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    E-business offers numerous conceivable outcomes to re-sort out business forms. Be that as it may, to utilize the maximum capacity of e-business, conventional business exercises ought not to be basically changed over onto electronic stages and multimedia. Ecommerce companies are outdoing each other in an effort to promote their brands with celebrity endorsements. Innovative marketing strategies have changed the trend of e-commerce portals, now they are using celebrity’s faces for promotional purposes. Celebrity endorsement is influential and prosperous. These celebrities are embracing the brand as well as having shares of the organization. To get an idea regarding how the superstars and ecommerce organizations are making the best advertising match nowadays let’s have a look over the latest big ecommerce companies and their celebrity faces: 1. Salman : Yatra.com- Having celebrity face like salman khan is a keen move by Yatra.com as the effect of support will raise the brand worth and site activity numerous fold and the increased.5% stake if the organization are additionally offered to Salman Khan. 2. Amitabh Bachchan: JustDial- Big B is the celebrity and marketing face of justdial as well as he has big amount of shares in justdial . His appearance has made justdial the largest search local search engine 3. Farhan Akhtar, Sonu Sood, Shah Rukh Khan: YepMe- Farhan Akhtar, Esha gupta, Sonu Sood and Shah Rukh Khan are the marketing and promotional faces of Yepme.com. 4. Karishma Kapoor: Babyoye.com- India's biggest online dealer for infant care items is supported by Karishma Kapoor mother of two kids, who additionally happens to be the biggest individual shareholder in the e-trade start-up, with 26% shares. 5. Kangana Ranaut, Ranbir Kapoor: AskMebazaar.com- Kangana and Ranbeer are the leading faces of AskMebazaar. 6. Purab Kohli : Lenskart -Lenskart promotion strategy has Purab Kohli, two new TVCs highlighting renowned VJ-turned-performing artist. 7. Amir Khan is snapdeal's image envoy and Ajay Devgan is ticketplease.com's driving face. Infographic have brought you by WeDigTech- A Mobile App development Company in India About The Author: Mozrif is an analytical and versatile digital marketing evangelist, Consultant, Content Writer at WeDigTech – A Mobile apps Development Company. He focused on helping businesses -- from domestic to MNCs. He is also a national speaker at online marketing conferences.

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    E-business offers numerous conceivable outcomes to re-sort out business forms. Be that as it may, to utilize the maximum capacity of e-business, conventional business exercises ought not to be basically changed over onto electronic stages and multimedia. Ecommerce companies are outdoing each other in an effort to promote their brands with celebrity endorsements. Innovative marketing strategies have changed the trend of e-commerce portals, now they are using celebrity’s faces for promotional purposes. Celebrity endorsement is influential and prosperous. These celebrities are embracing the brand as well as having shares of the organization. To get an idea regarding how the superstars and ecommerce organizations are making the best advertising match nowadays let’s have a look over the latest big ecommerce companies and their celebrity faces: 1. Salman : Yatra.com- Having celebrity face like salman khan is a keen move by Yatra.com as the effect of support will raise the brand worth and site activity numerous fold and the increased.5% stake if the organization are additionally offered to Salman Khan. 2. Amitabh Bachchan: JustDial- Big B is the celebrity and marketing face of justdial as well as he has big amount of shares in justdial . His appearance has made justdial the largest search local search engine 3. Farhan Akhtar, Sonu Sood, Shah Rukh Khan: YepMe- Farhan Akhtar, Esha gupta, Sonu Sood and Shah Rukh Khan are the marketing and promotional faces of Yepme.com. 4. Karishma Kapoor: Babyoye.com- India's biggest online dealer for infant care items is supported by Karishma Kapoor mother of two kids, who additionally happens to be the biggest individual shareholder in the e-trade start-up, with 26% shares. 5. Kangana Ranaut, Ranbir Kapoor: AskMebazaar.com- Kangana and Ranbeer are the leading faces of AskMebazaar. 6. Purab Kohli : Lenskart -Lenskart promotion strategy has Purab Kohli, two new TVCs highlighting renowned VJ-turned-performing artist. 7. Amir Khan is snapdeal's image envoy and Ajay Devgan is ticketplease.com's driving face. Infographic have brought you by WeDigTech- A Mobile App development Company in India About The Author: Mozrif is an analytical and versatile digital marketing evangelist, Consultant, Content Writer at WeDigTech – A Mobile apps Development Company. He focused on helping businesses -- from domestic to MNCs. He is also a national speaker at online marketing conferences.

