and Mobile Payments)

Setup Fee

Rs. 2,500
We offer extremely personalised support to
each and every campaign creator.
You would be provided with a Personal

How do backers know if a campaign is

genuine and not fraudulent?

Backers should look for creators who share a clear

plan for how their campaign will be completed

Creators are encouraged to share links and as

much background information as possible

If a creator has no demonstrable experience or

doesn't share key information, Backers should

take that into consideration.
You can always reach out to the creator before

giving any money.

Is a creator legally obligated to fulfil the

promises of their campaign?

Yes. In case of Fundlineds terms of use,

creators are required to fulfil all rewards
of their campaign or refund any backer
whose reward they do not or cannot fulfil

Do backers get tax deductions

on their contributions?

Not all campaigns provide tax

deductions, especially the ones which

are of creative, non-social and of a
private nature.
But some social campaigns, if led by

NGOs or involve NGOs, definitely provide

tax deductions if the entity has
necessary legal clearances to provide
these deductions.

In brief
Scalable and transparent online platforms - from personal

loans to business loans, to equity investments, to getting an

idea off the ground.

Crowdfunding enables the end consumer, investor and

entrepreneurs to engage in a more scalable, transparent

way with the value and rewards being shared fairly between
them rather than accruing to the intermediaries.

It enables financial literacy and inclusion and could

represent a significant chunk of the money flow in the

future.

u
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