EAT2EAT

NAME

MATRIC NO.

MUHAMMAD NUR ANAS BIN

OSMAN

180814

HARIS MURSHIDI BIN AZAN

176340

AUDREY WONG

177138

NUR SYIRAIN BT JAMALUDIN

177276

MARY GRACE WONG

178237

Everything about food

COMPANY OVERVIEW
Internet-based
system that
acted as an
intermediary

Customers

Restaur
ants

COMPANY OVERVIEW
AJAY
AGGARWAL
Founder of EAT2EAT.
Personally finance EAT2EAT
with capital USD 1 million

COMPANY OVERVIEW
Covering major cities in the Asia
Pacific region (800 cities)
Establish in Singapore
Around 12,000 websites
registered users.
System quite different but
offered many new benefits.

CURREN
T
SCENARI
For the past
Ofew year, Eat2Eat

expenses exceeded it revenue as

amount of the customer remain
PROBLE
stagnant

M
STATEME
NT

Customer behavior
- Language issue

SWOT ANALYSIS

Strengths
- Customers
loyalty
-Highly-rated
Internet based
restaurant
reservation
online.
-Easy access

Weaknesses
- Lacking of
capital.
-Lacking of
employees
-Difficult to gain
acceptance of
customer.
-Only focus to
high class
restaurant and
hotels

SWOT ANALYSIS
Opportunities
-Extend
business to
other countries.
- Increase
website
advertising.
- Greater
innovation.

Threats
- Restaurants
own reservation
services.
-Increasing cost
of new
technologies.
- Unstable world
economy

ALTERNATIVES
Advertisement &
Promotions

Upgrading website.

ADVERTISEMENT &
PROMOTIONS

ADVANTAGE DISADVANT
S
AGES
-Attract
attention of
other
customers
-People more
interested to

-Cost
increases.
-No
cooperation
from
restaurant.

UPGRADING WEBSITE

ADVANTAGE DISADVANT
S
AGES
-Increase
global
customers.
-Customer
willing to
provide

-Cost increases
Hire
professional
computer
engineering
Hire more
employees

CHOSEN ALTERNATIVES
ADVERTISEMENT &
PROMOTIONS
UPGRADING WEBSITE

IMPLEMENTATION
ADVERTISEMENT &
PROMOTIONS

Collaborate with restaurants,

hotel and travel agencies for
advertising.
Advertising through social media.
Give promotions to customers
who using Eat2Eat services.

IMPLEMENTATION
UPGRADE WEBSITE

Add website localizations multi

languages selection.
Improve website security for
customer safer.

SUMMARY
Eat2Eat will be able to attract,
retain and grow customers.
This can lead to the expansion of
eat2eat and gain more profits.