Diploma in Accountancy

ENT 300
Business Plan
Cleaning Services
Miss Intan Nazrenee bt Ahmad

PREPARED BY:
MUHAMMAD IZZAT B. HAMBALI
MUHAMMAD AKMAL B. MD AMRAN
MUHAMMAD AFIQ B. KHAIRUDDIN
MUHAMAD HAZIQ B. AHMAD SOBERI
MUHAMMAD IZZAHAM B. NOOR AZMAN

INTRODUCTION
Name of Business

Tyoe of the Business

Business Location

Date of Commencement

Partnership

Pusat Perniagaan
Perdana,
Bandar
Amanjaya,Sungai
Petani

17 June 2014

INTRODUCTION

Business Logo
Shining-refer to our
quality service

White- professionalism

Sweeper- stand for our services based on

cleaning and will be known as the best
cleaning industry.

Blue- energetic and

responsibility

INTRODUCTION
Business Vision,
Mission and Objective

Vision

In 2019 IMPECCABLE CLEANING

SERVICE will be the top cleaning service in
north of Malaysia.

INTRODUCTION
Business Vision,
Mission and Objective

Mission

To be trustworthy cleaning services that will

satisfied our customers and maintain
customer through superior services.

INTRODUCTION

Objective

Business Vision,
Mission and Objective

To provide cleaning service to 80% area in North

Malaysia within 2 years.
To obtain RM 200,000 of sales within 6 month.
To provide professional cleaning service within 3
month of business operation.
To make cleaning service business provide at least
10% to Malaysias economy within 10 years.
To become most acknowledgeable cleaning
service in North Malaysia within 2 years.

MARKETING PLAN
Marketing objective

OBJECTIVE
To increase

revenue by 15% per annum for in each of the next five years by

give more added to our package.

To achieve

the increasing rate of repeat customers by 7% each quarter by

providing
various kind of package.
To gain

50% of our potential customer to become loyal customers of our

cleaning services by offering best service and best price within the year.
To ensure 50% of our customer will aware about the package that our company
provide
in the first year of operation.

To ensure

that 55% of the potential customer will be our repeated customers by

providing coupon within 2 month.

MARKETING PLANTarget market

GEOGRAPHIC

Demographic

Behavioral

State

Kedah
Perlis
Pulau Pinang

District

Sungai Petani
Merbok
Gurun
Kulim
Alor Setar

Region

Northern
Region

Age

Children
Teenagers
Adult

Income

All level
income

Gender

Male
Female

Benefit
sought

Frequently
Seldom

and Potential
Customer
Office
Premises

House
Premises

Farm

MARKETING PLAN
Competitor Analysis

Cleancon
Services Sdn
Bhd
Our Competitor

Saraz Global
Enterprise

4-1B, Jln Pandan

2/3, Pandan Jaya,
08000 Sungai
Petani,
Kedah.

Lot 3, Ground Floor,

Block E, Putatan
Platinum Plaza,
08000 Sungai Petani,
Kedah.

MARKETING PLAN
Market Share
Competitors

Market Share (%)

Annually (RM)

Cleancon Services Sdn Bhd

65

215,545.20

Saraz Global Enterprise

35

116,062.80

Total

100

331,608

Before Impeccable Cleaning Services enter into the market

35%
65%

Cleancon
Services
Sdn Bhd
3rd Qtr

Saraz
Global
Enterprise
4th Qtr

Table 5.1 Before Impeccable Cleaning Services enter into the market

MARKETING PLAN
Market Share
Competitors

Market Share (%)

Annually (RM)

Cleancon Services Sdn Bhd

55

182,384.40

Saraz Global Enterprise

25

82,902.00

Impeccable Services

20

66,321.60

Total

100

331,608

After Impeccable Services enter into the market

20%
25%

55%

Cleancon
Services
Sdn Bhd
Saraz
Global
Enterprise

Table 5.2 After Impeccable Services enter into the market

Marketing plan
sales forecast
8,000.00

7,000.00

6,000.00

5,000.00

4,000.00

3,000.00

2,000.00

1,000.00

0.00

MARKETING PLAN
Sales Forecast
Sales (RM)

MARKETING PLAN
SALES FORECAST

SALES (RM)
160,000.00
140,000.00
120,000.00
100,000.00
80,000.00
60,000.00
40,000.00
20,000.00
0.00

year 1

year 2

year 3

MARKETING PLAN
Marketing Strategy

Office Premises

SERVICE

House Premises

Farm

MARKETING PLAN
House premise
PACKAGES
RATE(RM)
PACKAGE A

Standard

RM 50.00

Semi D

RM 60.00

Bungalow

RM 70.00

Standard

RM 70.00

Semi D

RM 80.00

Bungalow

RM 90.00

PACKAGE C Standard

RM 90.00

PACKAGE B

Semi D

RM 110.00

Bungalow

RM 130.00

PACKAGE D Standard

RM 150.00

Semi D

RM 170.00

Bungalow

RM 200.00

Marketing Strategy

Pricing Strategy

Office premise.
PACKAGES

RATE(RM)

PACKAGE A

RM 60.00

PACKAGE B

RM 120.00

Farm
PACKAGES

RATE(RM)

PACKAGE E RM 150.00

MARKETING PLAN
Distribution channel

Customer

Direct Channel

MARKETING PLAN
Marketing Strategy

Business card
Promotion
Strategy

Flyers
Business signboard

Banners

ORGANIZATIONAL PLAN
Organizational Objective
OBJECTIVE:
To make

sure all employee will have lot of experiences and can do their work
professionally and give 100% commitment within 6 month.
To make

sure 95% of the business organization are controlled effectively by each

of department manager each year.
To ensure

95% of customer will continue to use our services after the

improvement of the services given based on the feedback that receive from the
customer within 4 month.
To increase

the scope of area services that we can provide service in peninsular of

Malaysia within 2 years.
To make

sure our services are well known at least 80% by the people line in the
North of Malaysia in 1 years.

ORGANIZATIONAL PLAN
Organizational Chart

Chief Executive
Muhamad 'Izzat Bin Tan Sri
Haji Hambali
Marketing
Manager
Muhamad Akmal Bin
Md Amran

Administration
Manager
Muhammad Afiq Bin
Khairudin

Operational Manager
Tengku Muhamad Haziq
Bin Tengku Ahmad
Soberi

6 Workers

Financial Manager
Muhammad Izzaham
Bin Noor Azman

ORGANIZATIONAL PLAN
Administration Personnel
Position

Number of workers

Chief Executives

1 Person

Marketing Manager

1 Person

Administration Manager

1 Person

Operational Manager

1 Person

Financial Manager

1 Person

Worker

6 Persons

TOTAL

11 Persons

ORGANIZATIONAL PLAN
Office Plan Layout

Office Plan Layout

THE END