IN WHAT WAY DOES YOUR MEDIA

PRODUCT USE, DEVELOP OR

CHALLENGE FORMS AND
CONVENTIONS OF REAL MEDIA
PRODUCTS?

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THE HORROR GENRE

Our media product The Final Plea developed forms and

conventions of a real media product as it conforms to our
chosen genre, horror. In order to clearly produce a trailer for
the horror genre, we incorporated the typical forms and
conventions usually included within the horror genre. Preproduction of our trailer we analysed numerous of horror
trailers to gain a feel into the structure and conventions that
are highlighted within horror trailers. This helped us gain an
idea on how we plan to produce our media production and
most importantly we was fully aware of structuring our
production within a three act structure, concurrently
challenging the codes and conventions that usual trailers use.

IN WHAT WAY DOES YOUR MEDIA PRODUCT USE FORMS AND

CONVETIONS OF THE HORROR GENRE WITHIN NARRATIVE?
When taking into consideration the narrative of our media product, we analysed existing storylines
that included masked villains in order to conform to our sub-genre human monster. This included
horrors such as, youre next, The Purge etc. These films consist of a normal family that is disturbed
by a devastation of a kidnap, or an attack on the family. this is aspect that we included within out
production as if sets off a realistic feel towards the narrative, yet is extremely interesting and
intriguing for the audience to watch, so they are fully engaged. Moreover we have used we have
used the forms and convention of the horror genre.
In order to create a basis of the narrative and conform to elements of the horror genre, we wanted to
create a sense of the unknown, which typical trailers use within their production. In order to do this
we used our beginning shot as an extreme close up. This is an element that before I go to sleep has
also included. It highlights a feature that looks familiar, but however is recognised as extremely
unfamiliar due to the use of shot type, this causes the audience to cast a shadow of doubt right from
the beginning of the sequence. Therefore using forms and convention of the horror genre within
narrative.

IN WHAT WAY DOES YOUR MEDIA PRODUCT DEVELOP FORMS

AND CONVETIONS OF THE HORROR GENRE WITHIN
In order to developed codes and conventions within the horror genre, we created an
NARRATIVE?

element of unpredictability, when analysing the horror genre we notice that this
particular genre was predictable in its nature, once the audience is able to predict
what is going to happen, it loses a large amount of its ability to scare the viewer. To be
properly scared, they need to have no idea what's coming next. This is an aspect that
we developed due to the transition in character, our main character charlotte, is
presented as the victim throughout the sequence, through building the narrative
within the three act structure, this included Mark (Charlottes father) forgetting her
birthday, then within the second act Charlotte is kidnapped. They audience
sympathise for her. However this differs within the last act as the audience are able
Charlotte transform into her naturally role of the antagonist. However this is shown
extremely quick within the last shot, this therefore gives a sense of the unknown as
the audience are left confused as they have only gains a glimpse of her true
characteristics.

IN WHAT WAY DOES YOUR MEDIA PRODUCT CHALLENGE

FORMS AND CONVETIONS OF THE HORROR GENRE WITHIN
NARRATIVE ?

Ways in which we challenged forms and conventions, In through the use of the last
quick shot of Charlotte. The majority of horror that we evaluated for example gone girl
(that has a similar narrative to our production) the ending of the film is always left
unknown to the audience, however we thought by challenging this the audience are
able to get a glimpse of the ending, without giving to much away. therefore the
audience would be more likely to want to watch the film as if is left on a cliff-hanger,
they want to know what has happened. Furthermore we have challenged the forms and
convention this respect.

In addition by challenging this element we have also created a unique selling point, as
majority of horrors do not do this. This makes the audience, more likely to what to see
the film as it is exclusive, which is effective in the horror genre, as it is uncommon to
others that we have seen, again challenged forms and convention of the horror genre.

