Production and Operation Management
Introduction
Production and operations management (POM) is the
management of an organizations production system.
Operation: produces product/service
Conversion Process: process of changing inputs into outputs.
Inputs: Land, Labor, Capital, Management
Output: Product/ Services
The primary concern of an operations manager is the activities
of the conversion process.
General Functions of POM
Random Fluctuations
Conversion Process
Production Process
Input: Land, Labor, Capital, Management
Conversion Process
Output: Product/ Service
Random fluctuation: unplanned or uncontrollable
environmental influences
Feedback: information needed for corrective action
Technology: scientific plant, equipment or skill set
Throughput: Items going trough conversion process
Manufacturing Vs. Service
Tangible/ Intangible nature
Consumption of output
Nature of work
Degree of customer contact
Customer participation
The Industrial Revolution
The industrial revolution developed in England in the 1700s.
Adam Smiths The Wealth of Nations in 1776 taught the
economic benefits of the specialization of labor.
Thus the late-1700s factories had not only machine power but
also ways of planning and controlling the tasks of workers.
Benefit of skilled labor and efficiency achieved.
Scientific management emphasize to remove wasteful efforts
from production to achieve greater efficiency
Concept of Human needs came into production environment
Concept of service operation has been introduced separate
from goods.
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Subsystem : collection of objects related by regular interaction
and interdependence.
Organizational systems
Classical Management:
1. Scientific Management(economic efficiency and motivation)
Emphasize on efficiency
Separation of planning and doing
Labor efficiency (standards set when labor is costly)
2. Process Management(functions of management)
Planning: establishing future course of action
Organizing: establish structure of task and authority
Controlling: compare actual performance with standard one.
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Behavioral Management:
Emphasize on human relation and behavioral science
Human relation:
People have complex nature(change in the work
environment affects productivity)
Have multiple needs
Supervisor-subordinate relation affect the productivity in
the firm
Behavioral Science:
How human behavior is affected by leadership, motivation,
communication, interpersonal relation , attitude
Modeling as Management
Emphasize on decision Making, system and Mathematical
Modeling
Decision Making should be in the center of Management
Mathematical representation of Management Problems
Subsystems to be managed as total management concept
Strategic Roles Of Operation
Primary Goals-Market opportunities
Secondary goals Efficiency and conversion process
Fig.1.6-Operation as a strategic element in accomplishing
organizational goals
Industry- Market and competition
Organizational strategy-Quality, Cost, Dependability, Flexibility
Operation Policy-product design flexibility, delivery capabilities,
location of facilities, processing technologies, control systems
Managing conversion operation-Quality, Efficiency and schedule
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Dimensions
Competencies
Price
Low cost
Quality
High perfomance design,
high quality
Time
Rapid delivery
Flexibility
Variety, volume
Service
Superior customer service
Location
convenience
Operation Alternatives and Tradeoffs(Choice among
objectives)
Trends in Operation Management(Shift in Economic
Activity)
Operation Objectives
Product/service characteristics
Process characteristics
Product/service quality
Efficiency
Less labor cost
Cost control of material
Cost control of facility utilization
Customer service
Produce quantities to meet the demand
Meeting the required delivery date for goods and services
Adaptability of future survival
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Strategic Planning
A process of thinking through organizations current mission and
environment and then formulating plan for future decisions
Operational strategies should be consistent with overall
organizational strategies
Strategic Planning forced choice model
Environment-Broad Economic Assumption, Regulatory threats,
technological forces, Marketing opportunities/threat, Competitive
strategy
Organizations Position-Mission, Objectives, Swot analysis,
financial analysis, future programs, contingency plans
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Operation strategy framework
Environment
and Industry
Corporate
strategy
Corporate
Resources
Operational
Strategies
Facility
Mission
Process
Capacity
Facilities
Vertical
Integratio
n
Infrastructu
re
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Productivity and Quality
Productivity=output/Input
Example:
Levels of productivity:
Entire Nation
Business level
Sub unit Level
Work group level
Individual level
Quality and Productivity(Depends on firm/business)
Higher quality=better productivity
