A PRESENTATION OF

STRATEGIC
MANAGEMENT

PARTICIPANTS
Najmussaqib
Manzoor

Hussain
Naveed Jan
Imad khan
Muhammad Waqas
Usman Azam

INTRODUCTION

BY

Najmussaqib

INTRODUCTION
The presentation should cover the
following aspects.
Brief summary of the project.
The concise history of organization
Organogram
Industry overview.
THE INPUT+THE MATCHING TOOLS

THEORTICAL FRAMEWORK
IMGC
International multi
group of companies

AIL
Associate industry
limited

SHAMA
MILLS

BRIEF HISTORY
(IMGC)

IMGC is a progressive Business House

operating out of Pakistan.
IMGC started its operations with a small
dates processing factory in Sukkur.
In the last 25 years IMGC has emerged as
one of the largest manufacturers of edible
oil in Pakistan with manufacturing units in
Nowshera, Multan and Karachi..
Key EXPORT regions:(USA,Kenya,United
Arab emirates, Germany )

History of Associated Industries

Limited
(AIL)

I.
II.
III.

AIL is the single largest edible oil (Ghee and Cooking Oil)
unit in Pakistan.
AIL was formed in 1960.
Spanning 75 acres it is located in Nowshera.
It was nationalized by the Government of Pakistan in
1974 and became the single most profitable unit under
the Ghee Corporation of Pakistan.
IMGC took over control of the unit in 1992 by paying Rs.
400 per share as against the face value of Rs. 10 per
share.
Its brand SHAMA has been the single largest selling
brand not only in the KP province of Pakistan but also in
Afghanistan. AIL has one of the largest network of
distributors for edible oil in Pakistan and Afghanistan.
Products
Ghee
Cooking Oil
Beauty Soaps and detergent soaps

MISSION statement
We believe in stepping forward into the
future, striving to offer quality of products
within the food industry that will change
the status quo. Our expertise in
manufacturing oil and ghee, have been
proven in all Pakistan.

VISION

We want to make a chain from producer to

consumer and make our product of highest
quality and affordable to our customers. For us
our customers take precedence & we take no
chances with their health & satisfaction. We
ensure safe, high quality products for our
customers by being quality conscious and
consistently improving our quality systems of
distributors, retailers, outlets & direct sales.

ORGANOGRAM

BOARD OF DIRECTORS & SENIOR

MANAGEMENT

Sheikh Amjad Rasheed ,Chairman,

International Multi Group of Companies
IMGC
Sheikh Ahsan Rasheed ,Director /
CEO,Hafeez Ghee & General Mills PVT, LTD

Sheikh Ahmer Rasheed,Director,Hafeez

Ghee & General Mills PVT, LTD
Sheikh Atif Rasheed ,Vice Chairman,
International Multi Group of companies
IMGC
Sheikh Aizaz Rasheed, Director,
International Multi Group of Companies
Mrs. Ayesha Rasheed ,Director, Hafez Ghee

SENIOR MANAGEMENT OF (AIL)

FAZAL-E-WADOOD (S.R.E.DIRECTOR)
M.ISHTIYAQ(EX.DIRECTOR S&M)
S.NADEEM NAEEM (EX.DIRECTOR F&A)
S.SARWAR(EX.DIRECTOR ADMIN)
ABDUL BASEER(C.F.O)
S.TARIQ HAMEED (MANAGER MARKETING)
IRFAN TAHIR (GENERAL MANAGER FINANCE)
NYAZ MUHAMMAD(G.M PRODUCTION)

PRODUCTS

Ghee Available in Assorted Tin and

Plastic Pouch Packaging
Cooking Oil Available in Assorted Tin
and Plastic Pouch Packaging
Beauty Soap and Detergent soap

CSR(services)
We are committed to our community and our country.
Social service is a way to pay back our community. This
section exist just to encourage others to do good for
others.
We operate in the following.

AL Rashid Model school

Hafeez Rashid Memorial Trust Medical CareUnit

Al Rasheed QURAN Academy

Al-Rashid Huner Kadda

THE INTERNAL FACTORS EVALUATION

MATRIX
BY

MANZOOR HUSSAIN

THE INTERNAL FACTORS

EVALUATION
MATRIX

INTERNAL ENVIRONEMENT
(Strengths)
We at AIL work with
the aim of customer's satisfaction.
awarded with ISO standards includes Quality,
Environmental and Food Safety Standards.
Having a huge market share & growth
opportunities
Having strong distribution channels
Strong Promotional & advertisement techniques
Retains strong bargaining positions with retailers

(Weaknesses)
Limited

diversification
Limited Approach to foreign market
Expansion for brands is limited
Must keep track of consumer needs and
wants in many disparate markets.
Weak Web Presence.