IN WHAT WAY DOES YOUR MEDIA PRODUCT USE FORMS

AND CONVETIONS OF THE HORROR GENRE WITHIN
LOCATION?
Another
aspect that is vital in creating an effective horror trailer was setting and location, this is in order to

apply to the codes and conventions that the horror genre consists of. Location was extremely important to us
as we wanted to make it clear what genre the film conforms too. After analysis of other real media products it
was clear that an isolated environment is what we intend to use to apply to the codes and conventions. An
example are a product we looked at was The strangers which included an isolated surrounding, a large
suburban home located in a peaceful environment.
Example setting
Within the setting of The strangers you are able to see the
utilised surrounding, this applies to codes and conventions as
an isolated surrounding like the one we have picked conforms
to the horror genre as realistically if anything did happen, no
one would be able to help, which gives a really sinister feel to
the setting and location that we have used. Another location
that we have looked at in order to pick wisely our location is
youre next this highlight once again an abandoned location.
we looked at the many ways in which we could present the
house through the use of shots.
What was effective about youre next was the long aril shots
and exterior shots of the house, this portrays the audience that
there is no one around the house is completely deserted, which
most definitely complies with the horror genre. As you can see
through the imagery we have house the same forms and
conventions as we have also incorporate dark exterior shots of
a large suburban house to heighten tension through the
isolation within the audience.

Our setting

IN WHAT WAY DOES YOUR MEDIA PRODUCT

DEVELOP/CHALLENGE FORMS AND CONVETIONS OF THE
HORROR GENRE WITHIN LOCATION?

In addition we have developed the forms and conventions of a real media product as whilst evaluating horror trailers that
appealed to us as effective, we noticed they used a very small range of simplistic settings (usually with kidnapping based
horrors) and the use of deserted locations, for example just a house. we thought that this was extremely limited. However we
developed this by using multiple settings of the woods and tunnels in Waterloo, By doing this we was able to create an
effective montage at the end of our sequence of cut at the beat of the music, using a huge range of settings, this was done in
order to create a sinister feel and create tension which most defiantly complies to the horror genre.

A media text that we took inspiration from was before I go to sleep as they have also used a montage at the end of their
sequence. This is something that we thought was highly effective as it gives the sense of confusion which is ironic due to the
main character Christine being an amnesiac. This is an aspect that we applied to our production as the last act within the 3
act structure, must be fast due to the building of tension and leaving the audience on a cliff hanger, in this way we are able to
represent the numerous about of locations we have used, this is to create chaos and confusion, this therefore develops the
codes and conventions of the horror genre.

Ways in which we challenged the forms and conventions of the horror

genre is through the main setting of the suburban home. Within usual
horrors that involve a kidnap the within an isolated environment however
within out production we have used a location that is packed with houses,
this suggest that the masked villain is able to commit the crime with large
around of chance getting caught. In this way we challenge forms and
conventions as this isnt common in horrors.

IN WHAT WAY DOES YOUR MEDIA PRODUCT USE FORMS AND

CONVETIONS OF THE HORROR GENRE WITHIN CONSTUCTION
OF CHARACTER ?

From analysing different horror trailer, a film that we took inspiration from was Gone Girl similarly this text
highlights a young women going missing and the audience immediately feel sympathetic towards her,
however just like The Final Plea the main character Amy shows aspect of human monster and staged her
own death, just like charlotte has staged her kidnap. This highlights that Charlotte has psychological issues
with her mental health and is extremely disturbed and manipulative.

An aspect of gone Girl that we cooperated within our production is the use of the voiceover, similarly we
wanted an account from charlotte herself, to portray herself as the victim. in addition the use of props for
example charlotte heaving no makeup on and a white top to symbolise vulnerability, this is also portrayed in
Gone Girl with Amy being a petite blonde, highlighting weakness. However she presented as a manipulative
character due to the fact she has an evil s streak that runs through her. An element of gone girl trailer that is
effective is the plot is never revealed to the audience.

we challenged the conventions as we too wanted to create a sense of the unknown through the fact that the
story narrative is drawn away from Charlotte being the antagonist, rather portray her side and present her as
the victim. This tricks the audience and gives a sense of mystery.