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    39 views17 pages

    Indian E-Commerce Companies and Celebrities

    Uploaded by

    WeDigTechsolutions
    E-business offers numerous conceivable outcomes to re-sort out business forms. Be that as it may, to utilize the maximum capacity of e-business, conventional business exercises ought not to be basically changed over onto electronic stages and multimedia. Ecommerce companies are outdoing each other in an effort to promote their brands with celebrity endorsements. Innovative marketing strategies have changed the trend of e-commerce portals, now they are using celebrity’s faces for promotional purposes. Celebrity endorsement is influential and prosperous. These celebrities are embracing the brand as well as having shares of the organization. To get an idea regarding how the superstars and ecommerce organizations are making the best advertising match nowadays let’s have a look over the latest big ecommerce companies and their celebrity faces: 1. Salman : Yatra.com- Having celebrity face like salman khan is a keen move by Yatra.com as the effect of support will raise the brand worth and site activity numerous fold and the increased.5% stake if the organization are additionally offered to Salman Khan. 2. Amitabh Bachchan: JustDial- Big B is the celebrity and marketing face of justdial as well as he has big amount of shares in justdial . His appearance has made justdial the largest search local search engine 3. Farhan Akhtar, Sonu Sood, Shah Rukh Khan: YepMe- Farhan Akhtar, Esha gupta, Sonu Sood and Shah Rukh Khan are the marketing and promotional faces of Yepme.com. 4. Karishma Kapoor: Babyoye.com- India's biggest online dealer for infant care items is supported by Karishma Kapoor mother of two kids, who additionally happens to be the biggest individual shareholder in the e-trade start-up, with 26% shares. 5. Kangana Ranaut, Ranbir Kapoor: AskMebazaar.com- Kangana and Ranbeer are the leading faces of AskMebazaar. 6. Purab Kohli : Lenskart -Lenskart promotion strategy has Purab Kohli, two new TVCs highlighting renowned VJ-turned-performing artist. 7. Amir Khan is snapdeal's image envoy and Ajay Devgan is ticketplease.com's driving face. Infographic have brought you by WeDigTech- A Mobile App development Company in India About The Author: Mozrif is an analytical and versatile digital marketing evangelist, Consultant, Content Writer at WeDigTech – A Mobile apps Development Company. He focused on helping businesses -- from domestic to MNCs. He is also a national speaker at online marketing conferences.

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    of 17

    INDIAN E-COMMERCE

    COMPANIES AND CELEBRITIES


    WEDIGTECH

    OUTLINES
    Introduction
    About E-commerce
    Indian E-commerce Company and
    Celebrities
    Contact Us
    Question & Answer
    Thank you

    ABOUT THE AUTHOR


    Mozrif is an analytical and versatile digital marketing evangelist, Consultant,
    Content Writer at WeDigTech A Mobile Apps Development Company in India. He
    focused on helping businesses -- from domestic to MNCs. He is also a national
    speaker at online marketing conferences.

    INTRODUCTION
    Remember Aishwarya Rais Hi. Im Sanjana. Got another Pepsi?? Or Amitabh
    Bachchans Radha Miss Palampur chuni gayi hai? Or a bevy of actresses, from
    Juhi Chawla to Katrina Kaif, in a bathtub endorsing Lux soap? Celebrity
    endorsements have been around for a long time, and for a brand it is a way of
    announcing that it is a serious player in the market.

    Kya Aap Ki e-commerce Ad Mein


    Celebrity Hai?

    ABOUT E-COMMERCE
    E-commerce (electronic commerce or EC) is the buying and selling of goods and
    services, or the transmitting of funds or data, over an electronic network, primarily
    the Internet. These business transactions occur either business-to-business,
    business-to-consumer, consumer-to-consumer or consumer-to-business.

