Wind River

The Leader in Embedded Systems

Updated May 21-2002
The Electronics Industry Today
 The future of electronic products
 Defined by requirements of the Internet and wireless communications
 Today all electronic products need:
 Security
 Reliability
 Upgradeability
 Communications

© 2002 Wind River Systems, Inc.

The Electronics Industry Today
 Programmable silicon technologies are rapidly evolving
off the desk top
 59 new embedded microprocessors in the last 12 months
 System on a Chip with multiple technologies
(RISC, CISC, DSPs, FPGA, Flash)

 Software content in electronic products is doubling every 2 years

 Software engineering is becoming the largest item in R&D budgets

© 2002 Wind River Systems, Inc.

The Proliferation of the Processor

Embedded
98%

 7 billion units in 2002

 Historically 15% growth
 98% Embedded

Compute
2%

Sources: Dataquest – Feb. 2002

© 2002 Wind River Systems, Inc.

 Forecast by Processor Types

Thousand of units
3,000,000

2,500,000

2,000,000

Microprocessors
1,500,000 Microcontrollers
DSP

1,000,000

500,000

-
2000 2001 2002 2003 2004 2005

Sources: Dataquest – Feb. 2002

© 2002 Wind River Systems, Inc.

Solving these Challenges
 Cost-effective business model

 Commonality that allows re-use of code and process

 Flexible interfaces to leverage external technology

 Silicon independence

A platform to build upon

© 2002 Wind River Systems, Inc.

Our Customers' Development Continuum
In-house Commercial Outsourcing
Proprietary Adoption

Applications
Applications Applications Applications
Comm. App. Platform

Proprietary Proprietary Commercial Commercial

Middleware Middleware Middleware Middleware

Proprietary Commercial Commercial Commercial

OS OS OS OS

Services
© 2002 Wind River Systems, Inc.
Wind River Today
 Founded 1981 – IPO 1993
– Nasdaq WIND Corporate Headquarters in Alameda
 1,800+ employees around the world
 700+ personnel in Sales & Customer Support
 700+ embedded development engineers
 200+ professional Services engineers
 Over US$90 million in R&D (last four quarters)

© 2002 Wind River Systems, Inc.

Revenue History
$438M

$351M
$316M

$265M

$214M
$171M

FY ‘97 FY ‘98 FY ‘99 FY ‘00 FY ‘01 FY '02

© 2002 Wind River Systems, Inc.

Bookings by Markets—FY 02

14% Industrial

13%
Digital Consumer
52%

Network
19%
Infrastructure
2% Aerospace/Defense

Automotive

© 2002 Wind River Systems, Inc.

Wind River Core Values
 Customers – building trust and satisfaction

 People – creating a culture of trust

 Integrity – meeting commitments

 Innovation – creating the future

 Operational excellence – continuous improvement

© 2002 Wind River Systems, Inc.

Quality-Driven Development Processes
 Encompass all phases of the
Product Life Cycle Management product lifecycle from inception
through retirement
Explore  Support ongoing product
development with highest levels
of quality
Realize
Retire

Quality  Deliver metrics at every phase to

Metrics
track quality standards
Support

© 2002 Wind River Systems, Inc.

 Stringent Product Life Cycle Management

Product
Management Explore Realize Support Retire

Process

 Customer  Build product  Support plan  Plan for dealing

requirements  Feature complete  Track and resolve with TSRs &
Major  Market analysis declaration technical support SPRs that
Processes  Technology  Design specification requests (TSRs), pertain to retired
analysis  Test plans, software problem products
 ROI analysis procedures reports (SPRs)  Customer
 Code review results  Track satisfaction transition plan
 Unit test results  Training on the  SPR/TSR action
product plan
 Preliminary feature
test results  Systems, tools
 Beta programs

© 2002 Wind River Systems, Inc.

Product Quality Dashboard
 Eachphase of the process has a dashboard of deliverables, milestones,
and metrics
Phase Web Tools Metrics
Documents

Test &
Beta
Explore

SPRs
Realize

Support TSRs

Retire

© 2002 Wind River Systems, Inc.