Another way in which we developed the forms and conventions in The Final Plea is through the use on the
voice-over by Charlotte, this is evident as within the film Charlotte goes missing, however an account from
Charlotte herself causes the audience to fell more in touch with the main character, the voice-over begins with
every year, every year he forgets this outlines that there is issues between Charlotte and her father and the
audience are able to relate to her. A trailer that use similar forms is Before I go to Sleep, as just like our
production they use a voice-over outlining who she is and what her illness is, in addition we also create a sense
of the unknown by both beginning shots being extreme close up, highlighting something that looks familiar,
being extremely unfamiliar due to the use in shot type, this causes the audience to cast a shadow of doubt
right at the beginning of the sequence.

When constructing the masked villain we looked at the film smiley, which is known as the new face of fear,
we also wanted to give a fear factor to our main character, and therefore we conformed codes and conventions
through how the clown is presented, throughout our sequence the clown is never revealed and does abnormal
things throughout for example looking in the mirror at himself, this is when the clown is first saw by the
audience and the fast shots gives a sinister feel, this makes the home invasion horror film much more
appealing towards the viewers and uses the forms and conventions the horror genre.

the masked man is presented as a dominant character which has an aggressive nature, the man does not say
a thing through the trailer and therefore is completely unknown towards the audience this gives an earie feel
through the trailer as the audience can underestimate what the man is capable of. The fact that the audience
are left on a cliff-hanger as the last shot is him grabbing Charlotte, makes the audience more eager to watch
the film as it is unknown to the audience of what happens in between, therefore the construction of the
masked villain is extremely significant to conforming to the horror genre.

We constructed the character of Carol (the mother as a strong powerful character. That is sick of
Marks being so neglectful towards his children. This is evident through the use of shot types and
sound bridges used. For example when carol says what's going on mark? in addition her strong
characteristics is represented through the shot below Carol running through the house to see
what has happened to Charlotte, while her husband Mark stays behind. This highlights that she
is the dominant character within the family, which is what we wanted to present her as. In
addition this portray motherly instinct to protect their children.

Mark is presented as the opposite to Carol and is the much weaker character within the two.
This is highlighted below through the imagery of Mark crying. We challenged the typical codes
and conventions as usually the men are presented as the more dominant character. However we
presented him as the weaker character as he is the main cause of the storyline and therefore is
in a state of panic. He is unaware of what to do. In this respect we have challenged the forms
and conventions

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IN WHAT WAY DOES YOUR MEDIA PRODUCT DEVELOP/

CHALLENGE FORMS AND CONVETIONS OF THE HORROR GENRE
WITHIN CONSTUCTION OF CHARACTER ?

Another aspect that impacted on developing the narrative was the formation of the character Charlotte, throughout how
the trailer we are able to develop the conventions through the evolving characteristics that are presented at the beginning
and at the end. At the beginning charlotte is presented as an innocent young teenage girl that is desperate for some
attention from her dad, the audience feel almost guilty for her. Nearer the end we are able to get a glimpse of the subgenre human monster as the audience slightly have a view on the last shot what Charlotte is truly like.

Another main character that we have developed in the forms and conventions of the horror genre was the clown that
kidnaps charlotte within the second act. The fact that the man is never revealed gives a sense of the unknown which is
vital when creating a horror trailer, this makes the audience on the edge of their seats as they question who the masked
villain is. When deciding to use the subgenre of human monster which is highlighted within our production. The use of the
mask was a significant aspect as we felt it would heighten fear and fright among that audience. During our research and
planning we did specific research into particular films that was based around a villain in a mask, these included films such
as; The Strangers, Youre next, Smiley, Chainsaw massacre, The Purge and so on. The use of the mask has developed forms
and conventions through the fact that there is a small sample of films that is based around a masked villain, and therefore
creates fight and terror for the audience

We have challenged the forms and convention of the construction of our main character as normally horrors would choose
their antagonist to be a man, as they show higher authority and power, however we used a young girl. All the characters
Developing the main character of charlotte was a significant aspect as individuals of charlottes age group would relate to
her and be more likely to watch the film, the characteristics Charlotte obtains makes the film much more interesting and
definitely applies to conventions of the horror genre.

