Allahabad- A Tourist

Centre
Submitted By:
Jaya
IMB2014006
Sonam Sharma IMB2014007

Vision
To ensure:

Allahabad becomes a leading, vibrant and innovative tourism destination

We exceed visitor expectations with experiences that are distinctly Allahabad.

Tourism generates business growth and profitability, creates jobs and is a key
driver of the local economy

Tourism improves the lifestyle of communities in and around Allahabad

Tourism celebrates and protects our culture, heritage and magnificent natural
environment and

To have a tourism industry built upon partnerships and mutual respect.

Action points to be
implemented
1. Implement the tourism network review in Allahabad:
An independent review of the structure of the tourism industryboth government
and private industryto improve tourism effectiveness
2.Identification of the themes in Allahabad and build the tourism destination

city. Build the destination by

implementing development and marketing plan for each destination.
Identification of themes in and around the

3.Build new tourism infrastructure

By driving investment in tourism infrastructure from private and public
sectors.

4.Create a highly skilled tourism workforce

Through a coordinated approach to education and training and delivering
employment training programs that will build on a highly skilled tourism
workforce, tourism will be positioned as a career of choice in Allahabad
5.Develop new market segments and experiences
Developing strategies to broaden the Allahabad tourism message to drive even
greater numbers of visitors to the state.
New strategies will target tourists interested in arts and culture, education,
spiritualism, food, historical extravaganza, rural tourism, eco-tourism.
6.Implement a digital marketing revolution i.e. Aggressive Marketing
By using state-of-the-art online technology and digital marketing tools in
partnership with our industry partners, Allahabad Tourism can increase its focus
on digital communication as a key marketing platform.

Formulation of strategy
Identification of uniqueness in the themes :
- Educational Centres
- Spiritual Centres
- Historical Centres
- Fairs and Festivals
Building infrastructure at following levels:
On ground Infrastructure like Roads, Railways, Airports
Special focus on Waterways
Marketing Infrastructure
People Infrastructure
Funding Infrastructure
Bring the stake holders and create sustainable partnerships
Government Bodies
Local community
Private players like real estate companies, hospitality companies, tour & travel
operators

Bringing the Stakeholders

Viability

Allahabad- An Overview

A : Triveni Sangam
C : Sleeping Hanuman Temple
Madhaveshwari
E : Mankameshwar Mahadev
G : Akshaya Vat

B : Yamuna River Bank

D : Alopi Devi
F : New Yamuna Bridge
H : Allahabad Fort

Possible Themes
Historical:
Allahabad Fort
The massive fort built by emperor Akbar in 1583 A.D., the fort stands on the banks of the
Yamuna near the confluence site. In its prime, the fort was unrivalled for its design,
construction and craftsmanship.
Asoka Pillar
This gigantic Ashoka pillar, of polished sandstone stands 10.6 meters high, dating back to
232 B.C. The pillar has several edicts and a Persian inscription of Emperor Jahangir
inscribed on it, commemorating his accession to the throne.
Minto Park
It is situated near Saraswati Ghat, it has a stone memorial with a four-lion symbol on top, the
foundation of which was laid by Lord Minto in 1910.
Chandra Shekhar Azad Park
This splendid park was once known as Company Bagh. It has some fine colonial buildings,
including the public library.

Khusro Bagh
A large garden in which tombs of Khusro, son of emperor Jahagir and Shah Begum are located.
Mayo Memorial Hall
Situated near the Thornhill and Myne Memorial, this large hall has a 180 feet high tower.
Completed in 1879 this hall was meant for public meetings, balls and receptions in
commemoration of the assassinated Viceroy.
Anand Bhawan
The erstwhile ancestral home of the Nehru family. Today it has been turned into a fine museum.
Here, many momentous decisions, events, related to the freedom struggle took place. The main
building houses a museum which displays the memorabilia of the Nehru family.
Educational
Allahabad University
One of the most famous universities of India, it has a sprawling campus, graced by fine
buildings in Victorian and Islamic architectural styles.
Muir College
Designed by William Emerson, this is an excellent mix of Gothic and Indian architectural
elements.

