COMPETITIVE

STRATEGIES

About MICROMAX
Indian Consumer Electronics Company

located in Gurgaon, Haryana

Fastest Growing and emerging leader in
the mobile and consumer electronics space
in India
Global business presence spread across
various countries
Set up its own manufacturing unit in India

FIRST OF ITS KIND

Micromax

ABOUT Samsung ElectronicS

South Korean multinational electronics
company
Worlds largest manufacturer of mobile
phones
Second largest market share in India

MARKET LEADER
STRATEGIES

MOBILE DEFENSE
Generic need of the consumers was
Communication
Broadened the companys portfolio
by introducing tablets
Samsung Galaxy Tab 10.1

FLANK DEFENSE
Realized the high price of their
flagship phones
Launched Samsung Galaxy Grand
Scaled down version of Galaxy S3

CHALLENGER
STRATEGIES

FRONTAL ATTACK
Launched Micromax Canvas HD
Features comparable to Samsung
Galaxy Grand
Low in price

Brand/Specs

Miromax A116 Canvas HD

Samsung Galaxy Grand

Price

Rs 14,000

Rs 21,500

OS

Android 4.1 Jelly Bean

Android 4.1 Jelly Bean

CPU

1.2 GHz Quad Core

1.2 GHz Dual Core

Chipset

Mediatek

Memory

4 GB internal + 32 GB

Unknown (Broadcom
speculated)
8 GB internal + 64 GB

Display

12.7-cm (5-inch) IPS display

12.7-cm (5-inch) WVGA display

Resolution

720 x 1280 pixels, 294 ppi

480 x 800 pixels, 187 ppi

Camera

8 MP (rear) + VGA (front) + LED 8 MP (rear) + 2 MP (front) +

flash
LED flash

Battery

2,100 mAh

2,100 mAh

FLANK ATTACK
Rural Market Research
Gap Identification
Micromax X2i
Durable
30 days battery backup
Low cost

CONCLUSION
Micromax introduced dual SIM
feature
Micromax came up with Phablets
Value for money
Effective supply chain
Boring is out

THANK YOU!
Prepared By:
Krishna Ghosh
Anushka Khanna
Nirupam Kritika
Priyanju Pal
Vrushali Patil
Shubhanker Saxena