PESTLE ANALYSIS

ON

ASHIA GUPTA
ADITYA
RICHA BAJPAI

3
58

P = POLITICAL

Trading Policies: Active and Diverse, hence entry of Vermont will be

easier.

Pressure Groups: Strong presence due to open government systems,

hence Vermont shall keep in mind CSR and strong ethics.

Wars & Conflict: No such involvement, politically sound. Giving rise to

tourism and business travelers. Favors Vermont!

Open Govt. Policy: Towards international businesses to invest in the

country.

Govt. Term: Parliament of the Commonwealth ofAustralia holds voting

E = ECONOMIC

International Trade Policy:

Tax Free Threshold: The first $18,200 of a persons income is

not liable for taxes

Service sector dominated economy.

Business confidence in Australia increased to 5%

On the contrary, Manufacturing Production in Australia

decreased 0.92% percent in August of 2015

E = ECONOMIC

Competitive business costs

World Class infrastructure and communication.
The export to import ratio is 1:1.01 Exports are higher
Contained inflation rates with Growth rate of 2.5% and
unemployment rates at 5-7%.

On a whole, Vermonts scope for business lies in setting up

small facilities to start business.

S = SOCIAL

Australia is a collectivity of diverse people living in a relatively

young society.

Australia is a Multi-Cultural Society and Number of official Religion

includes - Anglicon 26.1%, Roman Catholic 26%, Other Christian
24.3%, Non-Christian 11%, Other 12.6%.

In the words of Vermont Teddy Bear, Our Bears are alive with
personality, attitude, and a touch of the unexpected to bring
people together in a totally different and fun way. The company
delivers personalized teddy bears dressed in one of more than 100
different costumes. Bears are shipped in boxes with air holes and
accompanying hand-written notes from 'Bear Counselors.

Also, in order to meet the customer demand, Vermont Teddy Bear

are customizing their bears accordingly.

T = TECHNOLOGICAL
Direct response radio for market and distribution
Toll free numbers and websites
Multichannel marketing :Company used local radio stations
to advertise. TVs and print ads were as advertising medium
for all product segments
Catalogue marketing
Acquired certain keywords and phrases on internet
Pay per click

Deloittes 2014 Media Consumer Survey

L = LEGAL

Australias business law is flexible and makes the procedure of

opening up a business simple and easy to achieve for one and all.

World bank: rank 13 , ease of doing business

Australia is a member of the world trade organization and has
undertaken not to raise tariff above level agreed in trade
discussions.
Businesses considering importing should be aware of government
regulations, duty taxes, permits that apply to imported goods.
Imports that do not meet these requirements can be seized by the
Australian Customs and Border Protection Service.
Exports are rarely subject to any form of tax in Australia.

E = ENVIRONMENTAL

Australia is a large island continent and is one of the most

biologically diverse countries in the world, with a large
portion of its plants and animals and ecosystems found
nowhere else.

The company may adopt a proactive ecological stance in

order to ensure that it is not subject to protests or adverse
consumer reaction due to materials used in its production
processes.

The company works with the manufacturers in China to

create quality outfits and keep costs down. And every single
outfit worn by the Custom-Made Bears is handmade and
exquisitely tailored right here in our Shelburne, Vermont
factory.

THANK YOU