IN WHAT WAY DOES YOUR MEDIA PRODUCT USE FORMS AND

CONVETIONS OF THE HORROR GENRE WITHIN
PROPS/COSTUME

The Props and costume is an important aspect in the construction of horror. Props and costume is a significant
aspect as it contributes largely to creating fight and scare, this is create from the use of clothing picked for
the antagonist. During research and planning we mainly focused on analysing numerous of masked villains,
we noticed that the most frightening masks were usually smiling which gave a horrifying feel. In order to use
the forms and conventions we decided to use a clown mask as we thought it would be the most effective in
creating an eerie atmosphere, we took into consideration that some individuals may have Coulrophobia,
which a fear of clowns, this heightens fear for the viewer which is an aim in conforming to the horror genre.
A film that was very influential during our research and planning was the trailer Annabelle, the use of the doll
creates irony as dolls are using used to entrain children, we develop this idea by also creating irony by the use
of the clown mask, as this is also associated with childrens entrainment as clowns are usually distinguished
as funny, however instead the mask is associated with fright, which applies to the codes and conventions of
the horror genre.
An addition prop that we used was the birthday cake at the beginning of the trailer,
we used this prop in order to represent charlottes current emotions, her blowing out
the candles is symbolic of her loss of hope in her dad, and the sense that shes
given up, the audience are aware of their damaged relationships, the candles are
symbolic of their relationship breaking down.

Another prop that we used to apply to the codes and conventions of the horror genre, was the body
parts that we got from a butcher, that consisted of pigs, eyes, brain, ears and liver, these disturbing
images gave a gory effect, this was done by the use of closes up placed in the montage. The fact that
we have used gory aspects within out trailer conforms the forms and conventions of a horror as this is
typically what trailers we have analysis have also used, an example is The Texas Chainsaw massacre
who present blood and guts within their sequence which is an extremely frightening aspect.

However we developed the forms and conventions by making our trailer less predictable than
Chainsaw Massacre, therefore we only used a small elements to disgust the audience and not overdo
it, as from research we found that the films that did overdo it were less effective and unrealistic.
Moreover we were able to create the same effect of fright, however also created the sense of the
unknown as the audience question what has happened to Charlotte, is she dead or alive?, if we used
loads of blood the audience would just assume that she is dead, which is not what we wanted, in order
the create an effective trailer we need to leave the audience on the edge of their seats, wondering
what would happen next. I think we executed this very well within the costume and props, by
heightening suspense conforms to the codes and conventions of the horror genre.

Another prop we used in order to develop forms and

conventions was the use of the bloody knife. This
was symbolic of the fact that the blood is on his
hands, meaning it is his fault his daughter is missing.
in addition it also makes the audience question why
there is a bloody knife in Charlottes room. Therefore
we develop forms and conventions of the horror
genre, yet apply to them.

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The choice in which clothing we chose for our character was vital in conforming to the codes and conventions of
the horror genre. We decided the dress our main character Charlotte in normal everyday clothing that consisted
of a white top, dark jeans and a cardigan, this is effective as we wanted to trick the audience into thinking she is
a normal, innocent girl we will dress the protagonist in everyday normal clothing. In addition this also conforms
to the target group of teenagers, they would be able to relate to her. However, nearing the end of the trailer,
Charlotte is shown towards the end of the trailer differently, she is wearing all black and has a full face of
makeup on, this is to highlight her transition in character, the audience are able to get a glimpse of the real
Charlotte, which therefore challenged the codes and conventions the of the horror genre.
The costume of antagonist (the masked kidnapper) was also significant, in order to conform to the horror genre
we dressed him in all black clothing to highlight him as evil, the audience immediately feel threatened by him as
the colouring black is usually associated with intimidation, mystery and authority, this gives a sinister feel to our
trailer, and conforms to codes and conventions as this is the colouring horrors typically use. In addition this
suggests the unknown as the audience are unaware of who this man is, creating mystery, this is done through
the use of the mask. And lastly we dressed the family in basic, simplistic clothing such as jeans and a top, in
order to look realistic, as it creates an image of a stereotypical family living in a suburban setting acting out
everyday life.