S.N
O

KEY INTERNAL
FACTORS

WEIGHTS

RATINGS

WEIGHTED
SCORE

STRENGTHS
1.

Customer
satisfaction

0.15

0.60

2.

ISO certified

0.15

0.45

3.

Market share and

growth

0.07

0.14

4.

Promo and adv.

0.03

0.03

5.

Strong distributional
channels

0.10

0.40

6.

Bargaining positions

0.05

0.05

WEAKNESSES
1.

Limited
diversification

0.15

0.60

2.

Approach to foreign
market

0.08

0.16

3.

Weak Web Presence

0.07

0.14

4.

consumer needs

0.05

0.10

5.

Expansion

0.10

0.40

THE EXTERNAL FACTOR EVALUATION

MATRIX

THE EXTERNAL FACTOR

EVALUATION
MATRIX

EXTERNAL ENVIRONMENT
(Opportunities)
Have

established partnerships with local

organizations
Merges & Acquisition with local distributers
and suppliers
Social awareness about food hygiene and
health issues
Raw materials for packaging are cheaper and
easily available.
Low availability of substitutes(Seasons canola
oil)

(Threats)
Inability

to innovate the current existing

product and the introduce new product to
the product, to the product line.
Losing competitive advantage, by not
adequately moving with the day to day
updating technology.
Changes in customer preferences that affect
buying habits
Changes in politics, policies, and regulations

S.N
O

KEY INTERNAL
FACTORS

WEIGHTS

RANKING

WEIGHTED
SCORE

OPPURTUNITIES
1.

partnerships with
local organizations

0.20

0.8

2.

Merges & Acquisition 0.15

0.45

3.

Social awareness

0.05

0.1

4.

Raw materials

0.05

0.1

5.

Low availability of
substitutes(Seasons
)

0.10

0.3

THREATS
1.

Inability to innovate

0.12

0.36

2.

Losing competitive
advantage

0.10

0.3

3.

Changes in
customer
preferences

0.07

0.14

4.

Changes in LEGAL
policies

0.16

0.64

BCG TABLE + BCG MATRIX

BY

Imad khan

BCG MATRIX
Developed

by Bruce Henderson in early 1970

It is a combination of four categories based
on combinations of market growth and
market share relative to the largest
competitor.
Stars
Cash cows
Question marks
Dogs

STARS
High growth rate and high market share.
Stars are leader in business.
May not necessarily produce highest
cash flows.
Require heavy investment to maximize
its large market share.
Leads to large amount of consumptions
and cash generations.

CASH COWS
High

market share and low growth rate.

Generate more cash than required.
They extract profit by investing little
cash.
Foundations of the company and and
often stars of tomorrow.
Enjoy high profit margins being the
markrt leader.

QUESTION MARKS
High

growth rate and low market share.

Most business start of as question
marks.
It has a potential to become star and
eventually cash cow but can also be
come dog.
Consume large amounts of cash but
they do not generate much cash.

DOGS
Low

market share and low growth rate

Dogs are the cash traps.
Do not have the potential to bring more
cash.
Numbers of dog in the company should
be minimized.
Business is situated at a declining stage.

BCG MATRIX
BCG

matrix for AIL consists of the

following products, which are considered
for the matrix.
They are:
Ghee
Oil
Beauty soaps
Detergent soaps

BCG TABLE + BCG MATRIX

S. DIVISIO
N N
O`

REVEN
UE

PROFI COMT
1

COM2

COM3

T.I.S
2011

T.I.S
2012

SHAMA
OILS

150000
0

85000 10000 95000 11000 40000 45000

0
00
0
00
00
00

SHAMA
DETRGE
NT

300000

13000 20000 12000 16000 45000 50000

0
0
0
0
0
0

SHAMA
GHEE

170000
0

62500 90000 80000 10000 20000 35000

0
0
0
00
00
00

SHAMA
BEAUTY
SOAP

200000

80000 17000 10000 15000 27000 30000

0
0
0
0
0

MARKE
T
GROWT
H

MARKET
SHARE

SHAMA
EDIBLE
OIL

SHAMA
GHEE

SHAMA
BEAUTY
SOAPS

SHAMA
DETERGE
NTSOAPS

Parenting Matrix
By

M .Waqas

Parenting Matrix
Parenting

matrix tells how parent can

add value to its subsidiaries
Heartland business
Ballast business
Value trap business
Alien business

Parenting Matrix
High
Fit between Critical success
factors and Parents skills and
resources

Low

Ballast
business
Shama
edible oil

Heartland
Shama ghee

Alien
business
Shama
detergent
soap

Value trap
Shama beauty
soap

Parenting opportunity and skills

High