Public Library
In 1879, the library was shifted to the present premises at Chandra Shekhar Azad Park
(Alfred Park) It has about 75,000 books, besides a treasure trove of manuscripts and
journals.
In present times, prestigious technical institutions such as MNNIT Allahabad and IIIT
Allahabad have also been established in Allahabad.
Spiritual
Sangam
Prayag has got the greater religious significance and is known as the king of pilgrimages,
because of being situated at the confluence of three holy rivers.
Akshaya Vat
The immortal tree within the Patalpuri temple, has found mention in the description of
several ancient scriptures, writers and historians. The tree stands in a deep niche above an
underground shaft, which is said to lead to Triveni.
Hanuman Mandir
Near the Sangam, this temple is unique in North India, for its supine image of Hanumana.
Here the big idol of Lord Hanumana is seen in a reclining posture. When the Ganga is in
spate, this temple gets submerged.

Shankar Viman Mandapam

130 feet high with four floors, it has the idols of Kumaril Bhatt, Jagatguru Shankaracharya, Kamakshi
Devi (with 51 Shaktipeethas around), Yogsahastra Sahastrayoga Linga (with 108 Shivas around).
All Saints Cathedral (Patthar Girjaghar)
This magnificent cathedral, designed by Sir William Emerson in 1870 is one of the finest of Anglican
Cathedrals in Asia.
Fairs and Festivals
Kumbh Mela
The Kumbh Mela, believed to be the largest religious gathering on earth is held every 12 years on the
banks of the 'Sangam'- the confluence of the holy rivers Ganga, Yamuna and the mythical Saraswati.
The Mela alternates between Nasik, Allahabad, Ujjain and Haridwar every three years. The one
celebrated at the Holy Sangam in Allahabad is the largest and holiest of them.
Ardh Kumbh Mela and Magh Mela
The Ardh or half Kumbh, is held every six years on the banks of Sangam. Second only to the Kumbh in
sanctity, the Ardh Kumbh also attracts devotes in millions, from all over the world. Magh Mela is an
annual event held at the Sangam
Water Sports Festival- U.P.
Tourism Department in the collaboration with the Allahabad Boat Cub organizes Water Sports Festival
which is now an important & popular annual feature held in the month of Feb. every year. Special sea
food dishes are also served during the festival. Parasailing, Paddle boat, Water Scooter and Cruise boats
are some water sports activities organized here.

 Others
Out of the 13 Indian Prime Ministers, 7 have hailed from this great city. This is the
reason behind the city being known as the City of Prime Ministers.
The founder of the International Society for Krishna Consciousness A. C.
Bhaktivedanta Swami Prabhupada attained sainthood in this place.
Many famous writers of Hindi and Urdu literature have a connection with the city.
Notable amongst them are Munshi Premchand, Mahadevi Varma, Sumitranandan
Pant, Suryakant Tripathi 'Nirala', Subhadra Kumari Chauhan, Upendra Nath 'Ashk'
and Harivansh Rai Bachchan. This is the literary Hindi heartland.

Geographical Leverage
48Km to the southwest, on the banks of the Yamuna River, are the ruins of
Kaushambi, which was the capital of the Vats kingdom and a thriving centre of
Buddhism.
On the eastern side, across the river Ganges and connected to the city by the Shastri
Bridge is Pratisthan Pur, capital of the Chandra dynasty.
About 58 kilometres northwest is the medieval site of Kara with its impressive
wreckage of Jaichand of Kannauj's fort.
Shringaverpur, another ancient site discovered relatively recently, has become a
major attraction for tourists and antiquarians alike.

Possibilities

 Allahabad has very close proximity to the heritage arc(as proposed by Govt. of
UP). It has a < 60km aberration from the arc.
Due to this proximity, Allahabad stands to gain in terms of improving
infrastructure, including roads, pathways and condition of monuments, among
other things, to attract tourists in a big way.

 Allahabad falls in the Ganga route comprising of major cities such as Rishikesh,
Varanasi, Patna- all of which are in close proximity to Allahabad and are well
connected by roadways, railways and airways.
If waterways is given due attention, its immense untapped potential can be
leveraged to boost tourism along the Ganga route and make Allahabad a tourism
hub.

Improving the state of universities in Allahabad can go a long way in boosting

tourism in the city. The lost glory of Allahabad University which was once known
as Oxford of the East must be revived.
Allahabad has been a seat of learning since time immemorial. It has been the
choicest preparation centre for potential civil servants. Allahabad should be
developed along the lines of Kota(Rajasthan) to leverage this advantage.

Potential Gains

Inclusive Development i.e. involvement of the local communities in the

development process.

Infrastructure Development:
i. Roads
ii. Training Centres
iii. Medical facilities

Employment rises due to :

i. Need for guides
ii. Need for travel agencies
iii. Need for options in the hospitality industry
iv. Boost to local crafts
v. Boost to publishing houses

Thank You