Customers - Building Trust & Satisfaction

Value delivered Customer's perception

 Customer’s success  Wind River critical to success
 Min.defects/max. integration High  Wind River a partner
Satisfaction
 Deliver only what‘s needed
Mere  Values individual
 Little differentiation Satisfaction  Hit & miss experience
 Low product quality Dissatisfaction
 Internal focus only  Excessive energy to engage

© 2002 Wind River Systems, Inc.

Global Support Organization

© 2002 Wind River Systems, Inc.

Customer Support Systems
 Calland defect  Post-sales
Web
tracking system support (WindSurf™)
(Vantive):  Technical tips
 Monitor customer  Defect reports
call status from  Patches
incident to resolution
Customer  Product info
 Sample code
 Publications
 Downloads

 Wind River Training Center

 Instructor-led workshop series
 Web-based classroom training
© 2002 Wind River Systems, Inc.
From Silicon to Systems
 Different applications require
different combinations of
programmable silicon building
blocks (such as CPUs, DSPs, and
FPGAs)
 You choose the best silicon for
your application
 Wind River enables early
hardware bring up, application
development, and final product
deployment

© 2002 Wind River Systems, Inc.

Strong Partnerships Enable Silicon
Building Blocks
 Motorola SPS (PPC, ColdFire, 68K)
 Intel Corp (IA-32 & XScale)
 Arm Ltd (ARM cores)
 MIPS Technologies (MIPS cores)
 Hitachi Semiconductors and SuperH, Inc (SH)
 IBM Microelectronics (PPC)
 StarCore (StarCore)
 Analog Devices (SHARC, TigerSHARC, Frio)
 Xilinx, Inc. (FPGA)
 Broadcom

© 2002 Wind River Systems, Inc.

Partner Program
 600+ WindLink™ Partners
 Provide expanded capabilities and technologies
 WindLink ecosystem
 Gives customers a larger supported technology universe

© 2002 Wind River Systems, Inc.

University Program- Cultivating a Community
of Engineering Talent
 Over $7+ M of donated software worldwide
 Over 150+ engagements worldwide and growing
 20,000+ students interacted with our technology last year
 2002 projections is 30,000+ students
 UC Micro/UC Berkeley
 Giotto to be used for autonomous helicopter control (VxWorks®)
 UCLA
 Spinal cord research in developing devices to help people walk (VxWorks)
 In conjunction with Christopher Reeves Foundation

© 2002 Wind River Systems, Inc.

Organizational CUSTOMERS
World Wide Sales & Marketing
Structure
Networks Automotive & Aerospace/Defense
Business unit Industrial BU & Embedded
(BU) Technologies BU

Networks Infrastructure

Aerospace/Defense
(Carrier, Enterprise,

Digital Consumer

Automotive

Industrial
Storage)

Embedded Technologies
(Core OS / Core Tools)

Services
Customer Education
Corporate Support: Finance, Global Operations (IT,
Operations, Facilities), Legal, HR
© 2002 Wind River Systems, Inc.
Wind River Product Portfolio

© 2002 Wind River Systems, Inc.

Wind River Services
 An established world leader in
embedded design services
 Offerings
 Project outsourcing
 Technical consulting
 Specialist product integration
& optimization
 Program management
 Training
 200+ development professionals
 Global network of technical consultants
 Services Operations in North America,
Europe, Japan
© 2002 Wind River Systems, Inc.
Why Wind River?
 Increased differentiation

 Reduced total cost of ownership

 Improved time-to-market

 Reduced risk

 Increased choice

© 2002 Wind River Systems, Inc.