When considering other horror films that we have looked at many have
used a phone as a prop to heighten tension, in addition create a feel of
isolated. This is usually created through the eerie silence of no one
responding. This is evident in when a stranger calls. We wanted to use
the forms within our production as it highlights to the audience that she
is all alone and is now in danger.

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IN WHAT WAY DOES YOUR MEDIA PRODUCT USE/ DEVELOP/

CHALLENGE FORMS AND CONVETIONS OF THE HORROR GENRE
WITHIN SPECIAL EFFECTS

Special effects was a significant factor when conforming to the codes and conventions of a horror
film, therefore we used many in order to heighten fear. We edited part of our title on Photoshop
Adobe and used a punch out effect. In order to do this we used a screenshot of the body parts,
then we placed the text The Final plea on the image and used the cutting tool to remove it and
place it on a new layer, in addition we changed the levels of opacity. We placed in on black
background so it was much bolder and stood out.

Another effect that we used to develop the conventions

of the horror genre was the overlapping of the shots and
changing the opacity to a lower level, so it creates a
ghostly effect. We did this in order to create fear, as the
audience are unable to see a clear image of the clown, in
addition the overlapping of the different shots of the
parents highlight their desperation and distress of
Charlotte going missing. This creates a disorientated
effect creating confusion, making the audience question
what is significant about the double effect used. We
challenged the forms and conventions by given a sense
that time is running out.

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We also used minor special features by amplifying, we done this by

overlapping the sounding to make it much louder, we done this in order
to heighten fear at the moments which were much faster, for example
when Charlotte can hear the chair fall from upstairs. In addition to this
we added effects to the voiceover on the words I feel as though I could
disappear we added an echoing effect on the disappear to highlight
this was in the past tense, irony is used here as charlotte does go
missing, suggesting that she knew this would occur. This gives a much
more sinister feel towards the voiceover at the beginning as its an
account from Charlotte herself, she has almost predicted what is going
to happen at the begging of the sequence. This thickens the storyline as
the audience now feel Mark (Charlottes father) is involved in the
kidnap, and therefore the audience sway towards Mark being the
antagonist and sees Charlotte as the victim.

EVALUATE THE CODES AND

CONVENTIONS OF YOUR HOW
YOU EXECUTED YOUR CHOSEN
GENRE

EVALUATE THE CODES AND CONVENTIONS OF HOW YOU

EXECUTED YOUR CHOSEN GENRE WITHIN USE OF TITLES AND
Use- The effectiveness of the film title was a major element that we needed too use forms of convention to our
USE
OF FONT TYPE
media product we edited out title on Photoshop Adobe and used a punch out effect. In order to do this we used a
screenshot within out production of the body parts found at the doorstep to give a disturbing effect as it is closely
associated with human flesh, this gives a grotesque effect, which conforms to the forms and conventions of a
horror opening. we decided to use the font . And .. On to different text in order to do blink effect, which gives
the audience a sense of the unknown as the audience only get a quick glimpse of the text making the audience
feel a sense of speed and urgency, this makes them wonder what comes next .
A film that we wanted to incorporate the use of the title within out production was youre next, as we like the fact
that it symbolises blood shed conforming to the horror genre, we used a similar affect by the use of the body parts
being incorporated within the titling. however we developed this idea by the use of the blink effect to gives a sense
ok the unknown making the audience more intrigued and developing the forms and conventions of the horror
genre.
We especially made the main title stand out as this is what we would typically see within a human monster horror
film. We used the monochrome colouring of black and white in order for it to conform to the horror genre and also
give a modern feel.
We developed the codes and convention of the horror genre by using exactly the same font that was used within
our poster. This was so that our three products would look effective in our media image, moreover, there is an
obvious link between the trailer and the poster.