Higher quality=lower productivity
Quality-Productivity Strategy
Competitive advantage(benefits to customers, employees
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New Product Design
Entrepreneurs new product ideas
Products have limited life
Competition
To create point of difference
New product ideas from different sources
Product Life cycle(Product demand and Market acceptance
in overall industry)
Operation management has to keep in mind the production
in terms of demand
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Product Life cycle
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Operation
Issues
Product
variety
Great
Increasing
standardizati
on
Emergence of No change
dominant
design
Product
volume
Low
Increasing
High
High/decreasi
ng
Industry
structure
Small
Competitors
Cloners
Few large
companies
Survivors
Form of
competition
Product
Product
characteristic quality and
s
availability
Price and
price
dependability
Technologies are not identical
Growth and decline phase of product cant be predicted
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Research and development
New products
New uses for existing product (IKEA came up with folding sofa
which can be used as bed)
New processes to reduce capital cost (Adaption of new technology,
Like computers in Govt. Office)
New ideas will be evaluated on the basis of
Economic feasibility , Market potential, Functional testing,
Competition
Steps involved in research,
Screening ,Economic analysis, Development, Testing, Commercial
use
Components of innovation
Basic research, Applied research , Development, Implementation
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New Product development process
Need identification (Consumer need that didnt fulfilled by existing
product)
Advance product planning (Deciding Logistics and design criteria ,
suppliers, technology, Market analysis)
Advance design (Technical Feasibility)
Detailed engineering design (Material, Size, Shape, skilled people)
Production process design and development (Planning for operation
schedule, MIS system)
Production evaluation and improvement (checking technical
breakthrough of man, machine and process)
Product use and support (Promotion, Education about use of product,
repair and installation service)
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Design of service and service
processes
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Service development steps are same as product
Services which dont require physical component do not
require engineering step. (For E.g. Counseling)
Preferences of clients and customers are important
Labor intense process
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Operation Capacity
Capacity: A Facilitys maximum productive capability, usually
expressed as volume of output per period of time.
First step to start a process
Capacity depends on demand and demand depends on
Location (E.g. Banks)
Opening a new branch of bank (for existing customers)
This affect the cost structure of organization
Modeling techniques used
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Capacity Planning
Decisions
Assessing Existing capacity
Forecasting capacity needs
Identifying alternative ways to modify capacity
Evaluating feasibility of alternatives
Selecting an alternative suited to achieve strategic mission
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Measuring capacity
For manufacturing unit=No. of outputs
For Service organization=No. of inputs (No. of employees)
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Estimating future capacity
needs
Short term Requirements (Current Demand)
Long term Requirements (using forecasting of demand and
technology)
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Facility Location Planning
The facility location decision is very important for big business
houses as well as new entrepreneurs.
Wrong location of the facility may lead to a failure of the
complete project.
A factory or a plant is the manufacturing facility of a
company.
The offices of a service sector company such as a courier
company, a bank, or an insurance company are its facilities .
Problems due to improper facility location
planning
Sell off the facility
to other companies
(Divestment)
Relocate
facility to a
new location
Facility set up
without proper
location
planning
Close down the
operations
completely and
liquidate the
assets
Operation Strategy for multiple facilities
Separate facilities for different product/services
Example: White goods manufacturing companies such as LG,
Videocon, BPL, etc gave separate plants for color TVs, washing
machines, microwave ovens, refrigerators etc.
Separate facilities to serve different geographical areas
Pepsi and Coca-Cola offer an example of this strategy.
Reduces the overall transportation cost .
Separate facilities for different processes
Example: The Aditya Birla group has a separate factory at Jagdishpur
for manufacturing plastic sack, which are supplied to the IndoGulf Fertilizers factory, also at Jagdishpur. These sack are used to
package the urea manufactured by them.