The Standard for Network Infrastructure
 Enterprise data networking
 Ethernet switches, routers, VPN
 Tornado® for Managed Switches
 Advanced security, management,
QOS technologies available
 Storage networking
 HBAs, SAN switches, RAID
 Tornado for Intelligent Network
Acceleration
 Leader in IP Storage (iSCSI)
 Server appliances
 Load balancers, security appliances
 Market leadership with BSD/OS
© 2002 Wind River Systems, Inc.
 Broadband access
 DSLAMs, cable headends
 Remote access protocols, ATM, FR
 DSL Package
 Wireless infrastructure
 Base stations, SSGNs, GGSNs
 VxWorks at the heart of all fielded
3G systems
 Metro & core networking
 Metro Ethernet, SONET/SDH, DWDM
 All market leaders use Wind River
technology
 MPLS, GMPLS, OSPF-TE, BGP
Increased Differentiation: Cerent
 Enabled Cerent to rapidly create a breakthrough product with
unprecedented flexibility, cost, and density
 Cerent subsequently acquired by Cisco in the largest private
transaction in history
 Based on Tornado® for Managed Switches solution-level product
 Supports multiplexing of multiple services (Ethernet, IP, ATM,
video, etc.) onto optical transport
 Partnered with Highlander to supply
CORBA management solution

Cisco ONS 15454

Optical Transport
Platform

© 2002 Wind River Systems, Inc.

 Reduced Cost of Ownership: Siemens
“In order to get our product to market ahead of the competition and at lower cost, we
needed a strong, robust off-the-shelf solution that would allow us to be up and running
quickly and easily. With Wind River´s proven technology we were able to concentrate
on our core expertise and bring an innovative product to market.” Ekkehard Pott,
vice president, Siemens Mobile Core Networks

 Based on VxWorks® 5.4, WindNet™ Routing Stack,

and WindNet SNMP
 WindNet Router Stack developed collaboratively
with Siemens R&D
 Siemens @dvantage CPG-3000 and CPX-5000
Mobile Switching Systems
 Switching nodes in 2.5G and 3G wireless
infrastructure networks
Siemens Mobile Network
GGSN
@dvantage CPG-3000
© 2002 Wind River Systems, Inc.
The Foundation For Digital Consumer Electronics
 iDTV  Digital imaging
 Set-top box, DTV, DVD  Digital camera, printer, copier
 Over 50% market share with RTOS
 Over 45% market share with RTOS
 Additional products used
 Additional products used • WindML™ graphics library, Bluetooth & USB
• JWorks Java virtual machine, WindML graphics connectivity protocols
library, TCP/IP & 802.11B connectivity protocols  Information appliances
 Extensive design services capabilities  VOIP screen phone, POS terminal
 Broadband access  Emerging market category
 DSL/cable modem, home gateway  Additional products used
• Internet Appliance Framework solution, SIP voice over
 Over 70% market share with RTOS packet module

 Additional products used  Mobile/handheld

• Tornado® For Home Gateways solution, OSPF &
RIP routing modules, 802.11B & 802.1X
wireless modules, IPSec & L2TP security
protocols
 Mobile phone, PDA, handheld terminal
 Moving from in-house to commercial
 Additional products used
• Bluetooth & TCP/IP connectivity protocols

© 2002 Wind River Systems, Inc.

Time to Market - Apple
Additional Home LAN  Apple’s new wireless gateway
Modules Connectivity
 Self-upgrading, self-managed
RADIUS, Routing, 802.11B, Bluetooth
Bridging, OSPF HomePNA
 Developed in record time – 4 mos.
 Apple only staffed 4 engineers
Tornado ® for Home Gateways (THG)
Core Platform  Fully leveraged Wind River for
Tornado II Tools, VxWorks
Ethernet TCP/IP, NAT, SNMP
software, development hardware,
Web Server, Management Framework development Services
Broadband WAN Connectivity
 THG Core platform
DSL, Cable DOCSIS , Ethernet  Additional WindNet protocols
 T-Rex development board
 Tornado development tools
 Wind River design Services
 Leading-edge features
 802.11B access point
 128-bit encryption
 RADIUS client authentication
 NAT translation to support 50 users
 AOL and Earthlink user support

© 2002 Wind River Systems, Inc.

