Professional Documents
Culture Documents
Presented By
Md.Kamrul Hasan Shimul
1120322
Md. Nazibul Islam
1120628
Uchash Bhattacharjee
1121000
Fuad Hasan Rifat
1230754
Md.Abdullah Nabil
1321011
Introduction
Five Forces
1.
.
.
.
Cont.
5. Customer bargaining power:
No switching cost and customer have several option on which
products to choose.
SWOT Analysis
Strength
1.Respected Brand Name
2.Strong customer Loyalty
3.Financially strong
4.High net income in year 2009
5.Positive response from customers
6.Simple, straightforward & memorable
message
7.High Quality & High performing product
Weaknesses
1.Young Company
2.Very Limited product line in the beginning
3.Limited online presence
4.High prices
5.Limited product range
6.Loss of the military market
Opportunities
1.Focus on consumer lifestyle improvements
2.International expansion
3.Sponsorships
4.Larger market share in the female market
5.Getting into soccer
Threats
1.Negative Impact on the "Green" Market
2.Other companies in same space (Nike,
Adidas, etc)
3.Male dominant focus
4.Lack of female focus
5.High labour cost
6.Change in consumer behaviour
Strategic Layout Of
Competition
Ratio Analysis
Problem Statement:
We have figured out 4 problems, Under
Armour is facing in Challenging Nike. These
are really big challenges for Under Armour.
Under Armour has to work on these
problems to challenge Nike. They are,
High Manufacturing Cost
Weak R&D
Small International Presence
Less Athlete Endorsement in Advertising
Recommendations:
I would recommend Kevin Plank,
CEO, Under Armour to focus on few
things and work on them. They are,
Focus on Technology and Innovation
to stay competitive
Focus More on Outsourcing
Build a strong Research and
Development.
Expand its product line.
Recommendations
cont.
Increase presence in International
Market as a part of Global Business.
Choose a worldwide popular sport
(Soccer) and produce more for it.
Not only Men, Women and Youths
but also target Children.
Endorse more Athletes as a part of
popular way of promotion.
Continue Marketing Campaigns.