Marketing

Issues
Presented By:
Bharat, Zunaira, Kamran,
Saira, A.Sattar

Agenda of presentation

Company profile
Brands
Marketing issues
Solutions

Company profile
Carbonated soft drinks
originating from Pakistan
Manufacturer are
Mehran Bottlers Pvt Ltd
Gul Bottlers Pvt Ltd

Its amazing taste holds the

potential to ride the taste
buds of the consumers at
home and abroad

Launched in
Pakistan on
August 14,
1950
By Haji Ali
Muhammad

Cont
Mehran Bottlers Limited
(MBL) exports Pakola
to North America, Africa,
Europe, Far East, India,
Afghanistan and Middle
East
Pakola meaning 'Cola of
Pakistan

Product
Mix

The product mix for Mehran Bottlers Ltd. is not very big
as the companys products are usually not successful

Product Width
The width of
companys
product mix
is three as it
has three
product lines
namely;

Carbo;Beve;
Purified Water
Dairy products

Product length

The length of companys

product mix is 20.
Carbonated Beverages
contain 8 products,
Purified water contains 1
product and Dairy products
contain 11 products

Product depth
The versions of Pakola
are 5 and the versions of
Pakola Flavored milk
are 10. Altogether the
Depth becomes 15

Brand Introduction
The only Pakistani drink
which is exported to many
countries including USA and
UK
Current users include
consumers aged 10-35
Brand Persona:
Patriotic, Unique, Young

Lets have look at

its

Brands

Issues

which

needs

solutions

Product
Low standard product
Ignore the demand of
customers

Not preferable taste

Lower volume in
regular Pakola as
well as in Ton

Pric
e

Promotion

Place

Tax capacity
issue

17% sales tax and 9%

excise tax
Pakola was unable to pay
and she stop
manufacturing

Other
issues

Pakola is operating
without marketing
department
These is no marketing
intelligence, no market
research, virtually
zero market feedback
means almost absolute
consumer ignorance

Solution to Issues

 Increased diet version of products

Allowed expert distribution
They must target those customer whose
lifestyle revolved around healthiness
Pakola must adopt the strategy of
differentiation
They must focus on TVS ad and there
positioning in customers mind

 There is dire need of research and

development