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  • Perceptual Map of Watch Brand Positioning

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    Nripesh Pokhrel
    7 views1 page
    This perceptual map shows different watch brands plotted based on their perceived price and quality. High-end luxury brands like Rolex and Omega are seen as delivering high quality at a high price, while fashion brands and mass market watches from Swatch and Casio offer lower quality at lower price points. Mid-range brands like Tissot, Tag Heuer, and Citizen fall in the middle across both dimensions.

    Original Description:

    Perceptual map of Swatch

    Original Title

    Perceptual Map

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    This perceptual map shows different watch brands plotted based on their perceived price and quality. High-end luxury brands like Rolex and Omega are seen as delivering high quality at a high price, while fashion brands and mass market watches from Swatch and Casio offer lower quality at lower price points. Mid-range brands like Tissot, Tag Heuer, and Citizen fall in the middle across both dimensions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views1 page

    Perceptual Map of Watch Brand Positioning

    Uploaded by

    Nripesh Pokhrel
    This perceptual map shows different watch brands plotted based on their perceived price and quality. High-end luxury brands like Rolex and Omega are seen as delivering high quality at a high price, while fashion brands and mass market watches from Swatch and Casio offer lower quality at lower price points. Mid-range brands like Tissot, Tag Heuer, and Citizen fall in the middle across both dimensions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Perceptual Map

    Price
    Hig
    h

    Certin
    a

    Low

    Baum
    e&
    Merci
    Longi Role
    er
    x
    nes
    Ome
    ga
    Rad
    Mova
    o
    do

    Tiss
    ot

    Hig
    h

    Hamilt
    on
    Citiz
    Seik en
    o
    Time
    x
    Casi
    o

    Other
    Fashi
    on
    Brand
    s

    Swat
    ch

    Low

    Quali
    ty

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