Proposal

Idea

The idea of our music video is to make a narrative story

of a boy and girl who break up and when the boy
realises he misses his ex girlfriend and trys to get back
with her, shes now with the boys best friend. We came
up with this story idea as its how we interpreted the
songs meaning.

Purpose
The purpose of our media video to promote the artist
and his music and present him in a creative light. It is
also to expand and improve my media skills such as
cinematography and editing. I will improve my
cinematography by using more styles of it and will
improve my editing skills using the editing program
Final Cut Express.

Key Content
Our music video will consist of a beginning, middle and
end as its a narrative story It will include the main
plot of the video which is the relationship between the
boy and girl It will also include the boy in the couple
miming the songs at parts I reviewed the music video
recipe and made sure all things were included such as
cinematography, characters and editing.

Target Audience

The target audience for our video would be girls aged

15-20 as this specific group is the majority of Justin
Bieber fans. Also, this group also tend to listen to love
or relationship related videos and songs look at
powerpoint.

Justification

We chose this video as the group members interpreted

the song in similar ways so we could all understand the
meaning and therefore make a video to the song which
is relevant to the song lyrics