 Aerospace and Defense
 Leading provider of proven, COTS software solutions that enable
our customers to develop secure, reliable A&D systems
 Winner of Boeing™ Pride Award
 Selected by NASA for RTOS excellence
 Verticallyintegrated, complete solutions coupled
with services and support
 Radar/sonar  Electronics warfare
 Communications  Navigation
 C3I  Avionics
 Instrumentation display
 Simulation
 Security and surveillance
 Space
• Safety-critical avionics
 First COTS RTOS solution for DO-178B
 Support for ARINC 653, DO-178B, and DO-278
 Full-time DER on staff

© 2002 Wind River Systems, Inc.

Reduced Risk: NASA X-38
 NASA chose Wind River for:
 Past experience (Mars Pathfinder, others)
 Reliability of software and company
 Availability (many CPUs, lots of tools)
 Features
 Lifeboat for International Space
Station
 10 CPUs, all running VxWorks
 Apps developed with Tornado, WindView
 Development $150M
 Original estimate was $2B
 1/4 the development time of previous spacecraft
 Total program cost $1.2B,
• <1/2 the cost of a single space shuttle

© 2002 Wind River Systems, Inc.

Reduced Risk: Raytheon
Flight Navigation System
 WideArea Augmentation Flight Navigation
System (WAAS)
 Safety critical: uses VxWorks ® RTOS and Tornado ® for
DO-178B development environment
 Expands number of GPS ranging signals to increase
system availability
 Monitors GPS performance and increases accuracy

© 2002 Wind River Systems, Inc.

Automotive
 Enabling the networked car
 Car Infotainment and telematics
 Applications: toll payment, radio, car navigation system, telematics unit, …
 Products: Tornado ® for Car Infotainment, embedded development tools
 Example customers: Magneti Marelli, Becker,
SiemensVDO, Xanavi
 Under-the-hood
 Applications: Powertrain, chassis, safety, …
 Products: Tornado for OSEKWorks, Diab™
compiler, SingleStep ™ debugger,
VisionICE/VisionPROBE
 Example customers: Delphi, Bosch, General Motors, BMW

© 2002 Wind River Systems, Inc.

Time to Market: Magneti Marelli & Harman Becker
 Magneti Marelli
 "We looked to Wind River´s VxWorks®
embedded operating system to keep us ahead
of the competition, enabling us to develop
systems such as the in-car telematic unit found
in the Alfa Romeo 147." Giuseppe Cotignoli,
director of engineering, Magneti Marelli Electronic
Systems
 Harman Becker
 “As we are facing demands for greater product
functionality, Tornado® for Car Infotainment is
clearly the solution that will help us achieve time
to market with more advanced products."
Dr. Erich Geiger, CEO of Harman/Becker Automotive
Systems

© 2002 Wind River Systems, Inc.

Industrial
 Applications
 Industrial automation
 Building automation
 Power generation & distribution
 Medical systems
 Instrumentation
 Products
 Embedded development tools
 Operating systems: VxWorks®, VxWorks AE, VSPWorks™, OSEKWorks™
 Networking and device management technology: WindNet™, WindManage™
 Integrated application specific solution:Tornado® for Industrial Automation
 Example customers
 Yokogawa, Rockwell Automation, Invensys, Hirschman

© 2002 Wind River Systems, Inc.

Increased Differentiation: Rockwell
Time to Market: Yokogawa
 Rockwell Automation
 “From our own experience of developing EtherNet/IP-based devices using
Wind River technologies, the integration of EtherNet/IP will significantly
accelerate the ability of developers to bring highly functional and efficient
EtherNet/IP-enabled devices to the market.” Jack DeLeon, strategic marketing
director of Rockwell Automation´s Automation, Control, and Information Group

 Yokogawa
 "Tornado® for Industrial Automation marks a significant commitment by Wind
River to address our company's industrial-specific requirements. We are
looking forward to this industrial solution in order to enable us to bring
products to market faster and more efficiently.“Chiaki Itoh, general manager of
Yokogawa Electric Corporation's Industrial Automation Systems business division in
Tokyo

© 2002 Wind River Systems, Inc.

Why Wind River?
 Increased differentiation

 Reduced total cost of ownership

 Improved time-to-market

 Reduced risk

 Increased choice

© 2002 Wind River Systems, Inc.