studios are interested in successful cycles of production and is often gets misunderstood as genre. How has the success of a film led to the development of other programs.
Genre is a production tool.
Maltby argues the film industry is a fashion industry, always seeking to replicate its recent commercial successes What similarities can you find? And is it evident here?
Genres are instance of
repetition and difference- what does this mean? How does this compare to other genres.
John Ellis and Neale
argue genre is an important ingredient in a films narrative implications (2008,163) What is the narrative? How does this indicate genre/s.
Moine(2008) it is bad to ascribe a single genre in promotion as it limits the target audience. How have they attempted to blend genres? What hybrids have they used?
The Hunger Games.
Hunger games was at the start of the dystopian craze. It was release in 2012, $152,535,747 in its domestic opening weekend. This was doubled with the latest film release. Later in 2013 the second film was released, along with several other big blockbuster dystopian. Including Elysium and Oblivion. This craze continued with the maze runner and Divergent in 2014.
This film is described
as a adventure, drama and Sci-Fi. This means it can appeal to people who like one of the three genres, or all of them. The production company have mixed together 2 quite serious genres (drama and SciFi)and then have used adventure to appeal to the younger audiences for the rating PG.
The government has every
one in districts, who create and produce different things that the capitol needs. Every year they have the hunger game, where by and boy and girl form every district fight to the death in an arena. Katnisss sister was picked, and she volunteered as tribute. This indicates that the genre is an action, drama hybrid.
The hunger games is
similar to the Divergent series, as we see two females that are special/strong and brave in some way, taking charge. They also have similar barriers, due to love triangles. However the hunger games was more successful in it opening domestic box office, receiving $1,587,852 more than divergent.
White House Down
The protagonist character is try to prove to the president protectors that he can do the job. After being told no, the only person who was able to save the president form in house terrorist, was him. Both Olympus has fallen and white house down have the same plot and face the same barriers. Both white male, secret service characters have to save the present, and in doing so save there family. By keeping the genre description broad, with I hybrid of 3 different genres, the film dose not limit its audience. The poster however might, as it clearly show that it is a cation based film, due to the flames and debris every where. However it dose not scream drama.
While on a tour of the White House
with his young daughter, a Capitol policeman springs into action to save his child and protect the president from a heavily armed group of paramilitary invaders. Because of the violence, this film is an action, drama, thrill. However it feel it has elements of comedy, intentional or not, due to Channing Tatum's other acting roles he brings a light hearted feel to his films, including this one.
This was the second film of this style (the
American government become corrupt and the president needs saving) to come out in 2013. Olympus Has Fallen revised $150m world wide box office in march. Followed by white house downs over $205m global box office. This films are very similar and seem to have taken inspiration form each other. Both following the same themes. The makers of Olympus has fallen later, in 2016, created London has fallen. It made more than the first film, but nit as much as white house down. Showing that there is money in this genre and narrative of film, and it is easy for big company to replicated to create a large profit.