Synopsis

on
market communication in new
digital world
Digital Marketing
 Digital marketing
 With faster communication, transportation, and
financial flows, world is rapidly changed. The main
hand in this business world is digital marketing.
 Digital Marketing is the promoting of brand using all
forms of digital advertising. This now includes
Television, Radio, Internet, Mobile and any other
form of digital media.
 Digital Marketing is the practice of promoting
product and services using digital distribution
channels to reach consumers in a timely, relevant,
personal and cost affective manner.
 Digital marketing
 Whilst digital marketing does include many of
the techniques and practices contained within
the category of Internet Marketing, it extends
beyond this by including other channels with
which to reach people that do not require the
use of The Internet. As a result of this non-
reliance on the Internet, the field of digital
marketing includes a whole host of elements
such as mobile phones, sms/mms, display /
banner ads and digital outdoor..”
 Digital marketing
Digital marketing

Direct
Third party
communication
DIGITAL CHANNELS

VIDEO E-MAIL

BLOGS GAMES

WEB SITES
BANNERS
DIGITAL
CHANNELS

INSTANT
PODCASTS
MESSAGING

SEM

MOBILE PHONES
INTERNET USER WORLD MAP
 COMMUNICATION TECHNOLOGY
 Pull vs Push

 The Internet

 Steaming Audio and Video

 Mobile Internet
Digital solution
 Objective and scope of digital
marketing
 We wish to delve into the area of Digital Marketing
and look at various aspects of Digital Marketing.
 Some of the issues that we want to address are –
reasons behind companies increasingly using more
and more digital marketing, value added by new
technologies, factors that make a digital marketing
more effective.
 All of these issues are very relevant in the current
Indian scenario.
 A deeper understanding of these issues will definitely
aid us in our future careers as marketers.
 Research methodology

Explanatory methodology

Search of
Secondary Case
Data
Study
Sample size
 FUTURE SCOPE OF PROJECT
 Project will be successful for the digital marketing.
 This project will help companies’ products to find enthusiastic and
global acceptance, on a scientifically established basis, security and
safety.
 The project will emphasized the needs of digital technology in
society.
 The project will helps the companies to access the terse and
concise information about customers, demographic, political
bubbles and sociological culture.
 The project will help to make strong relationship with customer.
 This project will helpful for globalization reality/phenomena.
 Our guiding principles are customer service and client satisfaction.
All our efforts are directed towards understanding the culture, social
environment and individual requirements - so that digital marketing
can cater to all customers varied needs
 Questionnaires
Close Ended Questions
 Digital Marketing improves the lives of
people?
 Digital Marketing helps in Economy Growth ?

 Digital marketing helping in employment

issues?
 Digital marketing improvising the security
level ?
THE FUTURE

Digital Marketing Is Here To Stay !!

Monica mishra
Sanket gupta
Milind singh
BBA final year