Professional Documents
Culture Documents
Applications
Data Mining Techniques For Marketing, Sales, and Customer Support, by
Michael J.A. Berry and Gordon Linoff, John Wiley & Sons, Inc., 1997.
Discovering Data Mining from concept to implementation, by Cabena, Harjinian,
Stadler, Verhees and Zanasi, Prentice Hall, 1997.
Building Data Mining Applications for CRM, by Alex Berson, Stephen Smith and Kurt
Thearling, McGraw Hall, 1999.
Data Mining Cookbook Modeling Data for Marketing, Risk, and Customer
Relationship Management, by Olivia Parr Rud, John Wiley & Sons, Inc, 2001.
Mastering Data Mining The Art and Science of Customer Relationship
management, by Michael J.A. Berry and Gordon S. Linoff, John Wiley & Sons, Inc,
2000.
Machine Learning, by Tom M. Mitchell, McGraw-Hill, 1997.
Data Mining Concepts and Techniques, by Jiawei Han and Micheline Kamber,
Morgan Kaufmann, 2001.
Introduction to Data Mining, by Pang-Ning Tan, Michael Steinbach, and Vipin Kumar,
Addison Wesley, 2005.
Data Mining and Its Applications
and warehoused
Look up phone
number in phone
directory
Query a Web
search engine for
information about
Amazon
Description Methods
July 9, 2016
Customer Profiling
what kinds of customers were
profitable in last year?
Question:
Data
10
Customer Segmentation
Customer segmentation is a process to divide
Marketing
Customer services
Products and service development
Sales promotion
Purchase recommendation
Customer retention
11
Customer Retention
12
13
Data Preparaton
The primary data source was the approximately
14
15
Responders
16
Basket Analysis
17
Basket Analysis
A B C
A CD
B CD
ADE
B C E
Rule
Support
Confidence
AD
CA
AC
B&CD
2/5
2/5
2/5
1/5
2/3
2/4
2/3
1/3
Data Mining and Its Applications
18
19
Background
HIC (The Health Insurance Commission) in
20
Approaches
21
Data Proprocessing
Two databases
Episode Database
One Episode record records a patient visit.
In total, 6.8 million records.
There were 227 different pathology tests.
GP (doctor) database
There are 17,000 records related to active GPs
22
Input to Segmentation
23
Overview
24
Data Mining
They conducted association rule mining, when support =
25
Result Analysis
A request for a microscopic examination of
26
GP Profiles
27
Discussions
Segment 13:
Represent the majority of traditional GPs who
are practicing conventionally. 5,450 GPs. Total
52% of GPs.
Only 6.2% of the medical pathology tests
Segment 4:
54 GPs. Only 0.51% of GPs.
2.7% of the medical pathology tests.
28
29
Advanced Topics
Sequential Mining
Time-Series Mining
Spatial Mining
Web Mining
Social Network Mining
Text Mining
Data Streaming Mining
Mining and Privacy
Data Mining and Its Applications
30
31