Government Post Graduate

College Samanabad
Faisalabad

Presented to:
MAM SANA

Dept: Information
Technology (IT)

Presented
by:
Muhammad Umair
Muhammad
Nabeel
Amir Mustafa

Presentation
E-Commerce
Plan
Types of E-Commerce
Introduction to OLX
Overview of OLX
About the founders
Objectives
Advertising
Campaigns
SWOT Analysis
Market share
Conclusion
Source of information

What is ECommerce??
Full form
is Electronic
Commerce.
Buying and selling of
good and products
over internet.
Effective way of
conducting business.

Types of ECommerce
Business to Business (B2B)
Business to Consumer (B2C)
Consumer to Consumer (C2C)

OLX
Introduction about
OLX (On Line eXchange)was
founded by Fabrice Grinda and Alec
Oxenford in march,2006
OLX is present in 105 countries and
has more than 100 million unique
visitors.

Overview
One of the worlds biggest free online
classified.
Unique platform for people to buy or
sell items.
OLX Pakistan is spread across all the
major cities in Pakistan.

Fabrice Grinda
Co-founder of OLX
Internet Entrepreneur &
Investor
Graduated from Princeton
University in 1996

Alec Oxenford
Co-founder of OLX
An Entrepreneur
Completed MBA in 1997
from Harvard Business
School.

On

one can:

Easily design rich ads with pictures.

Control your selling or buying activity in My OLX.
Display your ads on your social networking
profiles.
Access the site from his mobile.

Objectives
Awareness of the service.
Awareness of the brand.
Higher Market Share.
Beating the competitors and remain at
top.

Advertising
OLX used different advertising techniques to
gain popularity among people.
Online media like facebook, google ads etc
Marketing Campaigns

Online Media Used

Campaign: Ghar Baithe

Kamao

Objective:

Things lying ignored in your house may

be useful to someone else and can become a
profitable means for you to earn some cash by
selling them through OLX!.

Campaign: bech de!

OLX has started a new campaign namely bech de! in

which they released new TV commercials so as to
attract more number of fans.

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Swot analysis
STRENGTH:

Easy availability of products that the customer

needs at good cost .
Easily designed website with rich and colourful
listings with pictures and videos.
We can view OLX in our local language.

WEAKNESS:
No assurance of quality.
Fraud is possible.
Unskilled work force.
Not registered in Stock exchange.
Transportation is slow.
Some people posts fake ads

Opportunity:
People who want to buy can buy the
products according to their needs.
Sellers gets millions of buyers so they
can sell products easily & gets good
benefit.
Jobs are also available.
Real estate property is also available.

Threats: competitors

Market share
Managed to capture 60% of the online
classified market share.
Its traffic has grown 55 times in the last 22
months
Crossed half a billion page views in July
2013
OLX mobile apps have exceeded 3.2

Has OLX achieved its

objectives?
Bounce Rate decreased from 60% to less than
40%
2 to 4 million unique visitors every month as
compared to 1 million in 2010
Increased social media presence 2.9 million
Facebook fans.
Managed to be Pakistan`s largest free online
classified website.

Conclusion
Successful campaigns
Attracted many users
Outperformed most competitors
Has the ability to be Pakistan No. 1 Online
Classified Website

Source of
information

http://designxon.com/advertising/olx-tv-campaign-wherebuyers-meet-sellers
http://en.wikipedia.org/wiki/OLX
http://creativeoverflow.net/olx-india-makes-waves-with-tv-ad-c
ampaigns
/
http://
www.indiantelevision.com/mam/marketing/mam/olxin-launches-a
-new-campaign-to-strengthen-its-bech-de-proposition

Thank You