Product and Brand Management

Presentation 1
Godrej Industries Private Limited
Group -5

Introduction
Established in 1897 by Mr.
Ardeshir Godrej
A lawyer-turned-serial
entrepreneur.
Although he failed initially
in his business ventures, he
struck gold when he
ventured into the locks
business. which created a
brand image that is
recognized till date.

Mr. Ardeshir
Godrej

 Perceived as one of India's

most trusted brands.
Largely privately owned by
the Godrej family
Turnover of Rs. 75 billion in FY
07 (US$ 1.875 billion) and
employs over 24,000 people
across locations and group
companies.
100 manufacturing locations
in India & abroad (as of Nov
2007).
1902 - Godrej makes its first
Indian Safe.

Video
https://
www.youtube.com/watch?v=lMD9cjG
tHzE

Interesting Facts
Over 600 million consumers use
a Godrej product daily.
Godrej Ezee was the first liquid
detergent brand to be
advertised on Indian television.
In 1918, it launched Chavi, the
first soap in world to be made
without animal fat.
Godrej consumer products is
the no. 1 player in ethnic hair
color in 14 African countries.

 Godrej sells chairs and desks in

Afghanistan.
Godrej almost got into bicycle
business in late 30s.
In 1955, Godrej produced Indias
first indigenous typewriter.
In 1897, Godrej introduced the
first lock with the lever
technology in India.
Three out of every four Indian
banks are secured by Godrej.
Business week lists GCPL among
Asias 100 fastest growing
companies.

Consumer Products
1. Appliances
2. Locks
3. Furniture
4. Security Equipment
5. Office Automation
6. Conferencing Solutions
7. Typewriters
8. Vending Machines
9. Soaps & Personal Care
10.Foods
11.Air Care
12.Household Insecticides
13.Housing
14.Pest Management Services

Industrial Products

Storage Solutions
Automated Warehousing
Electrical & Electronic Tooling
IT Solutions
PLM Solutions
Medical Diagnostics
Agro Products
Chemical
Construction Material & Services

Hair Care Brands

Godrej Expert
Godrej Nupur
Godrej Renew

Competitors Hair Care

Home Care Brands

Good Knight
Hit
Aer
Ezee

Personal Care
No. 1
Cinthol
Protekt

Furniture- Godrej Interio

Frozen Food
Real Good

Competitors Real Food (yummiez)

Sources
http://www.godrej.com/godrej/GodrejIndustries/pdf/Godrej%
20Corporate%20Presentation%20%28Nov%2012%202007%29%5B2%5D
.pdf
http://www.godrej.com/godrej/GodrejIndustries/aboutgodrejgrou
p.aspx?id=12&menuid=1093
http://www.godrej.com/godrej/GodrejIndustries/pdf/Godrej%
20Corporate%20Presentation%20%28Nov%2012%202007%29%5B2%5D
.pdf
http://articles.economictimes.indiatimes.com/2012-07-15/news/32
675637_1_electronics-business-consumer-products-sony
http://www.godrejcp.com/did-you-know.aspx
http://sussle.org/t/Godrej_Group
http://www.mbaskool.com/brandguide/fmcg/2262-godrej-ezee.html

Competition No. 1
Santoor Wipro Consumer Care
Hamami - HUL
Breeze - HUL
Superia - ITC

Competitors - Ezee
Vanish S C Johnson
Local Competitors
Comfort - HUL

Competitors - HIT
Baygon SC Johnson
All Out SC Johnson
Local Pest Control

Competitors Good Knight

All Out SC Johnson
Odomos Dabur
Mortein Reckitt & Benckiser

Competition - Cinthol
Liril - HUL
Park Avenue Raymond & Raymond

Competitors - Aer
AirWick
Ambi Pur

Competitors - Furniture
IKEA
RoyalOak
Kurl-On

Competitors- Locks
Doorset
Europa
Harrison
Link
Golden

Competition- Protekt
Dettol- Reckitt Benckiser
Lifebuoy - Unilever
Apollo Apollo group