Word up!

How to write powerful

sentences!
Cc mo vit cu gn gng v uy
quyn
Cch p dng cho headlines

Headlines
Headlines - Copy dng ngn

-> Lc b cng nhiu cng

tt
-B cc thnh phn: ch, v, nh, b, trng
-n gin ha ng thnh t
Cc Cc Trnh duyt ca ngi Vit
Bitis Nng niu bn chn Vit
B thn nam Mt ngi khe, hai ngi vui

Headlines
Kim Jae Won ln nhn Ngc Trinh
Kim Jae Won ln nhn vy Ngc
Trinh

M nam Kim Jae Won ln nhn v gi cm Ngc Trinh ti s

kin Hn Quc

im nh/Tin nh/nh c:
Bn l/Khonh khc/Hu trng
KCAE:

Tch
Chut li
c li

1. Tch : Logic cu.

Tri ma lm ca hng vng khch.
Logic nhn qu
-> V tri ma, nn ca hng vng khch.

2. Chut li: o v, ct t tha

V tri ma, nn ca hng
vng khch
-> o v
Tri ma nn ca hng vng
khch
Ca hng vng khch v tri
ma

3. c li: Check tnh i xng

thanh iu
Vng khch v ma?
Vng khch v tri ma?
Vng khch v ma lnh?
Vng khch v tri ma lnh?
Vng khch v tri lnh? Tha khch v tri ma?
Vng khch v tri ma? Tha khch v tri lnh?
Vng khch v tri ma? Th qung co vi Cc Cc!
Tha sc bn hng online Khng ngi thi tit
Frudential Lun lun lng nghe, lun lun thu hiu
HSBC Ngn hng ton cu am hiu a phng

& ip t &

Word up! How to write powerful

sentences!

1. Loi b to be: l, c, b...

1.1. Cu m t, ch tnh cht

VD: Xun Ha l ni tnh yu bt u
-> Xun Ha Ni tnh yu bt u
Lng ngi dng ca Cc Cc nhiu hn IE
-> Vi 18 triu ngi dng, Cc Cc vt qua IE
1.2. Cu din t mong mun, mc ch, d nh, k
hoch.
B mc tiu l, d nh l, k hoch l
VD: Anh Thanh by t Mong mun ca Cc Cc trong nm
ti l vt qua Chrome
-> Nm ti, Cc Cc s vt qua Chrome.... Anh
Thanh hy vng
B ng t sau to
VD: Dng banner Cc Cc bn hng s-lng-ln
-> Bn hng s-lng-ln vi banner Cc Cc!

Word up! How to write powerful

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1.3 Cu b ng
VD: Qung co Cc Cc c bu chn l platform tt nht Vit Nam
2015
-> Qung co Cc Cc platform tt nht Vit Nam 2015
1.4. Lu : Trng hp ko trnh c to be:
- Nhp cu: Chng ti l mt gia nh.
- Nhn mnh tnh phn loi, php n d
Hnh phc, vi ti, l mt ngi.
- Cu b ng hoc mc ch giu ch ng.
o lut cm n tht ch c ban hnh vo nm 2014.
y ban bo v quyn Hannibal ban hnh o lut cm n tht ch vo
nm 2014
18 ngi b thit mng trong trn bo va qua.
Sp tng v gi ln cp i sinh mng ca 18 ngi trong trn bo

Word up! How to write powerful

sentences!
2. Dng khng nh thay v ph nh
VD: Khng tin chy Adwords? Th Cc Cc! Gi r = 1/8
Thiu tin chy Adwords? Th ngay Cc Cc! Gi r = 1/8
3. Loi b nhng t ng lm yu cu
3.1. Nhn mnh nhng ko chnh xc
-very, such, so: rt, cc, qu
-Just: mi, va
-About: khong
3.2. Mang hm qu trnh, ko chnh xc v thi gian, kt
qu
-Start to, begin to: Sp sa, chun b, bt u
VD: Loi thuc mi bt u pht huy tc dng
-> Loi thuc mi /ang pht huy tc dng
-Recently: Gn y

Word up! How to write powerful

sentences!
3.3. T nhn mnh ch iu hin nhin
-

The fact that, actually, frankly, honestly. : S tht l, tht ra

l, thc ra, r rng l..
VD: Cc Cc Thc ra l trnh duyt ca ngi Vit
Cc Cc Trnh duyt ca ngi Vit.
TH Truemilk Thc s thin nhin
- Different: Khc nhau
i c 3 loi ngi khc nhau
i c 3 loi ngi: Bit m v khng bit n
3.4. Dng but khi thc s c contradictions
- Anh ta ni sai, nhng ti khng quan tm.
-> Anh ta ni sai, cn/nhng ti th khng. (ni ng)
Anh ta ni sai. Mc k. Khng quan tm.
18 triu ngi ang dng Cc Cc, nhng ti dng IE.
-> 18 triu ngi ang dng Cc Cc. Nhng ti th khng. Tidng
IE

Word up! How to write powerful

sentences!
4. Li dng du-gch-ngang
Gy ch .
- Ni t -> Nhn mnh
VD: Mun bn hng s-lng-ln? Th ngay qung co Cc Cc.
Mun ni -ting-ton-quc? Th qung co vi Cc Cc
Mt mi v ca-hng-vng-khch?

Word up & Empower your

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