    INDIAN E-COMMERCE COMPANY AND CELEBRITIES


    Yatra.com
    JustDial
    YepMe
    Myntra
    Lenskart.com
    AskMeBazaar.com
    Snapdeal
    BabyOye.com
    TicketPlease.com

    YATRA.COM
    Company
    Name

    Yatra.com

    Celebrity

    Salman Khan

    Deal

    Travel agency and travel search engine

    Date of
    endorsement

    In march 2012

    Fees charged by
    Celebrity

    Salman khan is not only brand


    ambassador of yatra.com along with it he
    is also a shareholder of the company with
    5% stake of the company.

    type

    Private

    Founded

    1st august , 2006

    Founder

    Dhruv Shringi (CEO) , Manish Amin (CIO) ,


    Sabina chopra (COO-Corporate hotels)

    Headquarters

    Gurgaon , Haryana

    Website

    http://www. Yatra.com

    JUSTDIAL
    Company Name

    JustDial

    Celebrity

    Amitabh Bachchan

    Deal

    it provides a service to customer


    where a customer can call to a
    common number to a human
    operator about the information of the
    products or the services they are
    looking for

    Date of
    endorsement

    7th December 2013

    Fees Charged by
    Celebrity

    Big B was allotted 62,794 shares at a


    price of Rs 10 each in 2011
    amounting to Rs 6.27 lakh.

    Type

    Public

    Founded

    16th feb , 1996

    Founder

    VSS Mani

    Headquarter

    Mumbai , Maharashtra

    Website

    www.justdial .com

    YEPME
    Company Name

    YepMe

    Celebrity

    Farhan Akhtar , Shahrukh Khan , Esha Gupta &


    Sonu Sood

    Deal

    Online Retailing of mens and womens


    garments and accessories.

    Date of endorsement Farhan Akhtar = April 2014


    SOnu Sood = June ,2014
    Esha Gupta = June ,2014
    Shah Rukh Khan = December , 2014
    Fees Charged by
    celebrity

    N/A

    Type

    Private

    Founded

    April , 2011

    Founder

    3 Alumni of IIT and IIM Vivek gaur , Sandeep


    Sharma and Anand Jadhav

    Headquarter

    Gurgaon , haryana

    MYNTRA
    Company Name

    Myntra

    Celebrity

    Ranveer Singh , Hrithik Roshan And


    Kangana Ranaut

    Deal

    It deals in Fashion and Casual lifestyle


    products

    Date Of Endorsement

    N/A

    Fees Charged by
    celebrity

    N/A

    Type

    Private

    Founded

    2007

    Founder

    Flipkart

    Headquarter

    Bangalore , Karnataka

    Website

    www.myntra.com

    LENSKART.COM
    Company name

    Lenskart.com

    Celebrity

    Purab Kohli

    Deal

    Eyewear products

    Date of endorsement

    N/A

    Fees Charged by
    celebrity

    N/A

    Type

    Private

    Founded

    November , 2010

    Founders

    Peeyush Bansal , Amit chaudhary ,


    Sumeet Kapahi

    Headquarters

    New Delhi

    Website

    www.lenskart.com

    ASKMEBAZAAR.COM
    Company name

    AskMeBazaar.com

    Celebrity

    Kangana Ranaut , Ranbeer Kapoor

    Deal

    Online shopping Indian style

    Date of Endorsement

    N/A

    Fees Charged by
    celebrities

    Not Available

    Type

    Private

    Founded

    2012

    Founders

    Kiran Murthi

    Headquarters

    noida

    Website

    www.askmebazaar.com

    SNAPDEAL
    Company Name

    Snapdeal

    Celebrity

    Aamir khan

    Deal

    Largest Online marketplace

    Date Of endorsement

    March , 2015

    Fees Charged by
    celebrities

    4-5 Crore

    Type

    Private

    Founded

    2010

    Founder

    Kunal Bahl & Rohit Bansal

    Headquarters

    New Delhi

    Website

    www.snapdeal.com

    BABYOYE.COM
    Company Name

    BabyOye.com

    Celebrity

    Karishma Kapoor

    Deal

    Baby Products

    Date of Endorsement

    April ,2011

    Fees Charged by Celebrity

    26% stakeholder in the


    company

    Type

    N/A

    Founded

    2010

    Founder

    Arunima Singhdeo , Sanjay


    Nadkarni

    Headquarter

    Worli , Mumbai

    Website

    www.babyoye.com

    CONTACT US
    For E-Commerce Web and Mobile apps development .

    Global Delivery Center : J-12, G2,


    Subhash Marg, C-Scheme Jaipur
    http://www.wedigtech.com
    sales@wedigtech.com
    +91-141 411
    3080
    +1 (404) 5471520

    Contact

    SPECIAL THANKS

    Paranay mathur : CEO at WeDigTech


    Ashish Sharma: CMO at WeDigTech
    WeDigTech Team

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