PENGENALAN SAINS PENGGUNA (PSP3001)

TITLE: CONSUMER PROFILE OF GENERATION Z

NAME: KHAIRUL ANWAR BIN SURBANI (185308)
MOHAMAD FAIZ BIN ROFIAI (185310)
MITHILA A/P TAMALARASAN (185956)
LYNN NUR SYAZWANI BIN MOHD BADRI
(185539)
IMANE OURDANE (185222)
LECTURER: DR. SHARIFAH AZIZAH BINTI HARON

INTRODUCTION

Generation Z are the children and teenagers

growing up in these fast-moving, complex times.
Aged 3 to 17 years, the youngest of this cohort are
about to enter primary school, while the oldest have
just put down their pens and exam papers after
finishing their fina Year 12 exams . This Generation
has a big difference in their consumption from other
generations . In addition , this generation will have a
big impact in the future of business and
consumption .

THE JOURNEY OF GENERATION Z

 1995: Generation Z Is Born (Age 0)

Gen Z associates are being raised by the
technically knowledgeable Millennials.
2004: A Generation of Gamers (Age 9)
Gen Z shows gaming as their fundamental
leisure activity.
Gen Z appreciates playing web recreations with
companions.
2005: Social Savvy Society (Age 10)
Generation Z are the genuine computerized
locals.

 2006: School of Google (Age 11)

Gen Z and their associates have gotten to be
proficient specialists and exceptionally clever
because of their initial Internet access.
2007: Mobile & Video Centric (Age 12)
Cell phones assembled a whole era to content,
mingle, and diversion on the go.
Generation Z visit YouTube various times for the
duration of the day.
2008: Global Contributors (Age 13)
Era Z are benefactors, activists, and programmers.

 2010: Interconnected Living (Age 15)

Era Z now consumption 4-5 screens
Generation Z will live in a world with 1 trillion
interconnected gadgets.
2012: Rise of Disguise Social Networks (Age 17)
Generation Z had stopped their guardians and more
established kin's interpersonal organization.
2015: Early Career Starters (Age 20)
Era Z has started to enter the working environment.
Era Z comprehends the benefit of changing points of
view that differing qualities brings.

CHARACTERISTICS OF GEN Z
Innovation
The internet has been dependably existed.
Not amazed by item oldness and has an
exclusive standard for the pace more, little
and better forms of mechanical items.
Willing to spend their cash.
E-Business .

Convenience
Gen Z are the children of Gen X.
Gen Z has often over looked age by marketers because they do not
have the size of their Baby Boomers predecessors of the following
boom let generation Y.
Gen X known for their independence, cynicism and lack of brand
loyalty.
They arent necessarily expert in multi-tasters and have a heavy
reliance on convenience goods.
The use of convenience goods in the home is likely to rub off on Gen
Z.
The lack of exposure to from scratch consumption and the increased
pressure on todays youth to achieve at young ages is likely to be
reflected. In an increased reliance on convenience in both product
attributes, product delivery, product experience and product
messaging.

 Escape
Gen Z is to be a strong market for goods that
cater to escapism.
The economic environment is similar and while
increased responsibilities are not in the latch key
kid mode where many kids today report greater
stress and pressure to achieve at young age.
The desire for an opportunity to escape is likely
to be facilitated by technological advance that
make entertainment products like video games and
more.

INFLUENCES OF GENERATION Z
SOCIAL
Health

Gen z children will grow up with an

immeasurably enhanced appreciation of food
and the impact it has on their wellbeing. With
everything taken into account, what are the
key segments which will influence on the
wellbeing and wellbeing of Generation Z.

 Generation Z Satisfied Experience The Ill Effects

Of Sensitivities
The regularity gen Z persevere of unfavorably
helpless illnesses, for instance, asthma, skin
irritation, sustenance, bugs, medications et cetera .
Radically this addition is especially hazardous in
children. A normal 300 million have asthma among
gens Z
Of course,gen z's parent will take hygienic measures
against their children who are sensitive to germs and
allergens because they know gen z easy got illness

 Educated In Health
Gen Z are outfitted with a limitlessly
enhanced understanding of what is
inferred by a sound lifestyle, through
better guideline on sustenance and
science. These goals are the time that will
have the ability to keep up a sound
lifestyle in the long haul

Technology And Communication

Digital Technology
Social Media As A Source Of
Information
Internet Of Things
Technology Has Given Gen Z
Special Learning Unique

DEVELOPMENT
Gen Z has a characteristic comfort with the virtual world.
For these consumer the Internet has constantly existed.
Since the season of their creating self-sufficiency from
youths to pre-high schoolers to teenagers, staggering
steps have been made in mechanical devices (e.g.,
cellphone capacities, spouting video, casual groups).
As consumers, Generation Z has reliably had more
alternatives in the business focus (both in colossal box
piece and-mortar retailers and in e-exchange) than their
predecessors along these lines their reliance on using
layout based or trendy division to settle on choices is
inclined to be strong.

