SOCIAL MEDIA

Social media is
a social instrument of communication
social interaction among people in which they create,
share or exchange information and ideas invirtual
communities andnetworks
Viral ion nature
seven functional building blocks: Identity,
Conversations, Sharing, Presence, Relationships,
Reputation and Groups

Evolution of Social media

Whats in it?

What's in it for People?

Connect with friends instantly
See what your friend is up to
Stay in touch

More importantly Share views & opinions

i) General
ii) Specific interest
groups/blogs/forums

What's in it for Corporates?

Cost effective way of creating the buzz (Advertising)
People are sharing views about their new launches (Early
Correction)

How to make sense out of it?

And Capitalize on it!

THANK YOU!!!