Professional Documents
Culture Documents
SWOT Analysis
Strengths
Joint ventures with airport
terminal services (Total ground
handling revenues 4,966.6
million).
Largest fleet size in India
Government backing
Weaknesses
Fluctuating jet fuel prices
Stagnant cargo demand
Low accountability
Low capacity utilisation
Opportunities
Expected passenger demand
expansion 5 to 6 % due to:
increase in foreign tourists and
investor visits to India and
customers getting wealthier and
less price conscious.
Threats
Competition from private players
Railway has dramatically
improved speed & service in their
medium/long routes.
Shrinking customer loyalty
Non-cooperation of employee
union
Balance Scorecard
Perspectiv
es
Strategic
Objectives
Profitability Growth
Measures
Increase in ROCE
Initiatives
Role
Target
Talent acquisition
manager(30%)
Line managers(catering and
ground handling) (40%)
Head of operations(30%)
Sales Manager(30%)
Cargo Manager(30%)
Finance Manager (40%)
Cabin Crew
Ground staff
Grievance Redressal
Committeee
Customer Support Team
Ground Staff
Operations Manager
Fuel efficiency
Green initiatives
Fuel Manager
Fuel Council Memeber
Technical Staff
CSRTeam
Technical Staff
Asset utilisation
FINANCIAL
40%
Passenger & cargo
yield
Cost leadership
Increase in ROA
Increase in revenues
Customer loyalty
Customer delight
20%
Grievance redressal
system
PROCESS
20%
Weightag
e
Emission reduction
Increase no. of
memberships in
Flying Returns
Program
No. of countries
covered
Customer delight
index
Decrease in lead time
of grievance redressal
Quantity of fuel
consumption
Emission test result
CXOs
Balance Scorecard
Perspectiv
es
Strategic Objectives
Employee delight
KNOWLEDG
E&
GROWTH
20%
Measures
Employee delight index
Attrition rate
Initiatives
Training
Role
CXOs
HR
Labour Relations
Manager
HR manager
IT manager
Salary revision
Team bonding activities
HR team
Weightag
e
Target
Strategic Mapping
Vision: To be the leader in Indian aviation and
be Indias Ambassador to the world
Maximise
shareholder
value
Financial
Perspecti
ve
Custom
er
Exceed
customer
expectation
Process
Operationa
l efficiency
Learning
Growth
Inspire
loyalty
Fuel
Efficiency
Improving
labour
union
relations
Asset
utilization
Train
Employees