Entrepreneurship

Set 2

Porter
Coke,
Telco

Amount of buyers
Urgency of buyers

Replaceable ?
Direct,
Indirect
WhatsApp
Diversity of
supplies
Geo Location
Patents
Processes
Partnership
s
RnD

ARS LBS Sept. 2014

The slides have been created with the help of various
open source and published academic literature, and
have been referenced as diligently as possible; no
copyright infringement or plagiarism is intended - the

Attractive Industry ?

Market

Broad Categories/
Geographic

Developed
Developing
Emerging

Other Factors

Market
Market
Market
Market
Market
Market
Market
Market
Market

Size
Income Basis
Behavioral Basis
Usage Basis
Demographics
Geographic Factors
Psychographics
Techno graphics
Segmentation

Demographics

50
+

Age
Sex
Ethnicity
male

femal
e

16 25

Psychographics
Attitudes
Interests
Emotions

Behavioral
Usage
Purpose

Income Basis
SEC
Pocket Size

STP

Basis of Adopters

Attractive, Unattractive
Market Industry

Red Blue Ocean

Technology

Change
Industry
boundaries
business
wise

Cirque Circus
High
Rivalry

Increasingly getting
bored of circus
Seeking
alternatives, thus
paying less

TV, Internet,
Sports
Events

Low threat
of new
entrants
high
incumbenc

Fixed amount of
animals and
talent. They were
charging high
amounts
Circus
Video

Industry

Creating Value

Airline Industry
Features
Airport

Traditional

Change

Main - Heathrow
Change

Staffing

1 person per role

Reduce

In flight
Service
Booking
Facility
Luggage
Capacity

Food,
Entertainment

Eliminate

Agents, Airport,

Raise

Online
20 Kg
Reduce
Hi End

Routes/Customer
s

Create

Market
Hi End

Quality

Quantity
Outside
Radar

Good enough market Middle

Fortune at the Bottom of the Pyramid

4 billion

Case Study - Netafim

1980: 60 M
2013: 750
M