DEVELOPMENT
Gen Z has a characteristic comfort with the virtual
world.
For these consumer the Internet has constantly
existed. Since the season of their creating selfsufficiency from youths to pre-high schoolers to
teenagers, staggering steps have been made in
mechanical devices (e.g., cellphone capacities,
spouting video, casual groups).
As consumers, Generation Z has reliably had more
alternatives in the business focus (both in colossal
box piece and-mortar retailers and in e-exchange)

 MATERIALISTIC
Today's consumer of gen z spent their starting
years in times of flourishing and are
acclimated to having it all.
Starting not very far in the past, they had
never experienced budgetary hardship and are
unreasonably energetic, making it difficult to
review the last critical subsidence of 1991.

POLITIC
SECURITY
Generation Z will be highly influenced by experiencing
childhood in financially troublesome times
Generation Z may be more even minded and more lack
arranged
Era Z may feel more cautious and separating in where
they spend their cash.
For some Generation Z people, it may prompt lowerthan-anticipated way of life levels, however for others, it
may serve as a spurring power, in this way likewise
adding to more noteworthy generational change in
monetary status foundation for rising issues

ECONOMIC
Gen Z people tend to take the quickest way with
everything. They are the on demand
generation making the on demand economy
explode literary because they want everything
now .
Generation Z views the sharing economy as an
efficient utilization of their limited financial
resources. They also view it as an environmental
solution that costs less and means more in
terms of less waste and pollution.

ANALYZING GENERATION Z
Now, the next generation of
consumers is beginning to have an
impact. This is Generation Z; children
born after 1995. Yes, that means that
the top level of Gen Z is still only 13,
but today's 13 year old is a very
different creature to previous
generations and is an indicator of
how businesses should be planning
ahead.

The research
shows that
89% of this group is active online
They have developed very different
communication styles
technology has had in their short lives
these children have experienced
radically different childhood
experiences to adults.
In the United States, Generation Z has
an estimated population size of 23
million.
The percentage of Generation Z that
states they do not use the internet at all:
5%.

GENERATION Z IN THE
FUTURE
These are the consumers of tomorrow. In
five years, Generation Z will be working,
earning and consuming.
There will be an increase of online shopping
and downloading. Quick solution marketing
that provides instant answers and fast
purchasing will increase.
Social media is increasingly going to play a
part in business /consumer relationships.

VISION OF THE FUTURE OF

GENERATION Z
Over the last chapter we have documented a number
of emerging trends, from a selection of industries,
that will influence the way Generation Z grow and
develop as a generational cohort over the coming
years.
In this final chapter, we look to explain how not just
understanding these trends, but being able to spot the
conflicts which lie between them, will really enable
us give a more robust prediction and better plan for
the future needs of Generation Z

Quantifid Health versus

The Always On Backlas There is a large trend towards
instant, quantifiable health checking driven by lots of
clever wearable technology happening currently
If we were to extrapolate this trend, we could confidently
say that everyone on the planet will be measuring every
heartbeat, every breath, by the end of the decade.
that probably wont happen. Why?
Because the backlash to the always on culture will see
people become overloaded with information, confused by
then mountains of stats and concerned that the slightest
drop in blood pressure means something serious.

The most important conflicts and contradictions are the ones that
emerge between different market and societal trends

INEVITABLES
Of all of the possible conflicts and
contradictions, the ones that end up falling in to
the inevitable category are those that relate to
demographic trend patterns. The number of
babies born in a given year
Gen Z Looking at birth-rates and life
expectancy for the US and UK it is clear that a
relatively small number of grown-up Gen Z will
have to support the retirement and pension needs
of not just one but two larger generations.

Similarly as with all emergencies, there are definitely champs and failures.
Mindfulness is a large portion of the fight to guaranteeing you are one of the
champs.

 Mappables
The general generational cycle model is a rising
after effect of numerous collaborations, clashes
and struggle resolutions.
The landing of Generation Z brings along an
entire arrangement of mappable new clashes for
trailblazer's to center their consideration on.
While there is much that we already know or
can reliably predict about the emerging life of
our Generation Z teens, there is also still much
that we cant say with any kind of certainty

CONCLUSION
There is no denying that innovative advances have formed the
way Gen Z society connects with each other.
Concentrate on the qualities that the innovation gives, while
additionally proceeding with the conventions of association,
on an individual level.