Professional Documents
Culture Documents
Government
Firm strategy
structure and
rivalry
Factor
conditions
Demand
conditions
Related and
supporting
industries
Serendipity
Competitive strategies
Porters Generic Competitive
strategies:
Cost leadership
Differentiation
Cost focus
Focused Differentiation
Competitive Advantage
Broad Target
Narrow Target
Competitive Scope
Lower cost
Cost Leadership
Differentiation
Corporate parenting:
Corporation in term of resources and
capabilities that can be used to build
business unit value as well as generate
synergies across business units.
According to Campbell:
Multibusiness companies create value by
influencing or parenting the business they
own. The best parent company create more
value than any of their rival would if they
owned the same businesses.
Corporate parenting:
Corporate parenting generates corporate
strategy by focusing the core competencies of
the parent corporation and on the value created
from the relationship between the parent and its
business.
First Examine each business unit in terms of its
strategic factors
Second examine each business unit in terms of
area in which performance can be improved.
Third analyze how the parent corporation fits
with the business unit.
Strategic Choice:
It is the evaluation of alternative strategies
and selection of the best alternative. There is
mounting evidence that when an organization
is facing a dynamic environment, the best
strategic decisions are not arrived at through
consensus when everyone agrees on one
alternative. They actually involve a certain
amount of heated disagreement and even
conflicts. This is certainly the case for firms
operating in a global industry.
Corporate Development
Stage I:Simple Structure
The entrepreneur tends to make all the
important decisions personally and is involved
in every detail and phase of the organization.
In stage I company has little formal structure
which allows the entrepreneur to directly
supervise the activities of every employee.
Planning is usually short range or reactive. The
greater strength in stage I is its flexibility and
dynamism. The greater weakness is its
extreme reliance on the entrepreneur.(crisis of
leadership)
Corporate Development
Stage II :Functional structure
Entrepreneur is replaced by a team of
managers who have functional
specialization. In stage II corporate
strategy favours protectionism through
dominance of the industry ,often through
vertical and horizontal growth. The great
strength is concentration and
specialisation in one industry. Its great
weakness is that all of its eggs are in one
basket. A crisis of autonomy can be
develop further when people manages
Corporate Development
Stage III : Divisional structure:
The corporation managing diverse product
lines
in
numerous
industries,
it
decentralizes
the
decision
making
authority. These organisations grow by
diversifying their product lines and
expanding to cover wider geographical
areas. They move to a divisional structure
with
a
central
headquarters
and
decentralized operating divisions. The
greatest
strength
is
its
unlimited
resources. Its weakness is its large and
Corporate Development
Stage IV: Beyond SBUs
Increasing environment uncertainty
Greater use of sophisticated technological
production methods and information system
The increase size and scope of world wide
business corporations
A greater emphasis on multi industry
corporative strategy
More educated cadre of managers and
employees, a new advanced forms of
organization.
(Pressure cooker crisis) Employees in these organization
grow emotionally and physically exhausted from the