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Use -In addition another important factor that we took into consideration wad the subtitling. From planning and research it was clear that a particular font, size and colour
was important when creating sub genres, in order to make it flow correctly and make
the trailer consistent. After looking at many sub-titling form numerous of horror films,
the one we was particularly draw to was The Purge, as although it is simplistic and
plain, it does conform to the forms and conventions as this is typically what most
horrors sub-titling is presented.

We didnt want to go to over the top with the subtitling as we think it was draw
attention away from the trailer, and a plain text would be much more professional. We
used the titling in order to build tension. Within the first act they were used in order to
outline the storyline, which applies to the conventions as usual trailers consist of this, in
addition we also included the characters names, and tagline how far would you go to
protect your family? at the end of the sequence, including the main titling as well. In
order to build suspense we placed the order of the sub-titling at the beat of the music,
this is highly effective during the moment of the characters names as it is completely in
sink, this causes the trailer to flow consistently and therefore develop the forms and
conventions of our chosen genre.
The purge
Our sub-titles
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Use of font type examples.

This is an example of
Annabelle

From looking at many different font

types, it was clear that we wanted to
develop usually forms and conventions
through the use of a much more
modern font, that gives the same
effect. This makes it different from the
usually horror we have seen as the
have mostly used sharp posh text.

Our font type

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As you can see, we have used bold white
capital letters in order to give a sinister
effect.
We developed this by using a plain black
background in order to make the text
stand out, rather than placing a imagery
background.

EVALUATE THE CODES AND CONVENTIONS OF HOW YOU

EXECUTED YOUR CHOSEN GENRE WITHIN USE INSITUATIONAL
USE- In terms of institutional information to conform to the conventions of a typical trailer, we
INFORMATION

choose to momentum pictures to produce and distribute our film, due to The Final Plea being
low budget film. But at the same time showing that our horror trailer is legitimate by giving it a
professional feel, therefore the momentum film logo was presented at the beginning of the
trailer with the ratings Green screen, this conforms the forms and conventions of the horror
genre as typical trailers include these particular elements.

In addition we also included institutional information at the end of our trailer, by ensuring that
we placed the date of release at the end of our trailer, a link to our Facebook page, these are
the key features that most trailers use and if we failed to do this it would look less professional,
this was another way in which to reach to our target audience as this is a popular media site,
that many use. And lastly we also included information such as critic reviews, this was to make
our horror trailer prestige and more professional which develops the forms and conventions of
a typical horror trailer. We also included the actors names In order to conform to typical
institutional information that all trailer use.
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EVALUATE THE CODES AND CONVENTIONS OF HOW YOU

EXECUTED YOUR CHOSEN GENRE WITHIN STUCTURE OF
USE- Structuring the trailer was a significant element. From research and planning we proposed to
TRAILER.

use a tree act structure, so that our beginning, middle and end was clearly represented, and are
narrative was precise in order to develop the forms and conventions of a typical horror. During our
research and planning we look at numerous different horror texts in help us construct our own
trailer, we noticed with many of these text that they all applied to a three act structure. The first act
consist of the introduction of the main characters, as well as the setting they are in. the second act
involves characters world becomes complicated with obstacles the have to overcome. And lastly the
third act where there is a ratchet up of tension and conflicts are intensified.

