SALES PROJECT

( Device and readiness in the market )

Akshay P Baby
Ihab Mohammed
Circle: Kerala
*

Public

AREAS COVERED : KERALA

VYTTILA

KALAMASSERY

JETTY MENAKA

BROADWAY MARKET

THAMMANAM

KUNDANNOOR

FORT KOCHI

PALARIVATTOM

THOPPUMPODI

ALUVA

EDAPPALLY

MAJOR SHOWROOM VISITED

AIRTEL (THOPPUMPODI, KADUVANTHRA, ALUVA)

VODAFONE (THOPPUMPODI, ALUVA )
DOCOMO (MENAKA)
GCDA COMPLEX
PENTA MENAKA
RELIANCE ROAD SHOW (MARINE DRIVE)

RETAILER QUESTIONAIRE
Do you have 4G Dongle/Hotspot?
Are you getting proper technical training from
telecom operators?
Getting information
brochure) on time

about

4G

plans

(like

Average monthly sale of 4G handset

Do 4G Dongle meets expected demand in the
market?
4
Customer prefer 4G Handset or Dongle?

Retailers having 4G Dongle

CUSTOMER QUESTIONAIRE
Type of handset you are using?
Do you have Dongle (3G/4G) ?
Average data usage & talktime per month?
What do you expect from 4G technology?
Why do you prefer this operator over others?

Customer Handset/Dongle %

STATS : 4G HANDSET vs 4G DONGLE

No. of retailers visited : 78
No. of retailers having 4G dongle : 11
No. of customers using 4G handset and 3G
dongles : 56
Offers & price for 4G dongles

Airtel Hotspot : Rs 2300 with 10GB 4G data for 1 month

Airtel Dongle : Rs 1500
Vodafone : Rs 2500 (expected)
MTS 3G+ : Rs 1700 with 10GB data

CUSTOMER STATISTICS
Total customers we visited : 27
Customers having 4g handset : 12
Average money spent per month for each
customers (prepaid) : 250
Avg money spent for data : 120
Avg. sale for retailer (data pack)/month : 1/3rd of
total sale

10

Avg. money Spent

11

Highlights
11 Outlets (4G Dongles/Hotspot) & 56 Outlets (4G
smartphones)
Analysis shows avg. no. of 4G smartphone sale per
retailer falls max. in the range of 3-5 indicates
customers eagerness about 4G network
Airtel Dongle only switch b/w 4G & 2G since Airtel 3G is
an ICR provided by Idea
Public protest in Pandikudi against the construction of
tower
Most retailers have only 1 Dongle because of initial
stage of 4G in the market
Reliance acquire MTS Telecom & expected to launch 4G
on either Xmas or New year along with RJIO
Internal
*Reliance conducted FOS providing
new connection for 12

Challenges

999 offer by Airtel 4G Dongle with 10 GB

Delay in launching of Idea 4G
Slow marketing of Idea 4G
Airtels MY PLAN
Vodafone launches 4G today

Areas of Opportunity
Idea Netsetter allows to switch b/w 2G, 3G & 4G
Expand coverage while launching

Internal

13

Thank You

Internal

14