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Culture Documents
Story..
Changing market.
Digitize
Socialize
Individualize
2 x as
active !
as fixed
users
1.60+ bn internet users.
Next 1+ bn by 2015.
4
86+ mn17active
Juneebay users
2010
2009: 45M Mobile users, 2.8M mobile broadband users, 21M internet users,.3.6M Facebook users (56% female, 65% 18-35),
Kim Kyllesbech Larsen, Technology T-Mobile, Warsaw, Poland, 8 October 2010
Fixed-like demand!
Dramatic Hz / customer drop!
Additional spectrum and/or
technology needs!
Happy startup plenty of quality.
REVENUE GROWTH
Growth markets
OPEX GROWTH
Western Europe
REVENUE PRESSURE
430+%
Population
38mn
Mobile
PCs
Broadband
(85%
HH)
(50%)
Fixed
broadband
(60% HH)
Spectrum benchmarking
2.6 GHz requires least 9 times the site density to match 800MHz.
DL power
2.6
GHZ
850 MHz
Very small
Large
Coverage area
9
2.6 GHz
190 MHz
6
4.5
2.1 GHz 1.8 GHz
260 MHz
275 MHz
1
900 MHz
235 MHz
High
Low
Available bandwidth for LTE
Illustration
Kim Kyllesbech Larsen, Technology T-Mobile, Warsaw, Poland, 8 October 2010
(Dense) Urban.
High capacity.
Poor coverage
Urban/Sub-urban.
Ok coverage.
Rural Urban
Low capacity
Illustration
2500 - 2700
MHz
30
2.1
30
2.1
30
2.1
30
2.1
1700 2100
MHz
700 900
MHz
50
TDD
19*
1.8
19*
1.8
18*
0.9
18*
0.9
Era
Plus
20
1.8
19*
1.8
14*
0.9
Orange
67 to 62 MHz
20
1.8
10
0.9
10
0.9
Play
40 MHz
112 MHz
12
0.8
2500 - 2700
MHz
High capacity
1:30+
700 900
MHz
2 30 MHz
@ 800 MHz
Lower capacity.
Initial coverage is more valuable than limited coverage and high capacity.
Low frequency spectrum can capture more population for significantly less cost.
Below 20 MHz spectral capacity limitation will limits the overall spectrum value.
Log-scale
10
US
Economical
coverage
1
UK
CAN
US
D2
NL
Artificial scarcity
Very dense, small area coverage, high GDP.
India 3 Max
India 3
NL
US
CAN
0.1
HK
DK
SE
D2
Capacity
enhancement
0.01
NOR
AT 5
D2
India 3 Min
FI
Capacity overlay.
No (real) demand.
Government push for new entrant.
0.001
0.5
NL4
1.0
1.5
2.0
2.5
3.0
1
2
3
4
5
13
1 + 1 = 2 (yesterdays communications).
.
.
.....
Mobile network
Illustration
Kim Kyllesbech Larsen, Technology T-Mobile, Warsaw, Poland, 8 October 2010
14
Mobile network
Apple push
notification
service (APN).
Web 2.0
Illustration
Kim Kyllesbech Larsen, Technology T-Mobile, Warsaw, Poland, 8 October 2010
15
&
100+
70+
20
2.3 2.5+
GHz
Mobile broadband
BWA
Mobile industry: hardly any QoS pricing
mainly based on volumetric FUP.
Fixed
with
WiFi
1/3
16
Network
HSPA
HSPA+
14.4 Mbps
21- 28 Mbps
5 MHz
1H 2009
Data Sticks /
Netbooks
84+ Mbps
10 MHz
1H 2011
Huawei Data
Stick
Nov. 09
HSPA++
42 Mbps
5 - 10 MHz
1H 2010
Huawei
Data Stick
HSPA+
15 - 20 MHz
2012+
Huawei Data
Card
Netbook
(June 2010)
1,000+
Devices 1
Chipsets
Qualcomm
MDM 8200
31 / 11
Samsung
Nokia
Android
Motorola
Qualcomm
MDM 8200
July 2010
ST Ericsson M570-V3
Qualcomm MDM8220
MSM 7230
QSC6295
1
iPhone 3Gs supports HSDPA 7.2 Mbps for iPhone 4 & iPAD HSDPA 7.2 Mbps/ HSUPA 5.76 Mbps.
17
Total
bandwidth
DL Speed
Era
Plus
Orange
Play
CenterNet,
Aero2 & Sferia
FDD 67 MHz
(5 Hz per cust)
FDD 67 MHz
(5 Hz per cust)
FDD 62 MHz
(5 Hz per cust)
FDD 40 MHz
(11 Hz per cust)
FDD 62 MHz
TDD 50 MHz
25 MHz
HSPA+
210 15 MHz
HSPA+ (LTE)
220+ MHz
LTE (HSPA+)
21 42 Mbps
42 84+ Mbps
168+ Mbps
2.1
GHz
None
2.1
GHz
None
(1.8), 2.1
GHz
None
2.1
GHz
None
1.8
GHz
1.8 GHz
2.5 GHz TDD
18
3G
Customer
migration from
3G LTE
3G
3G
2G
After some
time 2G
Free
2G
to 4G
migration.
LTE
2G LTE
(210 MHz @ 1.8 GHz)
2G
(210 MHz @ 1.8 GHz)
ILLUSTRATION
LTE
New
Customers
Note: 3G includes R99, HSPA, HSPA+, similar 2G includes Voice, GPRS & EDGE
19
3G
3G
3G
2G
Free
New
Customers
2G
(210 MHz @ 1.8 GHz)
UMTS900
3G @ 900
2G @ 900
3G
3G
Rural UMTS
2G 3G
(900 MHz)
ILLUSTRATION
Note: 3G includes R99, HSPA, HSPA+, similar 2G includes Voice, GPRS & EDGE
20
3G LTE
Migration
LTE
3G
3G
2G
Dense &
Urban
Areas
3G
LTE
Free
2G
2G
(210 MHz @ 1.8 GHz)
LTE
ILLUSTRATION
New
Customers
Rural
to
Urban
Areas
21
22
kim.larsen@t-mobile.nl
Tel: +31 6 2409 5202
http://nl.linkedin.com/in/kimklarsen
23