An example of a film that we looked at was We need to talk about Kevin who we believed had a
very clear structure. The first act involved a young couple embarking on a new era of having
children, fast pace of music is used to connote happiness, ideally the main characters are
introduced in a very happy way, in which we noticed with many trailers, they all started with a
happy beginning and gets worse at the end of the first act,

CHALLENGE- however we challenged the forms and conventions by introducing our main characters
as already in conflict which is not usual horror trailers to do, we highlight that the family dynamics
are in tatters due to the mishaps of the father. We did this as we thought it would be wise to show
the family as unable to function to show how things have got worse other the course of the film
(which is shown within the next two acts), and also we wanted to challenge the conventions by
clearly portraying charlotte as the victim instead of the antagonist.

USE-Within the second act in we need to talk about Kevin they expressed the obstacles
of Kevin showing deviant behaviour and hating his mother. We applies to within our
second act within our horror trailer, due to the fathers causing family and money issues,
Charlotte gets kidnapped, therefore the obstacle is the family attempting to get
Charlotte back.

DEVELOP- We developed the forms and conventions within the structure typical horrors
have, as we have presented a fake obstacle, as the true obstacle is hidden, Charlotte
has staged her own kidnap in an attempt to destroy her father due to his lack of love
and affects, in this way we have challenged the normal conventions.

USE-Lastly is the third act within the structure, during our research and planning the
many horror trailers that we looked at included aspects that ratchet up of tension and
conflicts are intensified. This is usually highlighted within a montage, which we need to
talk about Kevin at the end of the third act, which is a sequence of quick cuts to portray
urgency, as time is running out. Therefore we created a montage at the end to heighten
suspense in order to conform to the usual forms and conventions of the horror genre, we
also used face pace music, and amplified the sound to creating chaos, which gave it a
sinister element by building tension for the viewer.

EVALUATE THE CODES AND CONVENTIONS OF HOW YOU

EXECUTED YOUR CHOSEN GENRE WITHIN USE OF SOUND.

USE- With the use of non-diegetic music is a key factor in conforming to the horror genre, we used the usual
forms and conventions of the horror genre in order heighten tension for the audience. Within act light eerie
music to begin our sequence, the reason why we did this is because typical horrors that we looked at begin
quite calm and light and then as we pass through the acts, the music climax to much fast paced, loud deeper
music to establish suspense.

In addition when conducting our research and planning we found that all the trailers we looked at had
numerous music tracks, in order to conform to the genre we picked three tracks for each act that showed
very different types of music.

USE/DEVELOP- In addition we developed forms and conventions by making the volume lower within he first
act so that we could put a voice over on top of Charlotte, which gave it a sinister feel. The choice is sound for
the first act was very effective as it is in sync with the slow start of the audience being introduced to the
characters and an view of their environment, if we decided to use a fast track it would have a negative
impact as the audience we be confused of what is going on, therefore the music picked for the first act is
consistent with the forms and conventions of a horror trailer.

USE- Thus another element that is extremely important is the fading from one track to another, this must be
smooth in order for the music to work well with the clips. We did this by overlapping one sound track on top
of another, and then fading out the first track playing by lowering the volume.

USE- Within the second act we made sure that the music had picked up the pace, and was much
deeper than the first track as this is when Charlotte gets kidnapped. Within the second choice of
music it consisted of deep booms. In order to conform to the forms and conventions we edited this
scene to the pace of the music, so within each bang there was a clip that heightened suspense (for
example the phone hitting on the exact boom, and the kidnappers foot walking heading towards
Charlotte) this was very effective as the trailer flows consistently and gives a sister feel to the
second act. This is the act that we wanted to build majority of tension from and it is the large
middle section of the Kidnap scene.

Therefore in order to conform to the forms and conventions we amplified the sound at each point
that we choice to heighten tension. to make our sound even more effective we used sound
bridges, an example of this was at the point when the phone rings, this helped the choice in music
and the clips flow smoothly and also gave it a thrilling element during the second act as the
audience are aware that Charlotte is in danger, this develops forms and conventions of the horror
genre.

