LOK FOOTWEAR..

STEP TOWARDS TRADITION.

PRESENTED BY:
MARVI
SAIMA
NIDA

LOGO PHILOSOPHY:

LOK is a Persian word which means people.

Khussas symbolize asian culture diversity and
athnicity.They are timeless classic footwear that
have always been part of our fashion and as they
are still made in the original form so we often get
the opportunity to wear our history even today .

INTRODUCTION.
Khussas and Kolapuri is style of handcrafted footwear.
Khussas symbolize Asian culture diversity and ethinicity,
they are timeless, classic footwear that have always been
part of our fashion and as they are still made in the
origional form, we often have a chance to wear a piece of
our historic culture even today. Khussas are refered to as
Indian shoes, but they are also made in Pakistan, India and
China.

ORIGIN:
during the 17th century, it was the Mughal
King Jahangir who introduced the
embellished version. Such a khussa was
made of the best leather embedded with
real gems, and embroidered beautifully
with threads of real gold and silver. That is
how it got its name Saleem Shahi, which
was the nickname of Jahangir. It soon
became associated with Nawabs, rajas and
others. Later on, when synthetic thread
was used it became more affordable and
was worn by all classes.

Why DUBAI???
We have been targeted to introduce our business in Dubai
because around 1.2 million Pakistanis live in United Arab
Emirates where there is more probability of achieving
expected revenue efficiently.
In 2015, per resident ratio of visitors are from 4.9 to 5.7
that shows increasing rate of foreign visitors, it means we
will easily catch the desired customers to buy our
traditional designed footwear whose come in Dubai from
different countries

INTRODUCTORY INVESTMENTS:
The registration costs to startup a business in Dubai can be
over 30000 AED including costs for licenses, legal
documents and administrative services. In Dubai, monthly
salary for labour is around 600-1500 AED that we will be
Provide to around 300 employees. The above
expenditures lies in our desired budget and these are
initial expenditures. According to this, when we get profit
as per our estimation so we will be easily move on to
continue our business.

PRODUCTION..

We introduce 12 designs in every two

months.
TO introduce Asian culture.
Manufacture a wide range of Mens
and womens lather traditional
footwear.
Prospective clients.

PRICE

Shoes speak a thousand words and as such they

are not budget priced.
Definitely affordable and reasonable as compared
to other competitors in market.
1 United Arab Emirates dirham equals 28.51
Pakistani rupees.

MARKET STRATEGIES:

E-Marketing
Billboards
Pamphlets

AIMS OF LOK FOOTWEAR:

LOK footwear aims to become recognized

as the world's leading shoe manufacturer, by
adapting three core values; Integrity,
Continuous Improvement, and Teamwork.