Competitor

Analysis
B2B marketing automation platforms competitor
analysis

This presentation covers

Origins of the Product
Features Comparison
Pricing Comparison
Targeted Industries
Overall Comparison
Key Observations

Origins of the Product

Acquisitions Made
Vendor
Adobe

Eloqua

Acquisitions
Neolane
Bluequia
Corente
Responsys
Compendium

Marketo

Insightera

RelateIQ
Exact Target

Salesforce
(Including Pardot)
Pardot

Edge Spring
Clip Board
Entropy Soft

Source : Third Drop Media

Details of Acquisition
$600 M acquisition of Marketing Automation
Platform
Third Party data Management Platform
Cloud based services provide
$1.5B purchase of cloud based digital marketing
management platform
Content Marketing platform
$20 M acquisition of inbound marketing platform
$390 M acquisition of data mining and sales
automation technology
$2.5B acquisition of email marketing services
provider
BI and analytics tech provider
$12M purchase of social bookmarking purchase
Content marketing app

Features Comparison

Pricing Comparison

$8,000
$7,000

Medium Scale Business ( $/

month )

$6,000

Enterprise ( $/Month)

$5,000
$4,000
$3,000
$2,000
$1,000
$0

Eloqua

Pardot

Marketo

Resulticks

Targeted Industries

Eloqua
Key Focus
Industries

Marketo

Professional Services,
Technology,
Manufacturing, Financial Health Care,
Services, Wealth
Financial
Management, Asset
Services, Higher
Management,
Education,
Insurance, Education,
Manufacturing
Life Sciences, Nonprofit, and Media
and Sports and
Entertainment

Adobe
Retail, Travel/
Hospitality, Media
and
Entertainment,
Financial Services,
Government
Verticals

Couldnt find data for Salesforce Pardot

Overall Comparison

Adobe scores very

high on customer
Satisfaction and
Financials
Source
: Forester Research, Inc.

Oracle Leads in Installed

Base but low on customer
satisfaction

Overall Comparison

(Continued)

Adobe and Salesforce are leading

with Strong strategic focus and
product offerings

Source : Forrester Research, Inc.

Key Observations

1. Huge investments and million dollar acquisitions are

happening in this Marketing automation industry, which

makes them financially very strong.
2. Few products are strongly focused in B2B.
3. Most of the products have acquired some other products

for specific features and integrated them, so their

integration may not be seamless.
4. Most of the products are not handling paid marketing as

of now, which is good opportunity for us to differentiate.

Thank You