Persuasive Speaking

Persuasive Speaking

Persuasion

The process of creating,

reinforcing, or changing
people's beliefs or actions.

Persuasive Speaking

Ethics and Persuasion

Make sure your goals are

ethically sound
Use ethical methods to
communicate your ideas

Persuasive Speaking

ESTABLISH YOUR
CREDIBILITY

1. Competence: How an audience

regards a speakers intelligence,
expertise, and knowledge of the
subject.
2. Character: How an audience
regards a speakers sincerity,
trustworthiness, and concern for
the well-being of the audience.
Persuasive Speaking

USE SOLID EVIDENCE

Use specific evidence

Use novel evidence
Use evidence from credible
sources
Make clear the point of your
evidence
Persuasive Speaking

Debate
Agree or Disagree?

Emotional appeals are more

powerful in influencing people
than logical appeals.

versus

Logical appeals are more powerful

in influencing people than
emotional appeals.
Persuasive Speaking

5 minute talk

Discuss a persuasive speech you

have heard or given.

How effective was the speech and

why?

Persuasive Speaking

Target Audience:

The portion of the whole audience

that the speaker most wants to
persuade.
What is your target audience?

Persuasive Speaking

How would you research

information for the following
speech?

To persuade my audience that there

should be stricter safety standard
on amusement-park rides.
To persuade my audience that school
districts should not allow soft-drink
companies to stock their products in
school vending machines.
To persuade my audience to donate
time to become literacy tutors.
To persuade my audience to vote in
the next presidential election.
Persuasive Speaking

Are these speeches

persuasive to you?

Al Pacino's Inspirational Speech

Persuasive Tips: Introduction
Persuasive Speech:
Introduction and Thesis
Persuasive Speech: Conclusion
Persuasive Speech: Conclusion
Example
Persuasive Speaking

10

CRITERIA:

CONTENT:

Maintain a clear commitment to the

topic, driven by a specific purpose.
Unify your ideas. Everything included
must be relevant and supportive to
your thesis statement.
Include logical argumentation,
enhanced by the use of persuasive
language, rhetorical devices,
statistics and information,
anecdotes, or literary references.

ORGANIZATION:

Include a customary salutation

(Good morning/afternoon Miss and
classmates) and an effective
introduction
Maintain a recognizable and
appropriate pattern; organize ideas,
ensure that information flows in a
logical manner
Effectively conclude your speech and
thank the audience for their time and
attention

LANGUAGE:

Use appropriate and effective

language which exhibits proper
writing and structure
Pronounce and articulate your
words properly

DELIEVERY:

Speak clearly, projecting your

voice effectively
Use emphasis, tone and pauses to
better persuade your listeners
and keep their attention
Speak in a fluid and controlled
pace

AUDIENCE APPEAL:

Speak naturally, sincerely and appropriately;

do not insult, speak harshly or mumble
Maintain eye contact with your audience.
Although the use of cue cards is
permitted, reading is not allowed.
Use gestures meaningfully to illustrate a
point
Avoid swaying, fidgeting, leaning to the side,
reading, touching your hair or jewellery, etc.
Remain as still as possible

required length

The required length varies by

grade level;
Secondary III: Three minutes,
Secondary IV: Four minutes,
Secondary V: Five minutes.

There is a 30-second leeway.

Anything below or above the
required length will incur a penalty.

RUBRIC

INTRODUCTION

Gets attention, clearly identifies

topic, establishes credibility,
previews the main points

OVERALL

Structure of speech is very clear,

conveying a strong sense of
purpose and articulate design.

Attention Getter

Effective use of attention getter

(quotation, statistic, question,
story, etc.) to capture listeners
attention to introduce topic.
Attention getter is relevant,
meaningful, and seemed to gain
the desired response from
audience

Thesis Statement

Uses a clearly formulated and

stated thesis statement during
introduction. Thesis statement
identifies topic and previews main
points.

Subject
Depth of content reflects
Knowledge
knowledge and understanding of
topic. Main points adequately
substantiated with relevant and
sufficient support. Provided
accurate explanation of key
concepts.

Organization

Uses effective organizational

pattern for speech purpose. Main
points are clearly distinguished
from supporting details.
Transitions are used effectively.

Logical Appeal

Presents sound arguments to

support major claim. Arguments
are supported with sufficient,
relevant, and valid evidence.

Emotional Appeal

Effectively and ethically appeals

to audience emotions to achieve
persuasive goal. Vivid and
emotive language effectively
used to create imagery to engage
audience emotionally.

CONCLUSION

Uses a transition to signal the

end, reviews main points, brings
closure, memorable

Eye Contact

Consistently and effectively used

eye contact to establish rapport
with audience. Inconspicuous use
of speaker notes and effective
use of scanning

Body Language

Expressive, dynamic, and natural

use of gestures, posture and
facial expressions to reinforce and
enhance meaning. Body language
reflects comfort interacting with
audience.

Voice

Natural variation of vocal

characteristics (rate, pitch,
volume, tone) in Standard English
to heighten interest and match
message appropriately.

Fluency

Appropriate pronunciation,
enunciation, and articulation.
Minimal use of vocalized pauses
(um, uh, er, etc).

Flow

Demonstrates a very solid

awareness of good speaking
technique. Speaks clearly, with
confidence, and has presence.