In service sector, banks and insurance companies have their
central/head offices, where the main activity is designing
various financial instruments/policies.
These offices design new instruments, which are marketed by
the various regional offices of the company.
Need For Facility Location Planning
Revenues and costs are both affected by facility location.
A technique called break-even analysis helps relate costs and
revenues to facility location.
Break-even represent the relationships among volume of
output, costs and revenues.
As the volume of output from facility increases, costs and
revenues also increase.
Cost can generally be divided into two categories;
Fixed and variable
Break-even analysis identifies the level of output
that must be reached in order to recover through
revenues all the costs of operation.
The break-even point depend on the selling price of
the product and the operating cost structure.
The Effect of location on Costs and
Revenues
Revenue
In some industry revenues depend on having the facility near
potential customers.
Location is not so important for stored services, those not
directly consumed.
Automotive repair shops
The firm that offer directly consumed services, location can
be critical.
The Effect of location on Costs and
Revenues
Fixed Cost
Acquiring new or additional facilities involves costs for
new construction, purchase and renovation of other
existing plants, or rental.
The magnitude of these costs may well depend on the site
that is selected.
The Effect of location on Costs and
Revenues
Variable Costs
The new facility must be staffed and operated, and these
costs, too, depend on location.
For labor intensive conversion processes, the availability of
labor and local expectations for wages are major concerns.
The location offering the highest revenue potential may also
incur highest costs.
Reasons for Location Change
The cost or availability of labor, raw materials and
supporting resources may change.
Merger of companies
New product may be introduced, changing the availability
of resources and markets.
Political and economical conditions may change.
Break Even Analysis for facility location
Organization always prefer to have low break
even volume so investments can be completely
covered.
The location with lower break even would be
selected.
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Different breakeven volumes for four location options for
different FC and VC values
TC
Cost/
Revenue
(Rs)
Cost/
Revenue
(Rs)
VC (High)
FC (Low)
VBE
Volume of Production (units)
VBE
Volume of Production (units)
Location 1
Location 2
TR
TC
Cost/
Revenue
(Rs)
VC (Low)
Cost/
Revenue
(Rs)
FC (High)
VBE
Volume of Production (units)
Location 3
VBE
Volume of Production (units)
Location 4
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Simple median Model:
This model helps to identify a location such that the
transportation cost between the new facility &
existing facility of organization is minimum.
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Consumer Consideration
For service organization (Location convenience)
Ex: Theaters, Banks, Restaurants etc.
Factors that affect facility location:
Tax advantages
Demand
Resource availability
Weather conditions
Power availability
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Behavioral impact in facility Location
Cultural differences
Ex: Japanese people are lifetime employees
Job satisfaction (value system)
Less Labor turnover
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1. Factor rating method
The process of selecting a new facility location
involves a series of following steps:
1. Identify the important location factors.
2. Rate each factor according to its relative
importance, i.e., higher the ratings is indicative
of prominent factor.(1- very low to 5-very high)
3. Assign each location according to the merits of
the location for each factor.(1-very low to 10very high)
4. Calculate the rating for each location by
multiplying factor assigned to each location with
basic factors considered.
5. Find the sum of product calculated for each
factor and select best location having highest
total score.
ILLUSTRATION 1: Let us assume that a new medical
facility, Health-care, is to be located in Delhi. The
location factors, factor rating and scores for two
potential sites are shown in the following table. Which
is the best location based on factor rating method?
Sl.
No.
Location factor
Factor
rating
Rating
Location
1
Location
2
Facility utilization
Total patient per month
Employee preferences
SOLUTION
Sl. No.
Location
factor
Factor
rating (1)
Location 1
Location 2
Ratin
g
Total
Rating
Total
Facility
utilization
24
15
Total patient
per month
20
15
Employee
preferences
25
15
Total
69
Total
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