USE- A film that we looked at that helped us choose the music for the second act was Texas
chainsaw massacre as it also used the beats of deep music to create an eerie feel, we thought
this was effective and it makes the audience question what is going to happen next leaving them
on the end of their seat.

USE- The last act was essential in building tension and suspense within the non-diegetic
music, as we used a montage in order to maximise tension, which is evident due to the
scenes of the body parts and concurrently Mark (charlottes father) attempting to find her.
Due to the use of quick shots within the montage we picked extremely fast music to infer
chaos and panic. As the scene came to an end we increased the tempo, as the faster the
sequence is the louder we made the music until it comes to a sudden end, this is in sync
with the imagery as the audience have a sense that they have almost given up, leading
them on a cliff hanger as they are unware of what has happen to charlotte. There is a
sudden bang at the end leaving the audience were their last shot of Charlotte, however
she is portrayed in a different light, the bang causes shock as the audience, as they
werent expecting this. We amplified the sound at each heightened moment, therefore
nearing the end of the sequence the music is at its maximum volume, this uses the forms
and conventions as it evidentially causes tension for the audience.

an example of a film we looked at was before I do to sleep that has the use of the
montage at the end, they also use extremely fast pace of music to fit in well with the use
of fast clippings, this is a trailer that we took into consideration when picking our music.

EVALUATE THE CODES AND CONVENTIONS OF HOW YOU

EXECUTED YOUR CHOSEN GENRE WITHIN USE OF
TRANSITIONS
USE -Within our trailer we used clear transitions that were simplistic like
typical horror trailers we had looked out. Transitions for example fades
made the sequence run much smoothly and concurrent, and therefore
within the first act we used dissolve fades in order to move on to a new
act, this makes it clear to the audience that time has passed.

In addition within the last act during the montage, we did not use
traditions as we using fades would slow down the montage, which would
make it inconsistent, and we wanted the montage to be fast in order to
conform to the horror genre, moreover not using transitions like fade to
black causes more suspense at the end of the trailer.

EVALUATE THE CODES AND CONVENTIONS OF HOW YOU

EXECUTED YOUR CHOSEN GENRE THROUGH USE OF EDITING

From the imagery above it is clearly shown how we edited in order to

build momentum. This is shown within the beginning where we have a
much slower pace of editing, however nearer the end of the sequence
the pace is much faster with a cluster of quick shots in order to build
suspense. This gives an effect of chaos and panic.

This was highlighted in many horror films that we have evaluated, an

example would be before I go to sleep this was effective as the
audience are desperate to find out what is happening, leaving them on
the edge of their seat, making it more likely for them to go see it. This is
an aspect that we used within our production.

In order to conform the codes and conventions of the horror genre we using
editing to alter aspects to make our trailer overall more effective. Therefore
within our research and planning we looked specifically at editing, in terms of
the pace, as this is a vital aspect within each act of our trailer. After a
considerable about of time analysing horror trailers we noticed that is starts
with an elongated shot at the beginning and begins to get progressively faster
until the shots are half a second, which gives a sense a sense of chaos as
everything is happening at once creating tension and suspense. In order to
conform to the conventions of the horror genre we also edited our trailer in this
way, however we were able to challenge the codes and conventions further by
overlapping shots and changing the opacity to give a sinister effect as it almost
looks ghostly feel. An example of a trailer we studied was Before I go to sleep
it was clearly evident that the pace of the shots progressively get faster, which
we done by cutting out shots extremely shot to increase the pace. This was
mainly shown at the end within the montage that showed
slow motion on the scene after of the parents returning. This was used in order
to highlight and amplify the families emotion when they realise their daughter
has gone missing but also further highlights the shock on their faces. This
helps conform to the horror genre as I feel many horrors are slightly based
around reactions and therefore I feel by making it slow motion we were able to
capture this element effectively, And lastly another way in which we used
special effects in order to use the forms and conventions is colour correction,
we changed all the colouring of our shots to make them dull, this was in order
to portray what genre the film is conforming to.